2. 1
Forward Looking Statement
The numbers, as of and for the three-months and year ended December 31, 2018, contained within
this presentation are unaudited. Certain statements contained herein may be considered “forward-
looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These
statements are based upon the belief of the Company’s management, as well as assumptions made
beyond information currently available to the Company’s management and, may be, but not
necessarily are identified by such words as “expect”, “plan”, “anticipate”, “target”, “forecast” and
“goal”. Because such “forward-looking statements” are subject to risks and uncertainties, actual
results may differ materially from those expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially from the Company’s expectations include
competition from other financial institutions and financial holding companies; the effects of and
changes in trade, monetary and fiscal policies and laws, including interest rate policies of the Federal
Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves;
inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing
and savings habits; and acquisitions and integration of acquired businesses, and similar variables.
Other key risks are described in the Company’s reports filed with the Securities and Exchange
Commission, which may be obtained under “Investor Relations-Documents/Filings” on the Company’s
web site or by writing or calling the Company at 325.627.7155. The Company does not undertake any
obligation to update publicly or revise any forward-looking statements herein because of new
information, future events or otherwise.
3. 22
Who We Are
$7.7 billion financial holding company
headquartered in Abilene, Texas
Group of 11 separate regions
128 year history
Growth markets include 50 mile radius of
Dallas, Fort Worth, and Houston
5. Recognitions – Financial Exploitation Prevention Program
Philadelphia Federal Reserve Presentation – December 2017
Texas Bankers Association Cornerstone Award for Day of
Service – May 2017
Texas Bankers Association 2016 Leaders in Financial Education
Award – May 2016
House Investments and Financial Services Committee – March 2016
Texas Senate Committee on Business and Commerce – Jan. 2016
AARP Roundtable Discussion – November 2015
ABA Foundation Community Commitment Award – November 2015
White House Conference on Aging – July 2015
4
6. 55
Other Recognitions
KBW Honor Roll – One of sixteen banks named – April 2018
Raymond James Community Bankers Cup #2, One of 28 banks
named– March 2018
7. 66
What Makes Us Different
One Bank, Eleven Regions Concept
One Bank
Consolidation of backroom operations, technology, and
compliance (lower efficiency ratio)
Eleven Regions
Regional Presidents run their regions
Local Boards – Movers and Shakers of the Community
Keep our regions locally focused
Make sure we meet the needs of the community
Help us make better loan decisions
Help us market the region
8. 77
FFIN’s Unique Positioning in Texas
Bank Key Markets
Allegiance Houston
CBTX Beaumont, Houston
Comerica DFW, Austin, Houston, California, Michigan, Florida, Mexico
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
Guaranty Dallas, East Texas, Bryan
Independent North and Central Texas
International Bancshares Rio Grande, Houston, San Antonio, Oklahoma
Legacy Texas Dallas
Origin Bancorp Dallas, Louisiana
Prosperity Houston, DFW, Austin, West Texas, South Central Texas, and Oklahoma
Southside East Texas, Fort Worth
Spirit of Texas Houston, DFW, College Station, Central Texas
Texas Capital DFW, Austin, San Antonio, and Houston
Triumph Dallas
Veritex Dallas, Houston, Austin
9. 8
Consummated January 1, 2018
4 Branches in Kingwood, El Campo, Fulshear, Palacios
$390.2 million in Assets as of December 31, 2017
$345.9 million in deposits
$271.5 million in loans
1.23% Return on Assets in 2016
$59.4 million purchase price represents 13.78x last twelve months earnings
