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1st Quarter 2011
Forward Looking Statement

  The numbers, as of and for the three months ended March 31, 2011, contained within this presentation
  are unaudited as well as amounts related to the Company’s stock trading volume.     Certain statements
  contained herein may be considered “forward-looking statements” as defined in the Private Securities
  Litigation Reform Act of 1995.     These statements are based upon the belief of the Company’s
  management, as well as assumptions made beyond information currently available to the Company’s
  management, and may be, but not necessarily are, identified by such words as “expect”, “plan”,
  “anticipate”, “target”, “forecast” and “goal”. Because such “forward-looking statements” are subject to
  risks and uncertainties, actual results may differ materially from those expressed or implied by such
  forward-looking statements.    Factors that could cause actual results to differ materially from the
  Company’s expectations include competition from other financial institutions and financial holding
  companies; the effects of and changes in trade, monetary and fiscal policies and laws, including
  interest rate policies of the Federal Reserve Board; changes in the demand for loans; fluctuations in
  value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations;
  changes in consumer spending, borrowing and savings habits; and acquisitions and integration of
  acquired businesses, and similar variables.   Other key risks are described in the Company’s reports
  filed with the Securities and Exchange Commission, which may be obtained under “Investor Relations-
  Documents/Filings” on the Company’s web site or by writing or calling the Company at 325.627.7155.
  The Company does not undertake any obligation to update publicly or revise any forward-looking
  statements herein because of new information, future events or otherwise.
Who We Are

   $3.8 billion financial holding company
    headquartered in Abilene, Texas

   Group of 11 separately chartered banks

   121 year history

   Growth markets include 50 mile radius of
     the larger cities of Texas



                         2
33
Recognitions


 KBW Honor Roll – One of Forty banks named – March 2011

 SNL Financial top publicly traded community bank and sixth
  overall – March 2011

 Ranked #2 in Texas and #7 in the United States by J.D. Power
  and Associates 2011 Retail Banking Customer Satisfaction
  Study – April 2011




                                 4
What Makes Us Different
 One Bank, Eleven Charters Concept

  One Bank
    Consolidation of backroom operations (lower efficiency ratio)
    Agency agreements (customers may use any of our 52 locations)


  Eleven Community Bank Charters
    Bank Presidents run their banks
    Local Boards – Movers and Shakers of the Community
       Keep our banks locally focused
       Make sure we meet the needs of the community
       Help us make better loan decisions
       Help us market the bank
    Up to $2.75 million of FDIC insurance available

                                5
Huntsville Acquisition
  Acquired November 2010
  Huntsville, Texas
      37,000 Residents
      Sam Houston State University – 17,000 Students
          Fastest Growing University in Texas
      Headquarters of the Texas Department of Criminal Justice – 5,000 employees
      Strategically located on Interstate 45 – 70 miles north of Houston

  $176 million in Assets*
      $153 million in deposits
      $91 million in loans
  Approximately 1.63x book; 10.8x last twelve months earnings (tax effected)
  Huntsville acquisition is very similar to our model around Dallas/Fort Worth
        and provides diversification
  #2 Market Share in Walker County – 21%


                                                                   *As of March 31, 2011


                                            6
FFIN’s Unique Positioning in Texas

Bank                                             Key Markets
BBVA Compass                                     Rio Grande, Gulf Coast, Houston, Dallas, El Paso, Lubbock

Comerica, Inc.                                   DFW, Austin, Houston, California, Michigan, Florida, Mexico

Encore Bancshares                                Houston, Florida

Frost                                            San Antonio, Austin, Corpus Christi, DFW, Rio Grande

International Bancshares Corp.                   Rio Grande, Houston, San Antonio, Oklahoma

Prosperity                                       Houston, DFW, Austin

Southside                                        East Texas

Sterling   (announced acquisition by Comerica)   Houston, San Antonio, Dallas

Texas Capital                                    DFW, Austin, San Antonio and Houston

ViewPoint Financial                              Dallas

Zion                                             DFW and Houston




                                                                    7
88
Texas: Large and Growing

  Five most populous states:*            Growth
                                          (2000 – 2009)


