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Running
the “with Industrial
Experience” Programme	
  

Elaine	
  Dunn,	
  Susannah	
  Day,	
  
Beate	
  Wilmshurst	
  and	
  	
  
Sandy	
  Williams	
  
Business School strategy	
  
Strategic objectives established in 2012 include major focus
on delivering outstanding student careers:
•  Be in Top 5 UK Business Schools (DLHE)
•  Increase number of students undertaking work experience
•  Grow number students on industrial placement (150)
…within 5 years (from Sept 2012).
Informed by research, convinced that Exeter degree + good work
experience = increased employment prospects.
Improving employability - UG students	
  
The Business School currently offers several ‘experiential’ options:
•  4-Year pathways available on all degrees:
Ø  With Industrial Experience (WIE)
Ø  With European Study (WES)
Ø  With International Study (WIS)
•  Business Experience module (15 credit elective, year 1 or 2)
•  Business Practice module (new for 2014/15; compulsory on
Business & Management degrees)
WIE metrics	
  
Growing number of students on WIE and working to improve
conversion rates from Year 1 to 2 and from Year 2 to 3:
Business	
  School	
  
Undergraduate	
  WIE	
  
student	
  numbers	
  

Academic	
  Year	
   Academic	
  Year	
   Academic	
  Year	
  
2014/15	
  
2013/14	
  	
  
2012/13	
  	
  
(forecast)	
  
(actual)	
  
(actual)	
  

Academic	
  Year	
  
2015/16	
  
(forecast)	
  
	
  

Year	
  One	
  

191	
  

252	
  

250	
  	
  

280	
  

Year	
  Two	
  

84	
  (70%)	
  

164	
  	
  (86%	
  )	
  

227	
  	
  	
  (90%)	
  

225	
  	
  (90%)	
  

Year	
  Three	
  (on	
  
placement)	
  
Year	
  Four	
  	
  

62	
  (70%)	
  

67	
  	
  	
  	
  (80%)	
  

131	
  	
  	
  (80%)	
  

181	
  	
  (80%)	
  

49	
  

62	
  

67	
  

131	
  

Total	
  	
  

386	
  

545	
  

675	
  

818	
  
WIE overview	
  
Paid internship of up to a year (at least 36 weeks) either in the UK
or EU and certain overseas countries
• 120 credits
• Assessed by course work (reflective report, business awareness
report, reflective poster/video after return)
• and two employer reports plus one tutor report
• Allocated a placement tutor who provides ongoing support, marks
and gives feedback on work, and visits once
The good bits	
  
Positive student feedback

• a memorable experience
• surprised at the welcoming employment environment
• excellent preparation for future employment
• excellent preparation for final year of study
The good bits (cont.)	
  
Positive employer feedback

• students learn fast and work hard
• integrate well
• often have specific responsibilities or projects
• make a real contribution
The challenges	
  
• how best to prepare students for placement search
• how best to prepare students for the placement experience
• how best to support international students on WIE
• concern about fees
• what, how and when to assess
• keeping lines of communication open
Placement processes	
  
Improvements to prepare students for placement search:
•  Timing – begin prep sessions 6 months earlier (January start)
•  Integration - embed pre placement sessions in timetable
•  Commitment - introduce 1st year learning agreements - enable
students to reflect on the suitability of WIE for their career and
acknowledge responsibilities
•  Practice – compulsory mock assessment centre and interview;
also employer visits and WIE specific skills sessions
Placement processes (cont.)	
  
•  Networking - connecting year 1 & 2 students with year 3 & 4
•  Personal support - drop in’s and appointments with CARe staff to talk
through placement search in an accessible, welcoming space
•  Improving guidance - on international placement destinations
•  Communications - using social media to promote careers events,
application deadlines, CARe team availability
•  Availability - recording pre placement preparation sessions and
sharing with students via ELE
WIE Support Scheme 	
  
To encourage peer to peer support:
•  New WIE Support Scheme – returning 4th year WIE students
•  Online profiles on ELE – their placement search
•  Provide support in advance of application and selection process
•  Assisting with extra curricular careers activities and timetabled
sessions
Support	
  
Placement support for all years:
• networking events for all years (invitation to alumni events)
• monthly email communications to students on placement
• welcome back debrief to 4th years and “Farewell to WIE” event

Learn about our WIE students at:
http://business-school.exeter.ac.uk/programmes/
buildingbrilliantcareers/meet/
	
  
Reflections of the first cohort	
  
Welcome back review
• Returner’s survey
• Identified highlights, challenges
and areas requiring change
• Set up WIE mentors
• WIE network ‘the HIVE’

September	
  2012	
  
Highlights and Challenges	
  
Highlights	
  

Challenges	
  

Increased	
  confidence	
  

Early	
  starts,	
  long	
  hours	
  

Learning	
  from	
  people	
  with	
  
industry	
  knowledge	
  

Maintaining	
  focus	
  in	
  meeQngs	
  

SiRng	
  ACA	
  exams	
  

Work-­‐life	
  balance	
  

The	
  Christmas	
  party!!	
  

Office	
  poliQcs	
  

Lunch	
  at	
  No	
  11	
  

CommuQng	
  

Being	
  paid	
  

Business	
  networking	
  

Becoming	
  organised	
  

Unfamiliar	
  IT	
  

Becoming	
  a	
  professional	
  

PresentaQons	
  to	
  clients/senior	
  
management	
  
What would you change or enhance?	
  