Commercial Bankshares, Inc. paid a special dividend totaling $22.3 million prior
to closing of transaction
Kingwood acquisition is consistent with our acquisition model of high growth
areas, strong management and excellent earnings opportunity
Provides diversification and fits well into our footprint
Management and Board share same values to outstanding customer service
Performance through 12-31-18 exceeding expectations
Commercial State Bank - Kingwood Acquisition
8
11. 1010
Texas: Large and Growing
Five most populous states:* Growth
(2007 – 2017)
California 39.5 million 8.5%
Texas 28.8 million 20.5%
Florida 20.9 million 15.8%
New York 19.8 million 2.5%
Illinois 12.1 million -5.7%
* U.S. Census Bureau
12. 1111
Target Markets – Population Growth
Population growth (2007-2017) in FFIN expansion markets:*
Texas 20.5%
Bridgeport & Wise County 20.4%
Fort Worth & Tarrant County 19.1%
Cleburne & Johnson County 13.4%
Weatherford, Willow Park, Aledo & Parker County 33.1%
Granbury & Hood County 15.9%
Stephenville & Erath County 14.8%
Conroe & Montgomery County 41.7%
* U.S. Census Bureau
13. 1212
Core Markets: West Central Texas
Markets served benefiting from well-established,
long- time customers
REGION
ASSET
SIZE*
LOCATIONS
DEPOSIT
MARKET SHARE**
MARKET
SHARE RANK**
First Financial Bank
(Abilene, Clyde, Moran, Albany, Odessa
Eastland, Ranger, Rising Star, Cisco,
Sweetwater, Roby, Trent, Merkel)
$2,546M 23 49% 1
First Financial Bank
(Hereford)
$204M 1 44% 1
First Financial Bank
(San Angelo)
$747M 2 26% 1
TOTALS $3,497M 26
* Data as of 12-31-18
** Data as of 6-30-18
14. 1313
Expansion Markets – Dallas / Fort Worth Area
REGION ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank
(Cleburne, Burleson, Alvarado)
(Midlothian, Waxahachie)
$553M 4
2
22%
7%
2
4
First Financial Bank
(Southlake, Trophy Club, Keller, Grapevine)
(Bridgeport, Decatur, Boyd)
$505M 4
3
4%
20%
5
2
First Financial Bank
(Stephenville, Mineral Wells, Granbury, Glen Rose, Acton)
$844M 7 27% 1
First Financial Bank
(Weatherford, Aledo, Willow Park, Brock)
$561M 6 22% 1
First Financial Bank
(Fort Worth)
$148M 1 0.44% 23
TOTALS $2,611M 27
* Data as of 12-31-18
** Data as of 6-30-18
15. 1414
Expansion Markets – Houston Area
REGION ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank
(Orange, Mauriceville, Vidor)
(Newton, Port Arthur, Beaumont)
$584M 3
3
40%
4%
1
7
First Financial Bank
(Conroe, Magnolia, Cut and Shoot, Montgomery, Huntsville,
Willis, Tomball, New Waverly, Spring)
(Market Share for Huntsville, Conroe, Magnolia, Cut and
Shoot, Montgomery and Willis Only)
$659M 10 10% 4
First Financial Bank
Kingwood – Montgomery County
El Campo – Wharton County
Fulshear – Fort Bend County
Palacios – Matagorda County
$365M 4
4%
9%
0.20%
11%
7
4
29
3
$1,608M 20 * Data as of 12-31-18
** Data as of 6-30-18
16. 1515
Recent De Novo Growth
Grand Parkway (Spring): Branch of Conroe – Opened January 2019
New Waverly: Branch of Huntsville – August 2014 (New Building – Opened December 2018)
Beaumont: Branch of Orange – August 2014
Weatherford: I-20 Branch – June 2013
Waxahachie: Branch of Cleburne – December 2012
Abilene: Antilley Road Branch – September 2012
Grapevine: Branch of Southlake – March 2012
Cisco: Branch of Eastland – September 2011 (New Building – Opened August 2016)
Lamesa: Office of Trust Company – April 2011
Odessa: Branch of Abilene – February 2010 (New Building – Opened September 2016)
Fort Worth: Branch of Weatherford – February 2010
Odessa: Office of Trust Company – April 2009
Merkel: Branch of Sweetwater – July 2008
Brock: Branch of Weatherford – March 2008
Acton: Branch of Stephenville – March 2008
Albany: Branch of Abilene – May 2007
Fort Worth: Office of Trust Company – April 2007 (New Building – Opened May 2016)
17. 16
Years with Company Years in Industry
Scott Dueser
Chairman of the Board, President &
Chief Executive Officer
43 48
Ron Butler
Executive Vice President
