In June, 2007--less than three years ago--Apple Computer introduced the iPhone, which initiated a new class of devices now known as "smart phones". Reflects in figures…popularity grown since thenOwnership varies by income group. Only 67 per cent of households in the lowest income decile group reported ownership in 2009, compared with 92 per cent in the highest income group.
Smartphone Mobile Travel is growing faster than any other travel sector. The number of travellers searching the net with Smartphone Mobiles will soon exceed the number doing so with a laptop or a desktop computer.Copenhagen has become the first airport to use augmented reality to help passengers navigate their way around the airport.In the future it could also offer real-time information ranging from the length of security queues, to which airport lounges are the busiest – helping passengers to make more informed choices.Augmented reality (AR) –is fast becoming one of the hottest mobile app trends of 2011.
Source: http://www.gigaom.com AR helps passengers to get around the airport. In future even length of security queues, busy lounges, etc. COPENHAGEN AIRPORT
# of travellers using Smartphones for information Source: http://www.trendsfortourism.com will soon exceed the # of those using laptops or desktop computers
Tablets and smartphones will be the primary way of accessing the web in 5 years time. So not only during the trip but also planning the trip with tablets and/or smartphones Source: http://www.trendsfortourism.com
FOR YOUR BUSINESS DEVELOP INTERFACES WITH MOBILE DEVICES MAKE PLANNING AND BOOKING MORE CONVENIENT BY CREATING NEW POINTS OF ELECTRONIC DISTRIBUTION ALLOW MOBILE PAYMENTS DEVELOP SMARTPHONE APPS Source: WTTC, 2003
TRENDS IN TOURISM Virtualization Web 2.0, Social Networking Mobility/Mobile Devices Business Insights, Analytics Digital Signature, User Interfaces Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx
68% OF BUSINESS TRAVELERS CHOOSE MOBILE BOOKING Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf
VIRTUAL VISITS are now possible RANGE SPEED COMFORT SAFETY Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html
Relationship Building Flexibility & Accesibility Improving Productivity Frequent & interactive communication Source: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf
Database management systems respond to individuals More control for tourists on how they spend their money Improving speed & comfort reducing the real cost of travel All aspects of Tourism & Hospitality are being dramatically changed! Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf
This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders. Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html
Source: www.internetworldstats.com Increase of 480.4% worldwide between 2000-2011
INTERNET TRAVEL SOURCE #1 IN GERMANY 67% LOOK FOR TRAVEL INFO ONLINE UP TO 89% OF DECISIONS ARE MADE DUE TO THE INTERNET Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm
APPROX. 50% OF TRAVEL PLANS ARE MADE DUE TO ONLINE REVIEWS WHY DO PEOPLE WRITE REVIEWS? HELP OTHERS TO BETTER DECISIONS REWARD OR HELP THE COMPANY Source: http://www.bazaarvoice.com
Europe China 2007 = 1.4 billion USD by online booking 2010 = 6.2 billion USD (forecasted) Sources: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.
ONLINE PURCHASE OF TRAVELS IN THE U.S. 60% IN 2009 57% IN 2008 51% IN 2007 Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
LARGEST ONLINE REVIEW SITE 50 million visitors/month 45 MILLION REVIEWS 85000 cities 474000 hotels 135000 attractions 675000 restaurants Source: http://www.tripadvisor.com
LEADING GERMAN SPEAKING HOTEL REVIEW PLATFORM 500-1500 reviews/day 660.000 hotel reviews 25.000 travel tips NOT JUST REVIEW BUT ALSO BOOKING SITE! Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
BY 2015 40-80% OF ALL VACATIONS ARE EXPECTED TO BE BOOKED ONLINE ALL IN ONE PLATFORMS REVIEW - BOOK Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
THE FUTURE Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
THE FUTURE 320 square meter shop 30 square meter screen with holiday pictures Virtual touch screens
Source: https://www.facebook.com/press/info.php?statistics Source: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html 48 HOURS OF VIDEO UPLOADED x MINUTE 500 MILLION ACTIVE USERS 1 BILLION TWEETS PER WEEK Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day
dddddddddd 10 2 OUT OF REVIEW FACEBOOK BEFORE BOOKING THEIR VACATION Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers
2.5 MILLION WEBSITES USE FACEBOOK AS A PLATFORM INCLUDING OVER HALF OF COMSCORES GLOBAL WEBSITES Source: https://www.facebook.com/press/info.php?statistics
$3 million ROI Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
AN AVERAGE USER SPENDS 15 MINUTES EACH DAY ON YOUTUBE Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /
3 BILLION VIEWS A DAY Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/
SOCIAL MEDIA BIGGER THAN SEARCH ENGINES Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
WE THANK.. YOU FOR YOUR ATTENTION! AND Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.carefreetrip.comwww.w3it.uswww.sabrehospitality.comwww.blogjer.comwww.cart2mobile.comwww.en.ce.cnGoogle Earthwww.plechi.czwww.hitwise.comwww.applicant.comwww.flickr.com And obviously thanks to our great teacher ;-)