Truemors
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  • 1. Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a
  • 2. 0
  • 3. number of business plan drafts
  • 4. 0
  • 5. number of pitches made to venture capitalists
  • 6. 7.5
  • 7. number of weeks from registering truemors.com to launching it
  • 8. $ 4,500
  • 9. cost of software development
  • 10. $ 4,824.13
  • 11. cost of legal fees
  • 12. $ 399
  • 13. cost of logo
  • 14. $ 1,115.05
  • 15. cost of domain registrations
  • 16. 55
  • 17. total number of domains registered to “ surround” truemors.com
  • 18. 1.5
  • 19. number of full-time equivalent employees
  • 20. 3
  • 21. number of times TechCrunch wrote about Truemors
  • 22. 261,214
  • 23. number of page views on the first day
  • 24. 14,052
  • 25. number of visitors on the first day
  • 26. 0 $
  • 27. marketing budget
  • 28. 24
  • 29. number of years spent to make $ 0 budget possible
  • 30. 405
  • 31. number of truemors posted on the first day
  • 32. 218
  • 33. number of truemors deleted as junk , spam , inappropriate, on the first day
  • 34. 3
  • 35. number of hours before the site was hacked
  • 36. 36
  • 37. number of hours before Yahoo! recommended that we not use its hosting service because of our traffic
  • 38. $ 29 . 96
  • 39. monthly break-even point
  • 40. $ 150
  • 41. monthly break-even after switching from Yahoo!
  • 42. 2
  • 43. number of days before Truemors was labeled the “ worst website ever”
  • 44. 246,210
  • 45. number of page views on the day Truemors was called the “ worst website ever”
  • 46. 150
  • 47. number of Google hits the week before launch
  • 48. 315,000
  • 49. number of Google hits after 11 days
  • 50. 4
  • 51.
    • The blogosphere is full of angry people.
    • $12,000 goes a very long way these days.
    • You can work with a team that is thousands of miles away.
    • Life is good for entrepreneurs these days.
  • 52. For a copy send an email to: g uy @ t r ue m o rs . c o m Presentation created by: www.ethos3.com Ethos3 Communications
  • 53. $ 12,107.09
  • 54. grand total of all costs
  • 55. Text “2020 <whatever you want to say>” to 55022