Trulia Pro Hyperclocal Slideshare

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Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.

Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.

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  • This is what a Trulia Local Ad look like on a search results page. The ad is positioned under the map.

Transcript

  • 1. Fine Tune Your Hyper-Local Focus with Trulia Pro
    Frances Flynn Thorsen
    1
  • 2. Frances Flynn Thorsen
  • 3. What Is Hyper-Local?
    3
    Oak Creek
  • 4. 4
  • 5. Why advertise with Local Ads?
    More than 5.5 million consumers
    72% plan to buy or sell in next 12 months
    70% don’t have agent
    9 out of 10 are NOT on Realtor.com
    5
  • 6. Benefits of Local Ads
    Hyper-local targeting
    City and zip codes
    Exclusive ad space
    Lock up local market
    Lock out competition
    More for your money
    Ads are LARGER than competing services
    6
  • 7. Benefits of Local Ads
    Simple, dynamic advertising
    Easy to create
    Designed to generate inquiries
    Link to anywhere
    Link to listings on Trulia
    Link to your personal web site
    EXCLUSIVE for Trulia Pros!
    7
  • 8. Trulia Pro – 2 Products
    Spotlight (standard)
    Local Ad
    8
  • 9. 9
    Trulia
    Local Ad
  • 10. Trulia Pro plan overview
    10
  • 11. Trulia Pro
    Trulia Pro: Early adopters
  • 12. All Trulia Pro Plans: Benefits
    1. Featured Listings
    Your listing(s) on top of search results
    2. Stats for sellers- ‘Client Listing Report’
    Send a custom listing report to your clients
    3. Local Spotlight Ad
    Your personal brand in front of thousands of buyers and sellers
    12
  • 13. Trulia Pro Starter: Benefits
    Control listing source for 1 listing
    Enhanced property page
    Featured in our Find-a-Pro Directory
    13
  • 14. Trulia Pro Plus: Benefits
    1. Featured listings
    2. Control listing source
    3. Enhanced property page
    14
  • 15. Trulia Pro Deluxe: Benefits
    Contact info on search page
    Dedicated account manager
    Virtual tours
    Client Email Tracking
    15
  • 16. Featuring your listings - Benefits
    More exposure for your listings
    More exposure for your personal brand
    16
  • 17. Find my listings
    1. Go to My Listings
    2. Locate ‘Find your
    listings on Trulia’
    3. Search
    4. Claim listings
    17
  • 18. Select Your Listing Source
    Go to My Listings
    2. Select ‘listing source’
    under Edit listing details
    3. Select source link
    4. Save!
    18
  • 19. Understanding your stats
    Understand the market and improve
    Share with your clients
    How:
    Go to My Listings
    Weekly stats & total to date for each listing
    19
  • 20. Client Listing Reports - Benefits
    Individual listing reports
    Ability to personalize
    Up-to-date statistics
    On-demand access
    How:
    Select the listing
    Enter client’s email
    Hit “Send”
    20
  • 21. Local Spotlight Ad - Benefits
    Personal brand on search results page
    Greater exposure in areas that matter
    Brand yourself in your local area
    21
  • 22. Local Spotlight Ad – How it works
    Overview:
    Where does it appear?
    What do they search for?
    How does it happen?
    Purpose of ad?
    22
  • 23. Build and Edit your Spotlight Ad
    1. Provide necessary
    information
    2. Auto-preview ad
    3. Save!
    23
  • 24. Select your locations
    Select & ‘Edit your geographic locations’
    Add city & state, zip or neighborhood
    Save!
    24
  • 25. Completed Spotlight Ad
    Modify ad at any time
    Add/remove locations (up to 20!)
    25
  • 26. What Kind of Ads Work Best?
    26
  • 35. Track & Measure your Stats
    1. Track views by
    location and dates
    2. Modify locations at
    any time
    3. Optimize your
    locations
    27
  • 36. Plan Overview
    28
  • 37. Trulia Pro – 2 Products
    Spotlight (standard)
    Local Ad
    29
  • 38. Thank You!
    Get one month FREE
    when you sign up for Trulia Pro.
    FrancesThorsen@gmail.com
    30
  • 39. RealEstateSocialMediaPolicies.com