Change	
  

Enhance	
  training	
  

Reduce	
  number	
  of	
  
assessments	
  

Interpersonal	
  skills	
  

Change	
  Employer	
  Assessment	
   Assessment	
  centres	
  
form	
  to	
  reflect	
  business	
  skills	
  
Define	
  role	
  of	
  Tutor	
  /	
  central	
  
support	
  

PracQcal	
  skills	
  

Improve	
  ELE	
  informaQon	
  

IT	
  training	
  

Enhance	
  WIE	
  handbook	
  

PresentaQons	
  to	
  senior	
  team	
  

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Running with the 'industrial experience' programme - Elaine Dunn, Susannah Day, Beate Wilmshurst and Sandy Williamss

  • 1. Running the “with Industrial Experience” Programme   Elaine  Dunn,  Susannah  Day,   Beate  Wilmshurst  and     Sandy  Williams  
  • 2. Business School strategy   Strategic objectives established in 2012 include major focus on delivering outstanding student careers: •  Be in Top 5 UK Business Schools (DLHE) •  Increase number of students undertaking work experience •  Grow number students on industrial placement (150) …within 5 years (from Sept 2012). Informed by research, convinced that Exeter degree + good work experience = increased employment prospects.
  • 3. Improving employability - UG students   The Business School currently offers several ‘experiential’ options: •  4-Year pathways available on all degrees: Ø  With Industrial Experience (WIE) Ø  With European Study (WES) Ø  With International Study (WIS) •  Business Experience module (15 credit elective, year 1 or 2) •  Business Practice module (new for 2014/15; compulsory on Business & Management degrees)
  • 4. WIE metrics   Growing number of students on WIE and working to improve conversion rates from Year 1 to 2 and from Year 2 to 3: Business  School   Undergraduate  WIE   student  numbers   Academic  Year   Academic  Year   Academic  Year   2014/15   2013/14     2012/13     (forecast)   (actual)   (actual)   Academic  Year   2015/16   (forecast)     Year  One   191   252   250     280   Year  Two   84  (70%)   164    (86%  )   227      (90%)   225    (90%)   Year  Three  (on   placement)   Year  Four     62  (70%)   67        (80%)   131      (80%)   181    (80%)   49   62   67   131   Total     386   545   675   818  
  • 5. WIE overview   Paid internship of up to a year (at least 36 weeks) either in the UK or EU and certain overseas countries • 120 credits • Assessed by course work (reflective report, business awareness report, reflective poster/video after return) • and two employer reports plus one tutor report • Allocated a placement tutor who provides ongoing support, marks and gives feedback on work, and visits once
  • 6. The good bits   Positive student feedback • a memorable experience • surprised at the welcoming employment environment • excellent preparation for future employment • excellent preparation for final year of study
  • 7. The good bits (cont.)   Positive employer feedback • students learn fast and work hard • integrate well • often have specific responsibilities or projects • make a real contribution
  • 8. The challenges   • how best to prepare students for placement search • how best to prepare students for the placement experience • how best to support international students on WIE • concern about fees • what, how and when to assess • keeping lines of communication open
  • 9. Placement processes   Improvements to prepare students for placement search: •  Timing – begin prep sessions 6 months earlier (January start) •  Integration - embed pre placement sessions in timetable •  Commitment - introduce 1st year learning agreements - enable students to reflect on the suitability of WIE for their career and acknowledge responsibilities •  Practice – compulsory mock assessment centre and interview; also employer visits and WIE specific skills sessions
  • 10. Placement processes (cont.)   •  Networking - connecting year 1 & 2 students with year 3 & 4 •  Personal support - drop in’s and appointments with CARe staff to talk through placement search in an accessible, welcoming space •  Improving guidance - on international placement destinations •  Communications - using social media to promote careers events, application deadlines, CARe team availability •  Availability - recording pre placement preparation sessions and sharing with students via ELE
  • 11. WIE Support Scheme   To encourage peer to peer support: •  New WIE Support Scheme – returning 4th year WIE students •  Online profiles on ELE – their placement search •  Provide support in advance of application and selection process •  Assisting with extra curricular careers activities and timetabled sessions
  • 12. Support   Placement support for all years: • networking events for all years (invitation to alumni events) • monthly email communications to students on placement • welcome back debrief to 4th years and “Farewell to WIE” event Learn about our WIE students at: http://business-school.exeter.ac.uk/programmes/ buildingbrilliantcareers/meet/  
  • 13. Reflections of the first cohort   Welcome back review • Returner’s survey • Identified highlights, challenges and areas requiring change • Set up WIE mentors • WIE network ‘the HIVE’ September  2012  
  • 14. Highlights and Challenges   Highlights   Challenges   Increased  confidence   Early  starts,  long  hours   Learning  from  people  with   industry  knowledge   Maintaining  focus  in  meeQngs   SiRng  ACA  exams   Work-­‐life  balance   The  Christmas  party!!   Office  poliQcs   Lunch  at  No  11   CommuQng   Being  paid   Business  networking   Becoming  organised   Unfamiliar  IT   Becoming  a  professional   PresentaQons  to  clients/senior   management  
  • 15. What would you change or enhance?   Change   Enhance  training   Reduce  number  of   assessments   Interpersonal  skills   Change  Employer  Assessment   Assessment  centres   form  to  reflect  business  skills   Define  role  of  Tutor  /  central   support   PracQcal  skills   Improve  ELE  informaQon   IT  training   Enhance  WIE  handbook   PresentaQons  to  senior  team