Marketing Your Book on Goodreads for Goodreads Authors

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Marketing your book on Goodreads for Goodreads Authors

Marketing Your Book on Goodreads for Goodreads Authors

  1. 1. Marketing Your Book on Goodreads for Goodreads Authors
  2. 2. Confidential James Patterson EL James Diana Gabaldon Margaret Atwood Neil Gaiman Nicholas Sparks John Green Gillian Flynn Veronica Roth Hugh Howey Deborah Harkness
  3. 3. 13 million books discovered a month (added to to-read) Every minute... 300 books are marked to-read
  4. 4. Three Standard ShelvesThree Standard Shelves 1. Read 2. Currently Reading 3. Want to Read
  5. 5. Three Standard ShelvesThree Standard Shelves 1. Read 2. Currently Reading
  6. 6. Your goal is to get reviews, especially early in the life of your book.
  7. 7. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you
  8. 8. What happens on Goodreads...What happens on Goodreads... doesn’t stay on Goodreads!doesn’t stay on Goodreads!
  9. 9. Get people talking photo by Jesse Chan-Norris http://jcn.me
  10. 10. Social Amplification
  11. 11. Measuring Success via Stats
  12. 12. Measuring Success via Stats
  13. 13. Best Practices for Marketing Your Book 2. Use the site as a reader... review some books! 5. Interact with the community. 4. Create some giveaways and a small ad campaign. 1. Make your Goodreads author profile and book page stand out. 3. Tell people to follow you on Goodreads.
  14. 14. Author Dashboard
  15. 15. 15 Make your author profile stand out Add a blog Edit your bio Whenever you post something new, your fans will see the post on Goodreads. Fans can also receive an email digest of all new posts by their favorite authors. A short description - like on the back of the book - telling your readers more about you Add a picture!
  16. 16. Make your author profile stand out Update your fans
  17. 17. Make your author profile stand out Update your fans
  18. 18. Make your book page stand out Write a great book description. Tell readers about the book.
  19. 19. Make your book page stand out Upload your cover. Write a great book description. Tell readers about the book.
  20. 20. Make your book page stand out Upload your cover. Write a great book description. Tell readers about the book. Include an excerpt. Give readers a chance to browser your book.
  21. 21. Review some books
  22. 22. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
  23. 23. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
  24. 24. Ayelet Waldman L.J. Smith Kristin Hannah Review some books
  25. 25. Tell readers to follow you on Goodreads
  26. 26. Tell readers to follow you on Goodreads
  27. 27. Tell readers to follow you on Goodreads
  28. 28. Run a giveaway Giveaways directly generated over 60,000 reviews in 2013.
  29. 29. 29 Tips for a successful giveaway Run the giveaway for at least a month. Give members the chance to discover and enter. Promote the giveaway. Help readers find it! Run giveaways on odd days. Face less competition. Give away as many copies you can afford. Keep shipping costs in mind! Do it again. Create giveaways for recently released books too, not just upcoming books.
  30. 30. 30 Giveaways with ads attract 100-200 more entries than giveaways without ads. Self-Serve Advertising Campaign
  31. 31. 31 Create unlimited number of ads in the campaign. Giveaways with ads attract 100-200 more entries than giveaways without ads. Self-Serve Advertising Campaign Set up your own ad, including the title and description, destination URL. Budget $50 - $150 for entire campaign. Cost-per-click (CPC) model.
  32. 32. Tips for a successful ad campaign Increase your daily cap. Once you hit your daily cap, your ads stop showing. Don’t miss out! Target broadly. Adding too much targeting limits your audience. Keep your targeting simple: either fans of genres or fans of authors. Add a call to action like “Add to my shelf!”
  33. 33. Interact with the community
  34. 34. members467311
  35. 35. Readers connect directly to discuss anything that’s on their minds: poetry, business, Russian literature... Members get notified, depending on their settings, whenever activity happens. Post great content related to the subject of the group. Check the rules for author participation. Don’t sell your book. Interact with the community
  36. 36. Goodreads Works for You Listopia Recommendation engine Newsletters
  37. 37. Best Practices for Marketing Your Book 2. Use the site as a reader... review some books! 4. Create some giveaways and a small ad campaign. 1. Make your Goodreads author profile and book page stand out. 3. Tell people to follow you on Goodreads. 5. Interact with the community.
  38. 38. Additional Resources https://www.goodreads.com/help/list/advertisers https://www.goodreads.com/author/how_to http://www.slideshare.net/GoodreadsPresentations support@goodreads.com
  39. 39. Thank you! Cynthia Shannon https://www.surveymonkey.com/s/QT3JK5M Author Marketing Coordinator

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