Truemors

Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a

number of business plan drafts

number of pitches made to venture capitalists

number of weeks from registering truemors.com to launching it

$ 4,500

cost of software development

$ 4,824.13

cost of legal fees

cost of logo

$ 1,115.05

cost of domain registrations

total number of domains registered to “ surround” truemors.com

number of full-time equivalent employees

number of times TechCrunch wrote about Truemors

261,214

number of page views on the first day

14,052

number of visitors on the first day

marketing budget

number of years spent to make $ 0 budget possible

number of truemors posted on the first day

number of truemors deleted as junk , spam , inappropriate, on the first day

number of hours before the site was hacked

number of hours before Yahoo! recommended that we not use its hosting service because of our traffic

$ 29 . 96

monthly break-even point

monthly break-even after switching from Yahoo!

number of days before Truemors was labeled the “ worst website ever”

246,210

number of page views on the day Truemors was called the “ worst website ever”

number of Google hits the week before launch

315,000

number of Google hits after 11 days

The blogosphere is full of angry people.
$12,000 goes a very long way these days.
You can work with a team that is thousands of miles away.
Life is good for entrepreneurs these days.

For a copy send an email to: g uy @ t r ue m o rs . c o m Presentation created by: www.ethos3.com Ethos3 Communications

$ 12,107.09

grand total of all costs

Text “2020 <whatever you want to say>” to 55022

http://blogs.itmedia.co.jp	12688
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http://cclai999.blogspot.com	140
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http://webcache.googleusercontent.com	14
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Truemors

by Guy Kawasaki on Oct 28, 2008

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Truemors — Presentation Transcript