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Tying Online SocialNetworking to MembershipWednesday,April 24
• Smartphone adoption• Optimizing content for social sharing• Real-time• LimitationsThe Mobile ImperativeTrends
• Pinterest• Twitter• Vine• YouTube• How to evaluate/allocate resources to new platformsProliferation of PlatformsTrends
• Promote on the timeline• e-commerce integration• Share buttons• Link to unique URL“Join” Tab on FacebookAcquisition
• Tie to social platform• Offer during slow periods• Follow-up with tailored campaignSpecial PromotionsAcquisition
• Highly targetable• Sidebar vs promoted posts• Offers/Apps• On the fly budgetFacebook AdvertisingAcquisition
Strategic Contests• Raise awareness, create buzz• Thread mission messaging into theme• Photo, video, trivia, scavenger hun...
• QR Codes• Email Sign Up• Surveys/Polls• Mobile opt-inAcquisitionOther Data Capture Strategies
Member Promo Reel/SpotlightRetention
Highlight Member Only EventsRetention
• Share a favorite memory• Why do they support?• Ask them to make the askEncourage Members to ShareRetention
Retention• Login protected content vs “open” members pages• Customer service is expectedMembers Only
Retention• Tell the story behind why members matterPublic “ThankYou!”
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Tying Online Social Networking to Membership (AMMC 2013)

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Learn about the opportunities and challenges facing museums in leveraging social media for membership. We'll discuss best practices for engagement, acquisition, and retention including how and when to use contests and discounts. Presented by: Rosie Siemer, Principal of fiveseed

Published in: Business, Technology
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Transcript of "Tying Online Social Networking to Membership (AMMC 2013)"

  1. 1. Tying Online SocialNetworking to MembershipWednesday,April 24
  2. 2. • Smartphone adoption• Optimizing content for social sharing• Real-time• LimitationsThe Mobile ImperativeTrends
  3. 3. • Pinterest• Twitter• Vine• YouTube• How to evaluate/allocate resources to new platformsProliferation of PlatformsTrends
  4. 4. • Promote on the timeline• e-commerce integration• Share buttons• Link to unique URL“Join” Tab on FacebookAcquisition
  5. 5. • Tie to social platform• Offer during slow periods• Follow-up with tailored campaignSpecial PromotionsAcquisition
  6. 6. • Highly targetable• Sidebar vs promoted posts• Offers/Apps• On the fly budgetFacebook AdvertisingAcquisition
  7. 7. Strategic Contests• Raise awareness, create buzz• Thread mission messaging into theme• Photo, video, trivia, scavenger hunt, Pinterest• Prospect data captureAcquisition
  8. 8. • QR Codes• Email Sign Up• Surveys/Polls• Mobile opt-inAcquisitionOther Data Capture Strategies
  9. 9. Member Promo Reel/SpotlightRetention
  10. 10. Highlight Member Only EventsRetention
  11. 11. • Share a favorite memory• Why do they support?• Ask them to make the askEncourage Members to ShareRetention
  12. 12. Retention• Login protected content vs “open” members pages• Customer service is expectedMembers Only
  13. 13. Retention• Tell the story behind why members matterPublic “ThankYou!”
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