2016 03-15 lean @ lsc rotterdam by Tristan Kromer
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Slides created and used by Tristan Kromer during a LeanstartUp MeetUp in R'dam 15mrt16. Essentials of TheLeanstartUp methodology in my opinion.
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2016 03-15 lean @ lsc rotterdam by Tristan Kromer
- 5. Real MVP: 1. Explain the vision 2. Ask questions 3. Take a guess 4. Real example
- 6. Let musicians make money doing what they love without dealing with marketing. Create a two sided market to connect musicians in low cost countries with content producers. Constraints You have no technical abilities, no technical co-founder, and $1500 dollars to your name. Vision
- 11. A social news reader that delivers inspiring articles to you based on your likes and follows. Vision
- 12. What is lean?
- 19. • 5 second tests • Comprehension • Conjoint Analysis • Data mining / market research • Surveys* (closed) • Smoke tests • Video • Landing page • Customer Discovery Interviews • Contextual inquiry / ethnography • Data mining • Focus groups* • Surveys* (open ended) • Solution interview • Contextual inquiry / ethnography • Demo pitch • Concierge test / Consulting • Competitor Usability • Picnic in the Graveyard • Paper prototypes
- 20. Quantitative • Do people use the product? • Does this feature increase retention? • What are our customer demographics? • Which color is better? • What’s the average basket size? • What’s the LTV? CLOSED-ENDED QUESTIONS What? Qualitative • Why do people use it? • What’s wrong with this? • How should I design it? • How could I make this better? • Why do people do that? • What do people love about it? • Why is there drop off? • What do they think? OPEN-ENDED QUESTIONS Why?
- 21. Market • What are our customer demographics? • What are their pains? • Is our segment too broad? • What job needs to be done? • How do we find them? • How much will they pay? • How do we convince them to buy? • How much will it cost to sell? • Can we scale marketing? Problem Product • Do people use the product? • How can we solve this problem? • What form should this take? • How important is the design? • Does this feature increase retention? • What’s the quickest hack? • What’s the minimum feature set? • How should we prioritize? • Is this solution working? • What do people like / dislike? • Why do they do that? • What’s the average basket size? Solution
- 22. Research • What are our customer demos? • What are their pains? • What job needs to be done? • Is our segment too broad? • How do we find them? • How can we solve this problem? • What form should this take? • How important is the design? • What’s the quickest hack? • What’s the minimum feature set? • How should we prioritize? Generate Ideas & Identify Assumptions Experiments • How much will they pay? • How do we convince them to buy? • How much will it cost to sell? • Can we scale marketing? • Is this solution working? • Are people using it? • Which solution is better? • Does this feature increase retention? • How should we optimize this? • What do people like / dislike? • Why do they do that? Test Hypotheses
- 25. • Who is our customer? • What are their pains? • What job needs to be done? • Is our customer segment too broad? • How do we find them? + =
- 26. • Customer Discovery Interviews • Contextual inquiry / ethnography • Data mining • Focus groups* • Surveys* (open ended)
- 28. • Are they really willing to pay? • How much will they pay? • How do we convince them to buy? • How much will it cost to sell? • Can we scale marketing? + =
- 29. • Smoke tests • Video • Landing page • Sales pitch • Pre-sales • Flyers • Pocket test • Event • Fake door • High bar • 5 second tests • Comprehension • Conjoint Analysis • Data mining / market research • Surveys* (closed)
- 35. • How can we solve this problem? • What form should this take? • How important is the design? • What’s the quickest hack? • What is the minimum feature set? • How should we prioritize? + =
- 36. • Solution interview • Contextual inquiry / ethnography • Demo pitch • Concierge test / Consulting • Competitor Usability • Picnic in the Graveyard
- 40. • Is this solution working? • Are people using it? • Which solution is better? • How should we optimize this? • What do people like / dislike? • Why do they do that? + =
- 41. • Paper prototypes • Clickable prototypes • Usability • Hallway • Live • Remote • Wizard of Oz • Takeaway • Functioning products • Analytics / Dashboards • Surveys* (NPS)
- 45. For more info and updates: http://trikro.com/downloads/playbook
- 47. ! Experiment Herder Template* by TriKro LLC! (For S.M.A.R.T Experiments: Smart Measurable Achievable Relevant Timely) Learning Goal! !What do we need to learn?! What is our riskiest assumption?! What is our one priority? Hypothesis! !Is it falsifiable?! Is it specific?! Is it causal? e.g. If X then Y! Is it Relevant to the learning goal? Metric! !Qualitative or quantitative?! Is it actionable?! Is it Measurable? Fail Condition! !!!!If this happens,! our hypothesis is clearly false! wtf,s!! !!!!If this happens, stop!! Experiment is broken, retro! Experiment! !How will you collect the data?! Is it Specific?! Is it Achievable?! !Link to any supporting documents Time Box! !Is the experiment Timely?! Can we get data faster?! Would less data be sufficient?! Is the retro in our calendar? Start End Retro Result! !What happened?! What data did we collect?! Anything unexpected? Next Step! !Pivot or persevere?! Another experiment for this goal?! Do we need to clean up? Designed by: TriKro LLC - Lean Coaching and Innovation Ecosystem Design! The Smart Experiment Template by TriKro LLC is licensed under! a Creative Commons Attribution-ShareAlike 4.0 International License Designed for: Designed by: * Templates are bad,! make your own!
- 48. Experiment Templates* 1. Learning Goal 2. Hypothesis 3. Metric 4. Fail Condition 5. Plan 6. Time Box 7. Results 8. Next Step 9. wtf,s!
- 57. Retrospectives
- 61. Experiment Templates* 1. Learning Goal 2. Hypothesis 3. Metric 4. Fail Condition 5. Plan 6. Time Box 7. Results 8. Next Step 9. wtf,s!
- 65. This presentation by TriKro LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License excepting those images where other copyright holders are noted. Based on a work at http://GrasshopperHerder.com.