Chief Administrative Officer
26 37
Tim Collard
Executive Vice President
Lending
27 38
Troy Fore
President
First Financial Mortgage
4 38
Gary S. Gragg
Executive Vice President
Chief Lending Officer
28 40
J. Bruce Hildebrand, CPA
Executive Vice President
Chief Financial Officer
16 40
Monica Houston
Executive Vice President
Retail Banking & Training
23 23
Executive Management at First Financial
16
18. 17
Years with Company Years in Industry
Luke Longhofer
Executive Vice President
Chief Credit Officer
8 16
Randy Roewe
Executive Vice President
Chief Risk Officer
4 29
John Ruzica
Executive Vice President
Chief Technology Officer
- 39
Michele Stevens
Executive Vice President
Advertising and Marketing
20 35
Kirk Thaxton, CTFA
President
First Financial Trust & Asset Management
32 36
Marna Yerigan
Executive Vice President
Lending
8 38
Executive Management at First Financial
17
19. 18
Years with Company Years in Industry
Brandon Harris
Senior Vice President
Appraisal Services
4 17
Larry Kentz
Senior Vice President & Compliance Officer
Compliance
4 37
J. Kyle McVey, CPA
Senior Vice President
Chief Accounting Officer
8 10
Senior Management at First Financial
18
20. Experienced Regional CEOs & Presidents
Years with Company Years in Industry
Marelyn Shedd, Abilene 28 35
David Bailey, Eastland 15 15
Joseph Crouch, Sweetwater 1 22
Mike Mauldin, Hereford 16 41
Chris Evatt, San Angelo 18 18
Austin Elsner, Cleburne 1 18
Trent Swearengin, Stephenville 19 21
Justin Hooper, Weatherford 14 25
Mark Jones, Southlake 18 41
Stephen Lee, Southeast Texas 6 30
Sam Baker, Conroe 3 42
Martin Noto, Fort Worth 4 35
Johnny Brooks, Kingwood 1 36
19
28. 2727
Oil & Gas Portfolio Analysis
Oil & Gas Supplemental Information (dollars in thousands)
December 31, 2017 December 31, 2018
Oil & Gas Loans 60,164 113,536
% of Total Loans 1.72% 2.86%
Classified Oil & Gas Loans 20,346 3,894
Non Accrual Oil & Gas Loans 1,414 1,048
Quarter Ended Net Charge-offs 50 -
ALLL of % of Oil & Gas 7.90% 3.23%
29. 2828
2013 2014 2015 2016 2017 2018*
End of
Period 65.0 61.8 64.6 61.8 58.7 64.2
Average
Balances
64.3 64.1 63.0 64.9 61.0 62.0
Loan to Deposit Ratio
30. 2929
2013 2014 2015 2016 2017 2018
First
Financial 1.16% 0.74% 0.90% 0.86% 0.57% 0.75%
Peer Group 2.71% 1.92% 1.32% 1.05% 0.86% 0.84%**
Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
**As of Sept. 30, 2018
31. 3030
Less than 1
year
1 to 2 years 3 to 5 years 6 to 10 years
Over 10
years
41.48% 15.66% 30.47% 9.49% 2.90%
Loan Repricing
Loan Portfolio Interest Rate Risk Analysis
42. 4141
2014 2015 2016 2017 2018
Shareholders’
Equity 681,537 804,986 837,885 922,768 1,053,295
As a Percent of Total
Assets
11.65 12.08 12.30 12.72 13.62
Tangible
Capital
584,178 660,537 694,282 781,625 878,612
Tier 1
Leverage Ratio
9.89 9.96 10.71 11.09 11.85
Common Equity
Tier 1 Capital Ratio
16.05 15.90 17.30 18.66 19.47
Tier 1 Capital Ratio 16.05 15.90 17.30 18.66 19.47
Total
Capital Ratio
17.16 16.97 18.45 19.85 20.61
Capital & Capital Ratios
(dollars in thousands)
44. 4343
2013 2014 2015 2016 2017 2018
First
Financial 50.20% 49.24% 47.61% 49.22% 49.26% 49.72%
Peer Group 67.87% 66.94% 63.92% 62.83% 61.01% 60.36%**
Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
**For the 9 months
ended Sept. 30, 2018
45. 4444
Stock cost in January 2018 $45,050
Dividend declared ($0.82 x 1,000 shares) $ 820
Increase in stock price during 2018
($45.05 to $57.69 X 1,000 shares)
12,640
2018 return on investment 28.06%
2017 return on investment 1.33%
2016 return on investment 52.14%
2015 return on investment 3.05%
2014 return on investment -7.96%
5 year compound average return 12.36%
Total Return on Investment
13.09%
Assume you owned 1,000 shares of FFIN stock on January 1, 2018…
48. Improvements for 2019
Improve our interest rate margin
Grow loans and deposits
Grow mortgage and trust
Increase our fee income
Control expenses
Continue to improve credit quality
Make another acquisition
48