The document outlines a process for generating winning moves to drive company growth over the next 3 years. It involves stating the objective, brainstorming ideas, rating and ranking ideas based on revenue impact and ability to execute, prioritizing the top 2-3 ideas, and executing on those ideas by establishing dashboards to track data and make adjustments. An example is given of how using this process allowed objective discussion of all ideas, rather than an idea being chosen just because it came from the CEO.