  California            37.0 million         9.1%


  Texas                 24.8 million        18.8%


  New York              19.5 million          3.0%


  Florida               18.5 million        16.0%


  Illinois              12.9 million         4.0%


                                       * U.S. Census Bureau

                                9
Target Markets – Population Growth

Population growth (2000-2009) in FFIN expansion markets:*

Texas                                          18.8%
Bridgeport & Wise County                       21.8%
Fort Worth / Tarrant County                    23.8%
Cleburne, Midlothian & Johnson County          23.8%
Weatherford, Willow Park, Aledo                29.9%

Granbury & Hood County                         25.2%

Stephenville & Erath County                     9.6%
                                             * U.S. Census Bureau

                              10
Preferred Acquisition: Granbury and Glen Rose




                          11
                           11
Core Markets: West Central Texas
        Markets served benefiting from well-established,
         long- time customers
                                           ASSET                         DEPOSIT             MARKET
BANK                                                      LOCATIONS
                                            SIZE*                     MARKET SHARE**    SHARE RANK**

First Financial Bank                      $1,228 M           14           43%                     1
(Abilene, Clyde, Moran, Albany, Odessa)

First Financial Bank                      $168 M             1            45%                     1
(Hereford)

First Financial Bank                      $189 M             3            51%                     1
(Eastland, Ranger, Rising Star)

First Financial Bank                      $160 M             4            36%                     1
(Sweetwater, Roby, Trent, Merkel)

First Financial Bank                      $390 M             2            19%                     2
(San Angelo)

                                                                                       * Data as of 03-31-11
TOTALS                                    $2,135M            24                        ** Data as of 06-30-10


                                                     12
Expansion Markets
                                                                                DEPOSIT MARKET     MARKET SHARE
BANK                                                  ASSET SIZE*   LOCATIONS
                                                                                   SHARE**              RANK**

First Financial Bank                                  $284 M           6            18%                     2
(Cleburne, Burleson, Alvarado, Midlothian, Crowley)

First Financial Bank                                  $303 M           3             7%                     5
 (Southlake, Trophy Club, Keller,
                                                                       3            14%                     3
 Bridgeport, Decatur, Boyd)

First Financial Bank                                  $337 M           7            22%                     2
 (Stephenville, Granbury, Glen Rose, Acton)

First Financial Bank                                  $398 M           7            26%                     1
(Weatherford, Aledo, Willow Park, Brock, Ft. Worth)

First Financial Bank                                  $200 M           1            33%                     1
(Mineral Wells)

First State Bank                                      $176 M           1            21%                     2
(Huntsville)
                                                                                                  * Data as of 03-31-11
TOTALS                                                $1,698 M         28                        ** Data as of 06-30-10


                                                          13
Recent De Novo Growth
  Cisco: Branch of Eastland – Expected to Open July 2011
  Lamesa: Office of Trust Company – April 2011
  Crowley: Branch of Cleburne – October 2010
  Odessa: Branch of Abilene – February 2010
  Fort Worth: Branch of Weatherford – February 2010
  Odessa: Office of Trust Company – April 2009
  Merkel: Branch of Sweetwater – July 2008
  Brock: Branch of Weatherford – March 2008
  Acton: Branch of Stephenville – March 2008
  Albany: Branch of Abilene – May 2007
  Fort Worth: Office of Trust Company – April 2007


                               14
Senior Management at First Financial
                                                   Years with Company   Years in Industry
      Scott Dueser
       Chairman of the Board, President &                 35                   40
       Chief Executive Officer

      J. Bruce Hildebrand, CPA
       Executive Vice President                            9                   33
       Chief Financial Officer

      Gary L. Webb
       Executive Vice President                            9                   23
       Operations

      Gary S. Gragg
       Executive Vice President                           20                   32
       Credit Administration

      Marna Yerigan
       Executive Vice President                            1                   25
       Credit Administration

      Michele Stevens
      Senior Vice President                               15                   31
      Advertising and Marketing

      Courtney Jordan
       Senior Vice President                               3                   18
       Training & Education

      Kirk Thaxton, CTFA
       President, First Financial Trust & Asset           24                   27
      Management




                                                  15
Experienced Bank CEOs & Presidents
                                                   Years with Company   Years in Industry

