The document criticizes the "digital by default" approach to government services and argues for an "open by default, digital by design" model instead. It advocates for government services and communication that are open, collaborative, transparent, engaging, authentic, sharing, personalized, fun, and human. The document promotes using digital tools to get people off digital platforms and instead focus on human networks, crowdsourcing, and convening to solve human problems.
8. THE PROBLEM WITH DIGITAL BY DEFAULT
“QR Codes ignore years of research and culture on how to
communicate meaning in symbolic form designed to be captured by
image processing tools behind a lens. We have this technology. It is
called writing.”
http://epeus.blogspot.co.uk/2012/01/qr-codes-bad-idea-or-terrible-idea.html
http://wtfqrcodes.com/
9. OPEN BY DEFAULT
THERE’S NOTHING DIGITAL ABOUT THIS…
Relaxed
Collaborative
Transparent
Engaging
Authentic
Sharing
Personalised
Fun
Human Honest