1. POWER AND EQUALITY. These tools are seductive to governments andbureaucrats as tools of control. But how do these systems ultimatelyempower people and their communities to have a bigger say?2. PUBLIC OR PRIVATE? Beware big IT consultancies carving up the “SmartCities” market between them, targeting government people who aren’t surewhat they’re buying. Big data projects should not create the equivalent ofpublic toll roads.3. THE GOOGLE AND FACEBOOK FACTOR. Beware public data projects that areled by firms underpinned by advertising-based business models. Askyourself, ultimately, where is the money coming from here? How will thatcorrupt or enhance the project long term?4. THE ETHICS OF PUBLIC DATA. How do we develop an ethical basis for datapractitioners right around the world? Doctors know how to kill but they havea code of ethics that means they don’t. How do we ensure that data ethicsdevelop, so the less educated, the less numerate, do not suffer at the handsof those with the knowledge, skills and motive to abuse their position?