     Ron Butler, FFB Abilene                             18                  29

     Mike Mauldin, FFB Hereford                           8                  33

     J.V. Martin, FFB Sweetwater                         22                  41

     Kirby Andrews, FFB Sweetwater                       20                  23

     Tom O’Neil, FFB Eastland                            12                  31

     Mike Boyd, FFB San Angelo                           35                  38

     Matt Reynolds, FFB Cleburne                          6                  29

     Ron Mullins, FFB Stephenville                        5                  32

     Doyle Lee, FFB Weatherford                          15                  39

     Jay Gibbs, FFB Weatherford                           9                  37

     Mark Jones, FFB Southlake                           10                  33

     Ken Williamson, FFB Mineral Wells                    9                  39

     Robert Pate, FFB Huntsville                         14                  30

     Gaye Clements, FFB Huntsville                        9                  27

     Gary Tucker, First Technology Services              20                  36



                                              16
Asset Performance

   Growth in Total Assets                             (in millions)

                                             $3,776        $3,828


                      $3,212        $3,279
             $3,070
    $2,850




     2006     2007     2008         2009     2010            2011
                                                      *As of March 31, 2011


                               17
Deposit Growth

   Growth in FFIN Total Deposits                             (in millions)

                                                    $3,113         $3,132


                          $2,583        $2,685
              $2,546
     $2,384

                                                    $2,154          $2,163
                          $1,786        $1,849
              $1,807
     $1,699




                           $797          $836        $959            $969
     $685     $739


     2006     2007         2008          2009        2010            2011
                 Non Interest Bearing    Interest Bearing    *As of March 31, 2011


                                   18
Deposit Products



              Savings       Time
               6.6%         25.6%




                                    Demand
                                     30.9%
                   Money
                   Market
                   36.9%




                                             *As of March 31, 2011


                            19
Loan Performance
               Growth in FFIN Total Loans                              (in millions)

                                                               $1,690       $1,682
Real Estate                      $1,528    $1,566     $1,514
                        $1,373
               $1,289
Commercial
                                                                $990         $1,012
                                  $836         $855
                                                      $860
Student                 $760
                $677


Consumer

                                  $394         $391             $429
                $330    $344                          $406                    $407
Agricultural
                 $37     $31       $32          $52
                                                        $0
                $160    $165      $182         $191   $175      $191          $199
                $85      $73       $84          $77    $73       $81           $64
                2005    2006      2007         2008   2009      2010          2011
                                                                   *As of March 31, 2011


                                          20
Overview of Loan Portfolio
                               Commercial
                                 24.2%


                                            Agriculture
                                              3.8%



                                              Consumer
                                                11.8%


                Real Estate
                  60.2%




                                                    *As of March 31, 2011


                              21
Breakdown of R/E Loan Portfolio

                     Residential
                   Development &
                    Construction
                       6.4%



                                           1-4 Family
                                             35.8%
            Other R/E
             22.8%




                                              Commercial
                                            Development and
                                              Construction
                                                  3.7%
                         Commercial R/E
                            31.3%


                                                              *As of March 31, 2011


                                      22
Loan to Deposit Ratio




           2005   2006   2007        2008   2009      2010                 2011

 End of
 Period    54.5   57.6   60.0        60.6   56.4      54.3                 53.7

Average
           57.6   56.6   59.8        61.1   59.5      56.0                 54.2
Balances




                                                   *As of March 31, 2011


                                23
Variable and Fixed Rate Loans



Loan Portfolio Interest Rate Risk Analysis

 Variable
                                               Fixed Rate
   Rate
              Less than        1 to 3        3 to 5   5 to 10   10 to 15        Over 15
                 1 year        years         years     years     years            years

  36.7%           12.2         15.7%         18.9%     7.3%      6.9%              2.3%




                                                                  *As of March 31, 2011


                                              24
Sound Lending Practices




Nonperforming assets as a percentage of loans + foreclosed assets     (FFIN vs. Peers)

                 2006          2007          2008          2009     2010                 2011*

  First
Financial       0.30%         0.31%         0.80%        1.46%      1.53%              1.44%


Peer Group      0.60%         0.98%         2.62%        5.38%      5.58%           Not available




                                                                     *As of March 31, 2011


                                              25
Allowance for Loan Losses and Provision for Loan Losses

                                                                     (in thousands)
                                                                            $32,501
                                                             $31,106
                                                   $27,612

                                     $21,529
                         $17,462
             $16,201
 $14,719
                                                      $11,419
                                          $7,957                  $8,962


    $1,320      $2,061      $2,331                                                $2,127

   2005        2006        2007           2008       2009         2010           2011
                                   ALLL               Provision
                                                                       *As of March 31, 2011


                                            26
Summary of Bond Portfolio

            Treasuries
                                        Corporates
              0.95%          Agencies     2.66%
                              18.13%




