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GetApp.Com for ISVs - Enterprise software lead generation
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GetApp.Com for ISVs - Enterprise software lead generation

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Enterprise software directory for business applications. Efficient online lead generation for ISVs and IT solutions.

Enterprise software directory for business applications. Efficient online lead generation for ISVs and IT solutions.

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  • Thanks to all the ISVs that have registered recently. We´ll work hard to deliver good lead generation results to you.
    The GetApp.com team
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GetApp.Com for ISVs - Enterprise software lead generation GetApp.Com for ISVs - Enterprise software lead generation Presentation Transcript

  • GetApp.com     Vertical Search for Enterprise Applications Where active buyers meet clever vendors   "Get the right Application, deploy Smart"    
  • B2B buyers today
    • Rarely travel to trade shows
    • Rarely read ads
    • Rarely answer their phones 
    • Rarely read unsolicited emails (they don’t make it through the junk filters!)
    • It is very difficult/expensive to reach them Offline
    • 91% (and growing) do their homework online*
    • 85% don't go beyond the 1st page of Google's result
    • They can choose from12,300,000 results for CRM Software
    • or 2,450,000 "only" for Farm Management Software
    • It is very difficult/expensive to reach them Online
    (* Forrester Research)
  • B2B Online buying behaviour In the awarness phase, 2/3 of buyers start with general search engines (Google, Yahoo, Bing) As they mature their decisions, they turn to industry specific sites (such as GetApp.com) Traffic from a vertical site is generated closer to the purchase phase B2B Purchase Cycle
  • 5 tips to business software vendors
    • Focus more efforts on Inbound marketing
    • General search engine positioning is critical for awarness but does not always yield the best ROI
    • Vertical search sites will send less but higher quality traffic and leads and thus improve your conversion
    • Get users to review your products as it is a strong influencer for being shortlisted and chosen
    • Improve your website and run campaigns in business vertical sites to lower the cost and increase the quality of your lead generation efforts
  • change the lead gen mix for better ROI Own website General Paid Search Ads,Tradeshows, Email campaigns Telemarketing 20% of leads Low cost 50% of leads Cost saving opportunity 50% of leads Better ROI 80% of leads – High cost Better Webiste + Users Reviews + Vertical B2B Search = Now New Change Mix
  •   what is GetApp.com ?
      • A vertical search site for enterprise Applications buyers
    •  
      • An efficient way for buyers to research compare and select Applications 
    •  
      • A cost efficient lead generation engine for Applications providers
    •  
  • our Value Proposition
    • Increase the ROI of your online lead generation efforts: more quality for less cost
    • Improve your lead conversion rates
    • Accelerate your sales velocity
    • Revitalize your company website
  • 5 good reasons to consider it
    • You can list your Applications for Free!
    • You reach out to a new global audience of active buyers
    • You get high quality traffic with improved conversion rate
    • You receive “sales ready” leads according to your criteria
    • You get user reviews of your products (moderated)
    • You receive qualified traffic and sales ready leads
    • Cost efficiently and hassle-free
  • … and 5 differentiation points
    • You set your lead criteria to match your targeted audiences
    • All leads are pre-screened and guaranteed BANT * qualified
    • Prospects have opted-in to be contacted
    • You only pay for what you get. No commissions, no fees, no upfront payment, no strings, no surprise - Just results
    • GetApp.com is independent and vendor/ platform neutral
    •   We make it easy for buyers to find you
    • We offer a good value for money lead generation program
    * ( Budget , Authority , Need , Timescale )
  • 5 easy steps to smart lead generation 1. Register at GetApp.com 2. List your app for free 3. Start receiving traffic 4. Upgrade to pay as you go 5. Get sales ready leads
  • when should I start?
    • Have a try here:
    • http://www.getapp.com/users/step1
    • If you register in 2009 you get the Premium Services for FREE during all of Q1 2010
    • Test us for free with zero risk