So mebizlife where do i fit in all of this
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This document discusses how social media is changing how companies operate. It notes that companies should expect discomfort during the transition to more social ways of working. It then asks a series of questions about reader's experience with and views on social business functions, roles, ownership, and adoption challenges. The document aims to explore how companies can best leverage social media for success.
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So mebizlife where do i fit in all of this
- 1. Greg Lowe (@Greg2dot0) Enterprise Social Networking Strategist
- 2. Social is changing the way companies get things done. Expect to be uncomfortable during the transition
- 3. How long have you been involved? > 3 yrs 2-‐3 yrs 1-‐2 yrs < 1 yr
- 4. What organiza6on are you in? HR Marketing Communications IT Small business Other None
- 5. Social Business func6ons — External Collaboration (sCRM) — Social Media monitoring — Internal Collaboration (E2.0) — Customer — Fan/Critic — Employee
- 6. What roles are there? — Visionary (Champion) — Community Manager (Owner) — Advocate (Supporter) — Participant (Contributor) — Spectator (Lurker) — Detractor (nay-‐sayer) • Stakeholder • Sponsor
- 7. Who should own it? — IT — Communications — Marketing — HR — Strategy — Executives — CTO
- 8. The Adop6on Chasm Geoffrey A. Moore ‘s You are Adoption Model here Image Courtesy of: Linux Journal
- 9. Success Areas — Expertise Location — Process Improvement — Silo Busting — Peer-‐Peer Support — Accelerated Innovation — Social Learning (L&D) — Brand Positioning & Awareness — Competitive Threats — Customer Support — Talent acquisition — Product Feedback
- 10. Where do you see success?