            CMOs
            27.93%
                                         Muni
                                        34.79%



                          MBSs
                         15.54%


                                                 *As of March 31, 2011


                                  27
Municipal Allocation by State
                  State              Percentage
                  Texas                55.42%
                 Michigan              6.41%
                Wisconsin              5.64%
               Washington              2.64%
                  Illinois             2.63%
              Massachusetts            2.50%
               New Jersey              2.36%
                Kentucky               2.08%
                Louisiana              1.82%
                California             1.78%
                   Utah                1.60%
                Minnesota              1.60%
                                                  *As of March 31, 2011
              Other 38 states          13.52%

                                28
Growth in Trust Assets

    Total Trust Assets – Book Value                    (in millions)

                                                           $1,830
                                              $1,784
                       $1,631        $1,664

              $1,428
     $1,300




      2006     2007    2008          2009      2010         2011

                                29
Total Trust Fees

    Growth in FFTAM Fees (Full year and 1st 3 months)             (in thousands)

                                                      $10,808

                            $9,441
                                        $9,083
                $8,746
    $7,665

                                                                     thru
                                                                   March 31st



                                                                   $3,044
                               $2,369                    $2,526
       $1,847      $2,010                    $2,117




      2006        2007        2008        2009          2010          2011


                                        30
24th Consecutive Year of Increased Earnings

    FFIN Earnings (Full year and 1st 3 months)                      (in millions)

                                                         $59.7
                                                          $1.3

                              $53.1        $53.8
                  $49.5
     $46.0




                                                                          $16.3
                                  $13.2          $13.7      $13.7
        $11.5        $11.5




      2006         2007         2008           2009       2010          2011

                                          31
Strong Shareholder Earnings

    Basic Earnings Per Share         (Full year and 1st 3 months)



                                                       $1.91
                                                         $0.04

                          $1.71       $1.72
               $1.59
    $1.48




                                                                     $0.52
                             $0.42         $0.44            $0.44
       $0.37      $0.37



      2006       2007      2008           2009            2010      2011


                                     32
FFIN Outperforms Peers
    Percentage Return on Average Assets

   1.82%                           1.80%             1.72%    1.74%              1.75%
                                            1.68%                      1.72%



           1.12%                    1.15%    1.10%
                                                      0.87%
    First Financial

                      Peer Group




                                                                                  0.29%*


                                                              -0.03%    -0.18%
             2004                   2005      2006     2007     2008     2009      2010

                                                                                  *(thru Dec. 31st)


                                                        33
Strong Return on Capital

    Percentage Return on Average Equity


                                    16.15%   16.20%    15.87%
    15.09%                                                       15.27%
                                                                          13.63%    13.74%
      13.11% 13.33%                           12.61%

                                                         9.45%
     First Financial
                       Peer Group




                                                                                       1.59%*
                                                                   -1.83% -2.51%
            2004                      2005      2006      2007     2008      2009       2010
                                                                                    *(thru Dec. 31st)

                                                           34
Capital & Capital Ratios
                                                             (dollars in thousands)

                         2007      2008           2009      2010                 2011*

   Shareholders’
      Equity            335,495   368,782        415,702   441,688             456,215

As a Percent of Total
                         10.93     11.48          12.68     11.70                11.92
       Assets

      Tangible
                        270,288   304,779        352,550   369,164             383,803
       Capital

       Tier 1
                         9.23      9.68           10.69     10.28                10.03
   Leverage Ratio

     Tier 1 Risk
                         14.65     15.89          17.73     17.01                17.60
 Based Capital Ratio

     Risk Based
                         15.62     17.04          19.10     18.26                18.86
    Capital Ratio


                                                                *As of March 31, 2011


                                            35
Net Interest Margin

Quarterly Interest Margin
 5.00%

 4.75%

 4.50%

 4.25%

 4.00%

 3.75%

 3.50%

 3.25%

 3.00%
           4th     1st    '2nd    3rd      4th     1st    2nd     3rd      4th     1st    2nd     3rd      4th     1st
         Qtr. '07Qtr. '08Qtr. '08Qtr. '08Qtr. '08Qtr. '09Qtr. '09Qtr. '09Qtr. '09Qtr. '10Qtr. '10Qtr. '10Qtr. '10Qtr. '11




