Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage
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This document discusses how companies can better align themselves with candidate needs and expectations in the hiring process. It notes that the candidate journey has become longer, with candidates doing more research before applying. Companies are advised to understand different types of candidate journeys and tell their story through compelling content on Glassdoor to attract quality candidates who are actively seeking information. Telling an authentic story and connecting jobs to relevant content can help companies find better alignment with candidates on Glassdoor.
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Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage
- 1. #Glassdoor Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage
- 2. #Glassdoor Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. #Glassdoor Featured Speakers James Ellis Director of Inbound Marketing at TMP Worldwide @TheWarForTalent meshworking.com james.ellis@tmp.com Elizabeth Murphy Channel Marketing Manager at Glassdoor @EBHoster elizabeth.murphy@glassdoor.com
- 4. #Glassdoor Agenda Candidate and Company Alignment The Candidate Journey How to Tell Your Story Finding Alignment on Glassdoor
- 5. #Glassdoor Candidate and Company Alignment How do they see each other?
- 6. #Glassdoor How Companies See Candidates Fit Enjoyable to work alongside Shares our corporate values Soft/unquantifiable skills Hard skills
- 7. #Glassdoor How Candidates See Companies Fit Might actually enjoy working there Corporate values align “enough” Salary, benefits, etc. Financially solvent/paycheck won’t bounce
- 8. #Glassdoor Not Much Alignment Between Both Perspectives Fit Enjoyable to work alongside Shares our corporate values Soft/unquantifiable skills Hard skills Fit Might actually enjoy working there Corporate values align “enough” Salary, benefits, etc. Financially solvent/ paycheck won’t bounce
- 9. #Glassdoor Me Fit Enjoyable to work alongside Shares our corporate values Soft/unquantifiable skills Hard skills Fit Might actually enjoy working there Corporate values align “enough” Salary, benefits, etc. Financially solvent/ paycheck won’t bounce Well, Some Alignment Us Me Me Me
- 10. #Glassdoor Resume/Cover Letter/ Interview Interview Interview How Do We Evaluate? Educated Guess Resume Fit Enjoyable to work alongside Shares our corporate values Soft/unquantifiable skills Hard skills
- 11. #Glassdoor Hidden Marketing Speak Marketing Speak How Do They Evaluate? Best Guess News Fit Might actually enjoy working there Corporate values align “enough” Salary, benefits, etc. Financially solvent/ paycheck won’t bounce
- 12. #Glassdoor We need to align our needs to theirs in order for both of us to get what we want.
- 14. #Glassdoor The Old Candidate Journey 1 I have a job opening! 2 You have a resume! 3 Give me your resume! When I decide I want to talk to you, I’ll dictate the terms of our engagement and you can just sit tight until I’m good and ready to engage.
- 15. #Glassdoor But the Journey Has Changed • With more information available, candidates are now more selective • They resemble consumers rather than candidates • Multiple steps are added to the journey • Candidates are now in more control of the process UNAWARE AWARENESS INTEREST CONSIDER ACT
- 16. #Glassdoor Based on data from 350 career sites: the journey from unaware to apply is 41% LONGER than it was just two years ago!
- 17. #Glassdoor The REAL Candidate Journeys
- 18. #Glassdoor Hopeful, but Unlikely The REAL Candidate Journeys
- 19. #Glassdoor Recruiter-Driven The REAL Candidate Journeys
- 20. #Glassdoor Passive and Patient The REAL Candidate Journeys
- 21. #Glassdoor Passive But Interested The REAL Candidate Journeys
- 22. #Glassdoor Most Honest The REAL Candidate Journeys
- 23. #Glassdoor • Can we all agree that changing jobs is a life-changing decision? • Long journeys occur because people want more information before making such an important decision. • If you were buying a car or a house, you’d want to know a lot more than the locations and price. So the real question becomes… The Joys of Longer Journeys
- 24. #Glassdoor Do you want to give them more of the information they crave? Or, will you force them to go looking for it on their own?
- 26. #Glassdoor Tell Your Story Or Someone Else Will
- 27. #Glassdoor Tell My Story?! One Size Doesn’t Fit All
- 28. #Glassdoor Tell My Story?! One Size Doesn’t Fit All
- 29. #Glassdoor Tell My Story?! One Size Doesn’t Fit All
- 30. #Glassdoor Understand Your Audience Engage Them With Content
- 31. #Glassdoor Sold! How Do I Do This? Make content that tells your story 1 2 3 Connect it to jobs that are related to that content Manage and adjust
- 32. #Glassdoor Interview someone Interview someone (with a camera!) Ask someone to interview someone else Take pictures of your people at the office Let your people take pictures of each other Ask people why they work here Ask someone to take pictures of their path from home to work Shoot a video where someone explains one work process Email 10 people and ask them 1 question I’m Not a Writer! How Do I “Make” Content?
- 33. #Glassdoor There’s One Trick… Connect Jobs to Content & Content to Jobs JOBS CONTENT JOBS
- 34. #Glassdoor It Doesn’t Have to Be Scary
- 35. #Glassdoor Finding Alignment on Glassdoor
- 36. #Glassdoor Finding Alignment on Glassdoor Self-Selection Your Authentic Employer Brand Job Seekers Quality Candidates
- 37. #Glassdoor Candidates’ Journey on Glassdoor These candidates really want to work for you!
- 38. #Glassdoor Telling Your REAL Story with Compelling Content Branding Company Updates All Your Jobs Reviews
- 39. #Glassdoor Telling Your REAL Story with Compelling Content Why Work For Us? Unlimited Media Benefits Social Media Feeds
- 40. #Glassdoor Telling Your REAL Story with Compelling Content Featured Review More Videos Blog Feed Rich Analytics
- 41. #Glassdoor
Editor's Notes
- *Apologies to Mr. Maslow
- It’s safe to say that this model is only serving one audience (hint: it’s not candidates)
- As more information became available to the candidate, they became more selective, looking more and more like “consumers” rather than “candidates” Multiple steps are added to the journey. And you are no longer in control of the process.
- Of course, if you provide that material, they will stay on your career site longer, absorbing more information. This leads to more comprehension and understanding of your company, higher application rates even at the highest levels of management, and ultimately a better cultural fit.
- You don’t talk to prospective interns like they were directors of operations and vice versa. But your ATS/career site sees them as the same. Content allows you to speak to them on their level about the things that concern them.
- You don’t talk to prospective interns like they were directors of operations and vice versa. But your ATS/career site sees them as the same. Content allows you to speak to them on their level about the things that concern them.
- You don’t talk to prospective interns like they were directors of operations and vice versa. But your ATS/career site sees them as the same. Content allows you to speak to them on their level about the things that concern them.
- Content lets people choose what interests them
- It’s incredibly complicated!
- If you can’t find your inner or outer writer, try the following.
- Content that tells your stories and engages an audiences is great! But you need to connect that to a job or call to action in order to squeeze real value out of content. Connect jobs to content and content to jobs
- You may not have what he candidate is looking for…