Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity.
Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, you’ll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI).
- Trends and opportunities in online behavior
- How nonprofits can leverage mobile and geolocation for cause awareness
- Best practices in social sharing and Search Engine Optimization (SEO)
- Key metrics, tools, and tips to measure and track your social media success
- How to develop a strategic framework for listening, planning, and implementing a social media strategy
ABOUT THE PRESENTER:
Rosie Branstetter, Principal, fiveseed
Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community.
Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S.
Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding,
social media, and international marketing.
Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business
Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).