                                               First Financial            Peer Group



                                                         36
Working Harder and Smarter




Efficiency Ratio                                            (FFIN vs. Peers)

             2005     2006     2007         2008    2009     2010          2011

  First
Financial   52.48%   53.57%   52.83%    50.76%     50.11%   49.49%       49.07%


Peer Group 60.12%    61.29%   63.12%    68.12%     69.53%   66.79%      not available




                                       37
Total Return on Investment
   Assume you owned 1,000 shares of FFIN stock on January 1, 2010…

     Stock cost in January 2010                         $54,230

     Dividend received      ($1.36 x 1,000 shares)      $ 1,360

     Decrease in stock price during 2010             ($2,980)
                                                     $2210,720
     ($54.23 to $51.25 X 1,000 shares)

     2010 return on investment                          -2.99%

     2009 return on investment                           0.69%

     2008 return on investment                          50.20%

     2007 return on investment                          -7.05%

     2006 return on investment                          22.76%

     5 year average return                              10.50%


                                         38
Strong Stock Performance

40.00%

30.00%

20.00%

10.00%

 0.00%

-10.00%

-20.00%

-30.00%

-40.00%

-50.00%

-60.00%   Jan . ‘07   June ‘07   Dec ‘07   June ‘08    Dec ‘08   June ‘09   Dec . ‘09   June ‘10   Mar. ’11
                          FFIN       S&P 500          NASDAQ            Dow Jones


                                                      39
Challenges

    Proposed Legislation from Washington

    Keep nonperforming assets to a minimum

    Maintain net interest margin

    Lower efficiency ratio




                              40
Opportunities


   Loan Growth

   Mortgage Lending

   Trust Services

   Treasury Management

   Potential Acquisitions




                             41
www.ffin.com

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First financial 1st qtr 2011 final

