0
Marketing Your Book on Goodreads
for Goodreads Authors
Confidential
James Patterson
EL James
Diana Gabaldon Margaret Atwood
Neil Gaiman
Nicholas Sparks
John Green
Gillian Flynn ...
13 million books discovered a
month (added to to-read)
Every minute...
300 books are marked to-read
Three Standard ShelvesThree Standard Shelves
1. Read
2. Currently Reading
3. Want to Read
Three Standard ShelvesThree Standard Shelves
1. Read
2. Currently Reading
Your goal is to get reviews,
especially early in the life of your book.
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They h...
What happens on Goodreads...What happens on Goodreads...
doesn’t stay on Goodreads!doesn’t stay on Goodreads!
Get people talking
photo by Jesse Chan-Norris http://jcn.me
Social Amplification
Measuring Success via Stats
Measuring Success via Stats
Best Practices for Marketing Your Book
2. Use the site as a reader... review some books!
5. Interact with the community.
4...
Author Dashboard
15
Make your author profile stand out
Add a blog
Edit your bio
Whenever you post something new, your fans will
see the pos...
Make your author profile stand out
Update your fans
Make your author profile stand out
Update your fans
Make your book page stand out
Write a great book description. Tell readers
about the book.
Make your book page stand out
Upload your cover.
Write a great book description. Tell readers
about the book.
Make your book page stand out
Upload your cover.
Write a great book description. Tell readers
about the book.
Include an e...
Review some books
Ayelet Waldman L.J. Smith Kristin Hannah
Review some books
Ayelet Waldman L.J. Smith Kristin Hannah
Review some books
Ayelet Waldman L.J. Smith Kristin Hannah
Review some books
Tell readers to follow you on Goodreads
Tell readers to follow you on Goodreads
Tell readers to follow you on Goodreads
Run a giveaway
Giveaways directly
generated over 60,000
reviews in 2013.
29
Tips for a successful giveaway
Run the giveaway for at least a month. Give
members the chance to discover and enter.
Pr...
30
Giveaways with ads attract 100-200 more entries
than giveaways without ads.
Self-Serve Advertising Campaign
31
Create unlimited number of ads in the campaign.
Giveaways with ads attract 100-200 more entries
than giveaways without ...
Tips for a successful ad campaign
Increase your daily cap. Once
you hit your daily cap, your ads
stop showing. Don’t miss ...
Interact with the community
members467311
Readers connect directly to discuss anything that’s
on their minds: poetry, business, Russian literature...
Members get no...
Goodreads Works for You
Listopia
Recommendation engine
Newsletters
Best Practices for Marketing Your Book
2. Use the site as a reader... review some books!
4. Create some giveaways and a sm...
Additional Resources
https://www.goodreads.com/help/list/advertisers
https://www.goodreads.com/author/how_to
http://www.sl...
Thank you!
Cynthia Shannon
https://www.surveymonkey.com/s/QT3JK5M
Author Marketing Coordinator
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Marketing Your Book on Goodreads for Goodreads Authors

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  • Pre-pub -- Groups are a great place to meet readers. Be sure to join as a reader first and discuss books you’re passionate about, not just your own book.
    writing reviews, discussion on other people’s reviews - like and comment, opinion - group. status updates, blog posts,
  • Let’s talk about what you can do for marketing!
  • Let’s talk about what you can do for marketing!
  • Transcript of "Marketing Your Book on Goodreads for Goodreads Authors"

    1. 1. Marketing Your Book on Goodreads for Goodreads Authors
    2. 2. Confidential James Patterson EL James Diana Gabaldon Margaret Atwood Neil Gaiman Nicholas Sparks John Green Gillian Flynn Veronica Roth Hugh Howey Deborah Harkness
    3. 3. 13 million books discovered a month (added to to-read) Every minute... 300 books are marked to-read
    4. 4. Three Standard ShelvesThree Standard Shelves 1. Read 2. Currently Reading 3. Want to Read
    5. 5. Three Standard ShelvesThree Standard Shelves 1. Read 2. Currently Reading
    6. 6. Your goal is to get reviews, especially early in the life of your book.
