Marketing your book on Goodreads for Goodreads Authors

1. Marketing Your Book on Goodreads
for Goodreads Authors

2. Confidential
James Patterson
EL James
Diana Gabaldon Margaret Atwood
Neil Gaiman
Nicholas Sparks
John Green
Gillian Flynn Veronica Roth Hugh Howey Deborah Harkness

3. 13 million books discovered a
month (added to to-read)
Every minute...
300 books are marked to-read

4. Three Standard ShelvesThree Standard Shelves
1. Read
2. Currently Reading
3. Want to Read

5. Three Standard ShelvesThree Standard Shelves
1. Read
2. Currently Reading

6. Your goal is to get reviews,
especially early in the life of your book.

7. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Goodreads reviews work harder for you

8. What happens on Goodreads...What happens on Goodreads...
doesn’t stay on Goodreads!doesn’t stay on Goodreads!

9. Get people talking
photo by Jesse Chan-Norris http://jcn.me

10. Social Amplification

11. Measuring Success via Stats

12. Measuring Success via Stats

13. Best Practices for Marketing Your Book
2. Use the site as a reader... review some books!
5. Interact with the community.
4. Create some giveaways and a small ad campaign.
1. Make your Goodreads author profile and book page
stand out.
3. Tell people to follow you on Goodreads.

14. Author Dashboard

15. 15
Make your author profile stand out
Add a blog
Edit your bio
Whenever you post something new, your fans will
see the post on Goodreads.
Fans can also receive an email digest of all new
posts by their favorite authors.
A short description - like on the back of the
book - telling your readers more about you
Add a picture!

16. Make your author profile stand out
Update your fans

17. Make your author profile stand out
Update your fans

18. Make your book page stand out
Write a great book description. Tell readers
about the book.

19. Make your book page stand out
Upload your cover.
Write a great book description. Tell readers
about the book.

20. Make your book page stand out
Upload your cover.
Write a great book description. Tell readers
about the book.
Include an excerpt. Give readers
a chance to browser your book.

21. Review some books

22. Ayelet Waldman L.J. Smith Kristin Hannah
Review some books

23. Ayelet Waldman L.J. Smith Kristin Hannah
Review some books

24. Ayelet Waldman L.J. Smith Kristin Hannah
Review some books

25. Tell readers to follow you on Goodreads

26. Tell readers to follow you on Goodreads

27. Tell readers to follow you on Goodreads

28. Run a giveaway
Giveaways directly
generated over 60,000
reviews in 2013.

29. 29
Tips for a successful giveaway
Run the giveaway for at least a month. Give
members the chance to discover and enter.
Promote the giveaway. Help readers find it!
Run giveaways on odd days. Face less competition.
Give away as many copies you can afford. Keep
shipping costs in mind!
Do it again. Create giveaways for recently released
books too, not just upcoming books.

30. 30
Giveaways with ads attract 100-200 more entries
than giveaways without ads.
Self-Serve Advertising Campaign

31. 31
Create unlimited number of ads in the campaign.
Giveaways with ads attract 100-200 more entries
than giveaways without ads.
Self-Serve Advertising Campaign
Set up your own ad, including the title and description,
destination URL.
Budget $50 - $150 for entire campaign.
Cost-per-click (CPC) model.

32. Tips for a successful ad campaign
Increase your daily cap. Once
you hit your daily cap, your ads
stop showing. Don’t miss out!
Target broadly. Adding too much targeting limits
your audience. Keep your targeting simple: either fans
of genres or fans of authors.
Add a call to action like
“Add to my shelf!”

33. Interact with the community

34. members467311

35. Readers connect directly to discuss anything that’s
on their minds: poetry, business, Russian literature...
Members get notified, depending on their settings,
whenever activity happens.
Post great content related to the subject of the group.
Check the rules for author participation.
Don’t sell your book.
Interact with the community

36. Goodreads Works for You
Listopia
Recommendation engine
Newsletters

37. Best Practices for Marketing Your Book
2. Use the site as a reader... review some books!
4. Create some giveaways and a small ad campaign.
1. Make your Goodreads author profile and book page
stand out.
3. Tell people to follow you on Goodreads.
5. Interact with the community.

38. Additional Resources
https://www.goodreads.com/help/list/advertisers
https://www.goodreads.com/author/how_to
http://www.slideshare.net/GoodreadsPresentations
support@goodreads.com

39. Thank you!
Cynthia Shannon
https://www.surveymonkey.com/s/QT3JK5M
Author Marketing Coordinator