  • 2. Forward Looking Statement The numbers, as of and for the three months ended March 31, 2011, contained within this presentation are unaudited as well as amounts related to the Company’s stock trading volume. Certain statements contained herein may be considered “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon the belief of the Company’s management, as well as assumptions made beyond information currently available to the Company’s management, and may be, but not necessarily are, identified by such words as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such “forward-looking statements” are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from the Company’s expectations include competition from other financial institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and integration of acquired businesses, and similar variables. Other key risks are described in the Company’s reports filed with the Securities and Exchange Commission, which may be obtained under “Investor Relations- Documents/Filings” on the Company’s web site or by writing or calling the Company at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any forward-looking statements herein because of new information, future events or otherwise.
  • 3. Who We Are $3.8 billion financial holding company headquartered in Abilene, Texas Group of 11 separately chartered banks 121 year history Growth markets include 50 mile radius of the larger cities of Texas 2
  • 4. 33
  • 5. Recognitions  KBW Honor Roll – One of Forty banks named – March 2011  SNL Financial top publicly traded community bank and sixth overall – March 2011  Ranked #2 in Texas and #7 in the United States by J.D. Power and Associates 2011 Retail Banking Customer Satisfaction Study – April 2011 4
  • 6. What Makes Us Different One Bank, Eleven Charters Concept  One Bank  Consolidation of backroom operations (lower efficiency ratio)  Agency agreements (customers may use any of our 52 locations)  Eleven Community Bank Charters  Bank Presidents run their banks  Local Boards – Movers and Shakers of the Community  Keep our banks locally focused  Make sure we meet the needs of the community  Help us make better loan decisions  Help us market the bank  Up to $2.75 million of FDIC insurance available 5
  • 7. Huntsville Acquisition  Acquired November 2010  Huntsville, Texas  37,000 Residents  Sam Houston State University – 17,000 Students  Fastest Growing University in Texas  Headquarters of the Texas Department of Criminal Justice – 5,000 employees  Strategically located on Interstate 45 – 70 miles north of Houston  $176 million in Assets*  $153 million in deposits  $91 million in loans  Approximately 1.63x book; 10.8x last twelve months earnings (tax effected)  Huntsville acquisition is very similar to our model around Dallas/Fort Worth and provides diversification  #2 Market Share in Walker County – 21% *As of March 31, 2011 6
  • 8. FFIN’s Unique Positioning in Texas Bank Key Markets BBVA Compass Rio Grande, Gulf Coast, Houston, Dallas, El Paso, Lubbock Comerica, Inc. DFW, Austin, Houston, California, Michigan, Florida, Mexico Encore Bancshares Houston, Florida Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande International Bancshares Corp. Rio Grande, Houston, San Antonio, Oklahoma Prosperity Houston, DFW, Austin Southside East Texas Sterling (announced acquisition by Comerica) Houston, San Antonio, Dallas Texas Capital DFW, Austin, San Antonio and Houston ViewPoint Financial Dallas Zion DFW and Houston 7
  • 9. 88
  • 10. Texas: Large and Growing Five most populous states:* Growth (2000 – 2009) California 37.0 million 9.1% Texas 24.8 million 18.8% New York 19.5 million 3.0% Florida 18.5 million 16.0% Illinois 12.9 million 4.0% * U.S. Census Bureau 9
  • 11. Target Markets – Population Growth Population growth (2000-2009) in FFIN expansion markets:* Texas 18.8% Bridgeport & Wise County 21.8% Fort Worth / Tarrant County 23.8% Cleburne, Midlothian & Johnson County 23.8% Weatherford, Willow Park, Aledo 29.9% Granbury & Hood County 25.2% Stephenville & Erath County 9.6% * U.S. Census Bureau 10
  • 12. Preferred Acquisition: Granbury and Glen Rose 11 11