    7. 7. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you
    8. 8. What happens on Goodreads...What happens on Goodreads... doesn’t stay on Goodreads!doesn’t stay on Goodreads!
    9. 9. Get people talking photo by Jesse Chan-Norris http://jcn.me
    10. 10. Social Amplification
    11. 11. Measuring Success via Stats
    12. 12. Measuring Success via Stats
    13. 13. Best Practices for Marketing Your Book 2. Use the site as a reader... review some books! 5. Interact with the community. 4. Create some giveaways and a small ad campaign. 1. Make your Goodreads author profile and book page stand out. 3. Tell people to follow you on Goodreads.
    14. 14. Author Dashboard
    15. 15. 15 Make your author profile stand out Add a blog Edit your bio Whenever you post something new, your fans will see the post on Goodreads. Fans can also receive an email digest of all new posts by their favorite authors. A short description - like on the back of the book - telling your readers more about you Add a picture!
    16. 16. Make your author profile stand out Update your fans
    17. 17. Make your author profile stand out Update your fans
    18. 18. Make your book page stand out Write a great book description. Tell readers about the book.
    19. 19. Make your book page stand out Upload your cover. Write a great book description. Tell readers about the book.
    20. 20. Make your book page stand out Upload your cover. Write a great book description. Tell readers about the book. Include an excerpt. Give readers a chance to browser your book.
    21. 21. Review some books
    22. 22. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
    23. 23. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
    24. 24. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
    25. 25. Tell readers to follow you on Goodreads
    26. 26. Tell readers to follow you on Goodreads
    27. 27. Tell readers to follow you on Goodreads
    28. 28. Run a giveaway Giveaways directly generated over 60,000 reviews in 2013.
    29. 29. 29 Tips for a successful giveaway Run the giveaway for at least a month. Give members the chance to discover and enter. Promote the giveaway. Help readers find it! Run giveaways on odd days. Face less competition. Give away as many copies you can afford. Keep shipping costs in mind! Do it again. Create giveaways for recently released books too, not just upcoming books.
    30. 30. 30 Giveaways with ads attract 100-200 more entries than giveaways without ads. Self-Serve Advertising Campaign
    31. 31. 31 Create unlimited number of ads in the campaign. Giveaways with ads attract 100-200 more entries than giveaways without ads. Self-Serve Advertising Campaign Set up your own ad, including the title and description, destination URL. Budget $50 - $150 for entire campaign. Cost-per-click (CPC) model.
    32. 32. Tips for a successful ad campaign Increase your daily cap. Once you hit your daily cap, your ads stop showing. Don’t miss out! Target broadly. Adding too much targeting limits your audience. Keep your targeting simple: either fans of genres or fans of authors. Add a call to action like “Add to my shelf!”
    33. 33. Interact with the community
    34. 34. members467311
    35. 35. Readers connect directly to discuss anything that’s on their minds: poetry, business, Russian literature... Members get notified, depending on their settings, whenever activity happens. Post great content related to the subject of the group. Check the rules for author participation. Don’t sell your book. Interact with the community
    36. 36. Goodreads Works for You Listopia Recommendation engine Newsletters
    37. 37. Best Practices for Marketing Your Book 2. Use the site as a reader... review some books! 4. Create some giveaways and a small ad campaign. 1. Make your Goodreads author profile and book page stand out. 3. Tell people to follow you on Goodreads. 5. Interact with the community.
    38. 38. Additional Resources https://www.goodreads.com/help/list/advertisers https://www.goodreads.com/author/how_to http://www.slideshare.net/GoodreadsPresentations support@goodreads.com
    39. 39. Thank you! Cynthia Shannon https://www.surveymonkey.com/s/QT3JK5M Author Marketing Coordinator
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