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  • In June, 2007--less than three years ago--Apple Computer introduced the iPhone, which initiated a new class of devices now known as "smart phones". Reflects in figures…popularity grown since thenOwnership varies by income group. Only 67 per cent of households in the lowest income decile group reported ownership in 2009, compared with 92 per cent in the highest income group.
  • Smartphone Mobile Travel is growing faster than any other travel sector. The number of travellers searching the net with Smartphone Mobiles will soon exceed the number doing so with a laptop or a desktop computer.Copenhagen has become the first airport to use augmented reality to help passengers navigate their way around the airport.In the future it could also offer real-time information ranging from the length of security queues, to which airport lounges are the busiest – helping passengers to make more informed choices.Augmented reality (AR) –is fast becoming one of the hottest mobile app trends of 2011.
  • Google, yahoo, rss, facebook, twitter, myspace, last.fm (music player/radio), technorati (blog search engine), vimeo (creative videos), stumpleupon (social bookmarking), linkedin, youtube, reddit (voice of the internet), delicious (social bookmarking), diigo (social bookmarking), flickr
  • Top 100 comscore global websites, among google and yahoo also ebay, etc. All present on fb; malaysiaairlines best example
  • What is twitter used for
  • Jetblue best example
  • ¼ hour, about 1.2% of the whole day
  • This could be ur vid. Especially interesting in tourism, to show ur destination/hotel/restaurant
  • Transcript

    • 1. Technology Trends
      Jacqueline.Lorna.Manuela.Franziska
    • 2. MOBILE TECHNOLOGY
      TECHNOLOGY IN HOSPITALITY
      ONLINE TRAVEL BEHAVIOR
      SOCIAL MEDIA
    • 3. MOBILE TECHNOLOGY
    • 4. 5 BILLION
      MOBILE PHONE CONNECTIONS WORLDWIDE
      SMS
      ALREADY USED
      TO DELIVER
      INSTRUCTIONS
      Sources: http://www.physorg.com
      BBC News, 2010, ONS
    • 5. BY CHRISTMAS 2011
      1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE
      Source: http://www.gigaom.com
    • 6. AUGMENTED REALITY
    • 7. Source: http://www.gigaom.com
      AR helps passengers to
      get around the airport.
      In future even
      length of security queues,
      busy lounges, etc.
      COPENHAGEN AIRPORT
    • 8. # of travellers using Smartphones for information
      Source: http://www.trendsfortourism.com
      will soon exceed the # of those using laptops or desktop computers
    • 9. Tablets and smartphones
      will be the primary way
      of accessing the web
      in 5 years time.
      So not only during the trip
      but also planning the trip
      with tablets and/or smartphones
      Source: http://www.trendsfortourism.com
    • 10. FOR YOUR BUSINESS
      DEVELOP INTERFACES WITH MOBILE DEVICES
      MAKE PLANNING AND BOOKING MORE
      CONVENIENT BY CREATING
      NEW POINTS OF ELECTRONIC DISTRIBUTION
      ALLOW MOBILE PAYMENTS
      DEVELOP SMARTPHONE APPS
      Source: WTTC, 2003
    • 11. TECHNOLOGY IN
      HOSPITALITY
    • 12. TRENDS IN TOURISM
      Virtualization
      Web 2.0, Social Networking
      Mobility/Mobile Devices
      Business Insights, Analytics
      Digital Signature, User Interfaces
      Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx
    • 13. 68% OF
      BUSINESS
      TRAVELERS
      CHOOSE
      MOBILE BOOKING
      Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf
    • 14. VIRTUAL VISITS
      are now possible
      RANGE
      SPEED
      COMFORT
      SAFETY
      Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html
    • 15. Relationship Building
      Flexibility & Accesibility
      Improving Productivity
      Frequent & interactive communication
      Source: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf
    • 16. Database management systems
      respond to individuals
      More control for tourists
      on how they spend their money
      Improving speed & comfort
      reducing the real cost of travel
      All aspects of Tourism & Hospitality
      are being dramatically changed!
      Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf
    • 17.
    • 18. This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.
      Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html
    • 19. ONLINE BEHAVIOR
    • 20. Source: www.internetworldstats.com
      Increase of 480.4%
      worldwide between 2000-2011
    • 21. INTERNET TRAVEL SOURCE
      #1 IN GERMANY
      67% LOOK
      FOR TRAVEL
      INFO
      ONLINE
      UP TO 89%
      OF DECISIONS
      ARE MADE
      DUE TO
      THE INTERNET
      Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm
    • 22. multilingual
      simple
      more trusted
    • 23. APPROX. 50% OF TRAVEL
      PLANS ARE MADE DUE TO
      ONLINE REVIEWS
      WHY DO PEOPLE WRITE REVIEWS?
      HELP OTHERS TO BETTER DECISIONS
      REWARD OR HELP THE COMPANY
      Source: http://www.bazaarvoice.com
    • 24. Europe
      China
      2007 = 1.4 billion USD by online booking
      2010 = 6.2 billion USD (forecasted)
      Sources:
      www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
      Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.
    • 25. ONLINE PURCHASE OF TRAVELS
      IN THE U.S.
      60% IN 2009
      57% IN 2008
      51% IN 2007
      Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
    • 26. LARGEST ONLINE REVIEW SITE
      50 million visitors/month
      45 MILLION REVIEWS
      85000 cities
      474000 hotels
      135000 attractions
      675000 restaurants
      Source: http://www.tripadvisor.com
    • 27. LEADING GERMAN SPEAKING
      HOTEL REVIEW PLATFORM
      500-1500 reviews/day
      660.000 hotel reviews
      25.000 travel tips
      NOT JUST REVIEW BUT ALSO
      BOOKING SITE!
      Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
    • 28. BY 2015
      40-80%
      OF ALL VACATIONS
      ARE EXPECTED TO
      BE BOOKED
      ONLINE
      ALL IN ONE
      PLATFORMS
      REVIEW - BOOK
      Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
    • 29. THE FUTURE
      Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
    • 30. THE FUTURE
      320 square meter shop
      30 square meter screen with holiday pictures
      Virtual touch screens
      • combination of virtual world and personal advice
      Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
    • 31. SOCIAL MEDIA
    • 32. Source: https://www.facebook.com/press/info.php?statistics
      Source: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html
      48 HOURS OF VIDEO
      UPLOADED
      x MINUTE
      500 MILLION
      ACTIVE USERS
      1 BILLION
      TWEETS PER WEEK
      Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day
    • 33. dddddddddd
      10
      2
      OUT OF
      REVIEW FACEBOOK
      BEFORE BOOKING THEIR VACATION
      Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers
    • 34. 2.5 MILLION WEBSITES
      USE FACEBOOK AS
      A PLATFORM
      INCLUDING OVER HALF OF COMSCORES
      GLOBAL WEBSITES
      Source: https://www.facebook.com/press/info.php?statistics
    • 35.
    • 36. $3 million
      ROI
      Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
    • 37. AN AVERAGE USER SPENDS
      15 MINUTES EACH DAY ON YOUTUBE
      Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /
    • 38. 3 BILLION VIEWS
      A DAY
      Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/
    • 39. SOCIAL MEDIA BIGGER
      THAN SEARCH ENGINES
      Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
    • 40. WE THANK..
      YOU FOR YOUR ATTENTION!
      AND
      Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.carefreetrip.comwww.w3it.uswww.sabrehospitality.comwww.blogjer.comwww.cart2mobile.comwww.en.ce.cnGoogle Earthwww.plechi.czwww.hitwise.comwww.applicant.comwww.flickr.com And obviously thanks to our great teacher ;-)