  • 13. Core Markets: West Central Texas  Markets served benefiting from well-established, long- time customers ASSET DEPOSIT MARKET BANK LOCATIONS SIZE* MARKET SHARE** SHARE RANK** First Financial Bank $1,228 M 14 43% 1 (Abilene, Clyde, Moran, Albany, Odessa) First Financial Bank $168 M 1 45% 1 (Hereford) First Financial Bank $189 M 3 51% 1 (Eastland, Ranger, Rising Star) First Financial Bank $160 M 4 36% 1 (Sweetwater, Roby, Trent, Merkel) First Financial Bank $390 M 2 19% 2 (San Angelo) * Data as of 03-31-11 TOTALS $2,135M 24 ** Data as of 06-30-10 12
  • 14. Expansion Markets DEPOSIT MARKET MARKET SHARE BANK ASSET SIZE* LOCATIONS SHARE** RANK** First Financial Bank $284 M 6 18% 2 (Cleburne, Burleson, Alvarado, Midlothian, Crowley) First Financial Bank $303 M 3 7% 5 (Southlake, Trophy Club, Keller, 3 14% 3 Bridgeport, Decatur, Boyd) First Financial Bank $337 M 7 22% 2 (Stephenville, Granbury, Glen Rose, Acton) First Financial Bank $398 M 7 26% 1 (Weatherford, Aledo, Willow Park, Brock, Ft. Worth) First Financial Bank $200 M 1 33% 1 (Mineral Wells) First State Bank $176 M 1 21% 2 (Huntsville) * Data as of 03-31-11 TOTALS $1,698 M 28 ** Data as of 06-30-10 13
  • 15. Recent De Novo Growth  Cisco: Branch of Eastland – Expected to Open July 2011  Lamesa: Office of Trust Company – April 2011  Crowley: Branch of Cleburne – October 2010  Odessa: Branch of Abilene – February 2010  Fort Worth: Branch of Weatherford – February 2010  Odessa: Office of Trust Company – April 2009  Merkel: Branch of Sweetwater – July 2008  Brock: Branch of Weatherford – March 2008  Acton: Branch of Stephenville – March 2008  Albany: Branch of Abilene – May 2007  Fort Worth: Office of Trust Company – April 2007 14
  • 16. Senior Management at First Financial Years with Company Years in Industry Scott Dueser Chairman of the Board, President & 35 40 Chief Executive Officer J. Bruce Hildebrand, CPA Executive Vice President 9 33 Chief Financial Officer Gary L. Webb Executive Vice President 9 23 Operations Gary S. Gragg Executive Vice President 20 32 Credit Administration Marna Yerigan Executive Vice President 1 25 Credit Administration Michele Stevens Senior Vice President 15 31 Advertising and Marketing Courtney Jordan Senior Vice President 3 18 Training & Education Kirk Thaxton, CTFA President, First Financial Trust & Asset 24 27 Management 15
  • 17. Experienced Bank CEOs & Presidents Years with Company Years in Industry Ron Butler, FFB Abilene 18 29 Mike Mauldin, FFB Hereford 8 33 J.V. Martin, FFB Sweetwater 22 41 Kirby Andrews, FFB Sweetwater 20 23 Tom O’Neil, FFB Eastland 12 31 Mike Boyd, FFB San Angelo 35 38 Matt Reynolds, FFB Cleburne 6 29 Ron Mullins, FFB Stephenville 5 32 Doyle Lee, FFB Weatherford 15 39 Jay Gibbs, FFB Weatherford 9 37 Mark Jones, FFB Southlake 10 33 Ken Williamson, FFB Mineral Wells 9 39 Robert Pate, FFB Huntsville 14 30 Gaye Clements, FFB Huntsville 9 27 Gary Tucker, First Technology Services 20 36 16
  • 18. Asset Performance Growth in Total Assets (in millions) $3,776 $3,828 $3,212 $3,279 $3,070 $2,850 2006 2007 2008 2009 2010 2011 *As of March 31, 2011 17
  • 19. Deposit Growth Growth in FFIN Total Deposits (in millions) $3,113 $3,132 $2,583 $2,685 $2,546 $2,384 $2,154 $2,163 $1,786 $1,849 $1,807 $1,699 $797 $836 $959 $969 $685 $739 2006 2007 2008 2009 2010 2011 Non Interest Bearing Interest Bearing *As of March 31, 2011 18
  • 20. Deposit Products Savings Time 6.6% 25.6% Demand 30.9% Money Market 36.9% *As of March 31, 2011 19
  • 21. Loan Performance Growth in FFIN Total Loans (in millions) $1,690 $1,682 Real Estate $1,528 $1,566 $1,514 $1,373 $1,289 Commercial $990 $1,012 $836 $855 $860 Student $760 $677 Consumer $394 $391 $429 $330 $344 $406 $407 Agricultural $37 $31 $32 $52 $0 $160 $165 $182 $191 $175 $191 $199 $85 $73 $84 $77 $73 $81 $64 2005 2006 2007 2008 2009 2010 2011 *As of March 31, 2011 20
  • 22. Overview of Loan Portfolio Commercial 24.2% Agriculture 3.8% Consumer 11.8% Real Estate 60.2% *As of March 31, 2011 21
  • 23. Breakdown of R/E Loan Portfolio Residential Development & Construction 6.4% 1-4 Family 35.8% Other R/E 22.8% Commercial Development and Construction 3.7% Commercial R/E 31.3% *As of March 31, 2011 22
  • 24. Loan to Deposit Ratio 2005 2006 2007 2008 2009 2010 2011 End of Period 54.5 57.6 60.0 60.6 56.4 54.3 53.7 Average 57.6 56.6 59.8 61.1 59.5 56.0 54.2 Balances *As of March 31, 2011 23
