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The need for e-mail campaigns is a necessity for any companies marketing strategy. It has proven to be the way to reach target markets, create demand, and ultimately drive revenue into a company. With Pinpoint software the method of e-mail marketing is now streamlined into a process with rich content and the ability to measure a campaigns success. With behavioural targeting, Pinpointe can acquire information from prospects which can be used to refine future campaigns. Pinpointe has taken tasks big and small of the e-mail marketing process and automated them through their tool making this job easier for marketers and marketing teams.