  • 25. Variable and Fixed Rate Loans Loan Portfolio Interest Rate Risk Analysis Variable Fixed Rate Rate Less than 1 to 3 3 to 5 5 to 10 10 to 15 Over 15 1 year years years years years years 36.7% 12.2 15.7% 18.9% 7.3% 6.9% 2.3% *As of March 31, 2011 24
  • 26. Sound Lending Practices Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers) 2006 2007 2008 2009 2010 2011* First Financial 0.30% 0.31% 0.80% 1.46% 1.53% 1.44% Peer Group 0.60% 0.98% 2.62% 5.38% 5.58% Not available *As of March 31, 2011 25
  • 27. Allowance for Loan Losses and Provision for Loan Losses (in thousands) $32,501 $31,106 $27,612 $21,529 $17,462 $16,201 $14,719 $11,419 $7,957 $8,962 $1,320 $2,061 $2,331 $2,127 2005 2006 2007 2008 2009 2010 2011 ALLL Provision *As of March 31, 2011 26
  • 28. Summary of Bond Portfolio Treasuries Corporates 0.95% Agencies 2.66% 18.13% CMOs 27.93% Muni 34.79% MBSs 15.54% *As of March 31, 2011 27
  • 29. Municipal Allocation by State State Percentage Texas 55.42% Michigan 6.41% Wisconsin 5.64% Washington 2.64% Illinois 2.63% Massachusetts 2.50% New Jersey 2.36% Kentucky 2.08% Louisiana 1.82% California 1.78% Utah 1.60% Minnesota 1.60% *As of March 31, 2011 Other 38 states 13.52% 28
  • 30. Growth in Trust Assets Total Trust Assets – Book Value (in millions) $1,830 $1,784 $1,631 $1,664 $1,428 $1,300 2006 2007 2008 2009 2010 2011 29
  • 31. Total Trust Fees Growth in FFTAM Fees (Full year and 1st 3 months) (in thousands) $10,808 $9,441 $9,083 $8,746 $7,665 thru March 31st $3,044 $2,369 $2,526 $1,847 $2,010 $2,117 2006 2007 2008 2009 2010 2011 30
  • 32. 24th Consecutive Year of Increased Earnings FFIN Earnings (Full year and 1st 3 months) (in millions) $59.7 $1.3 $53.1 $53.8 $49.5 $46.0 $16.3 $13.2 $13.7 $13.7 $11.5 $11.5 2006 2007 2008 2009 2010 2011 31
  • 33. Strong Shareholder Earnings Basic Earnings Per Share (Full year and 1st 3 months) $1.91 $0.04 $1.71 $1.72 $1.59 $1.48 $0.52 $0.42 $0.44 $0.44 $0.37 $0.37 2006 2007 2008 2009 2010 2011 32
  • 34. FFIN Outperforms Peers Percentage Return on Average Assets 1.82% 1.80% 1.72% 1.74% 1.75% 1.68% 1.72% 1.12% 1.15% 1.10% 0.87% First Financial Peer Group 0.29%* -0.03% -0.18% 2004 2005 2006 2007 2008 2009 2010 *(thru Dec. 31st) 33
  • 35. Strong Return on Capital Percentage Return on Average Equity 16.15% 16.20% 15.87% 15.09% 15.27% 13.63% 13.74% 13.11% 13.33% 12.61% 9.45% First Financial Peer Group 1.59%* -1.83% -2.51% 2004 2005 2006 2007 2008 2009 2010 *(thru Dec. 31st) 34
  • 36. Capital & Capital Ratios (dollars in thousands) 2007 2008 2009 2010 2011* Shareholders’ Equity 335,495 368,782 415,702 441,688 456,215 As a Percent of Total 10.93 11.48 12.68 11.70 11.92 Assets Tangible 270,288 304,779 352,550 369,164 383,803 Capital Tier 1 9.23 9.68 10.69 10.28 10.03 Leverage Ratio Tier 1 Risk 14.65 15.89 17.73 17.01 17.60 Based Capital Ratio Risk Based 15.62 17.04 19.10 18.26 18.86 Capital Ratio *As of March 31, 2011 35
  • 37. Net Interest Margin Quarterly Interest Margin 5.00% 4.75% 4.50% 4.25% 4.00% 3.75% 3.50% 3.25% 3.00% 4th 1st '2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st Qtr. '07Qtr. '08Qtr. '08Qtr. '08Qtr. '08Qtr. '09Qtr. '09Qtr. '09Qtr. '09Qtr. '10Qtr. '10Qtr. '10Qtr. '10Qtr. '11 First Financial Peer Group 36
  • 38. Working Harder and Smarter Efficiency Ratio (FFIN vs. Peers) 2005 2006 2007 2008 2009 2010 2011 First Financial 52.48% 53.57% 52.83% 50.76% 50.11% 49.49% 49.07% Peer Group 60.12% 61.29% 63.12% 68.12% 69.53% 66.79% not available 37
  • 39. Total Return on Investment Assume you owned 1,000 shares of FFIN stock on January 1, 2010… Stock cost in January 2010 $54,230 Dividend received ($1.36 x 1,000 shares) $ 1,360 Decrease in stock price during 2010 ($2,980) $2210,720 ($54.23 to $51.25 X 1,000 shares) 2010 return on investment -2.99% 2009 return on investment 0.69% 2008 return on investment 50.20% 2007 return on investment -7.05% 2006 return on investment 22.76% 5 year average return 10.50% 38
  • 40. Strong Stock Performance 40.00% 30.00% 20.00% 10.00% 0.00% -10.00% -20.00% -30.00% -40.00% -50.00% -60.00% Jan . ‘07 June ‘07 Dec ‘07 June ‘08 Dec ‘08 June ‘09 Dec . ‘09 June ‘10 Mar. ’11 FFIN S&P 500 NASDAQ Dow Jones 39
  • 41. Challenges  Proposed Legislation from Washington  Keep nonperforming assets to a minimum  Maintain net interest margin  Lower efficiency ratio 40
  • 42. Opportunities  Loan Growth  Mortgage Lending  Trust Services  Treasury Management  Potential Acquisitions 41