Tim Greenhalgh's presentation as part of a panel at BCSC 2014. The panel explored the evolution of technology, what it means for the retail property sector and what’s around the corner in terms of new technology development. The panel was chaired by Sean Curtis, Land Securities and also included Saurabh Sethi, GSMA and Patrick Gallagher, CitySprint.

1. UNSTOPPABLE…
THE TECH REVOLUTION IS HERE
Tim Greenhalgh - Chairman & CCO FITCH

2. KNOWN
UNKNOWNS

3. SCALE
ADVANTAGE NOT THE
IT WAS

4. FORMAT
ROLL OUT TO DRIVE LFL
DEAD

5. NO LONGER
KILLER
CATEGORY KILLER FORMATS

6. +

7. SIMPLE
SPLINTERED
SEAMLESS
Linear and Location based

8. 1991 - The Internet is born
Tim Berners Lee has enabled
computer users to see documents
and pictures made available by
others in Cyberspace
One scientist said…
“This could be huge…
…the idea of strangers
sharing ideas instantly
is mind boggling”

9. Created by Jeff Bezos
Created by Pierre Omidyar
Launched in 1995

11. Smart Devices & Mobile Commerce
…by 2015 the number of mobile connected
devices will exceed the world’s population
Smartphones will reach 66 percent of
mobile data traffic by 2018.
Tablets will exceed 15 percent of global
mobile data traffic by 2016.
Cisco Forecast

12. SIMPLE
SPLINTERED
SEAMLESS
Fractured and Formidable

13. EVERYTHING
IN OUR
SOLD IN THE WORLD IS
POCKETS

14. MEANS WHAT THIS
RETAIL FOR
?

15. PHYSICAL
DIFFERENT STORES WILL HAVE
ROLE BUT SEAMLESS &
INTERCONNECTED

16. SIMPLE
SPLINTERED
SEAMLESS

17. Connecting Seamless Brands to People
5

18. Connecting Seamless Brands to People
…align to Universal Mind States
5

19. Connecting Seamless Brands to People
…align to Universal Mind States
Dreaming
No specific
purchase intent
Exploring
Purchase intent
in the category
Locating
Specific product
or service
Experiencing
Post-purchase
using product or service

20. MINDSTATES
DREAMING
BE INSPIRED
LEARNING
HAVING FUN
I WANT TO
GET FITTER

21. MINDSTATES
EXPLORING
BROWSE EASILY
MORE INFORMATION
NARROW CHOICES
I WANT A PAIR
OF TRAINERS
FOR RUNNING

22. MINDSTATES
LOCATING
EASY TO FIND
USEFUL REMINDERS
REASSURANCE
I WANT A PAIR
OF NIKE FLYKNIT
BLUE SIZE 8

23. MINDSTATES
EXPERIENCING
CARE AND ADVICE
ACTIVE COMMUNITY
GETTING MOST OUT OF PURCHASE
I WANT TO GET
THE MOST OUT
OF MY RUNNING

24. FROM
WHAT I CAN BUY
FROM YOU
TO WHAT I CAN ACHIEVE
WITH YOU

25. USERS
THINK
CUSTOMERS
AS WELL AS

26. Connecting Seamless Brands to People
…create Unique Experience Signature
5

27. Connecting Seamless Brands to People
…create Unique Experience Signature
OMNI
CHANNELS EXPECTATIONS

28. Connecting Seamless Brands to People
…create Unique Experience Signature
P
H
D
Immediate
Immersive
Tactile
Empathetic
Approachable
Kind
Infinite
Interactive
Storytelling

29. Connecting Seamless Brands to People
…create Unique Experience Signature
P
H
D
Immediate
Immersive
Tactile
Empathetic
Approachable
Kind
Infinite
Interactive
Storytelling
IF YOU NEVER HAD A
HUMAN INTERACTION
AT RETAIL
WHAT WOULD BE
MISSING?

30. Connecting Seamless Brands to People
…create Unique Experience Signature
P
H
D
Immediate
Immersive
Tactile
Empathetic
Approachable
Kind
Infinite
Interactive
Storytelling
WE CREATE
HUMAN RITUALS
EMPOWERED
PHYSICALLY
&
DIGITALLY

33. FROM
DO IT YOURSELF
DO IT FOR ME
DO IT WITH ME

35. Experience Signatures™ | Vivid Homes
Save and share ideas to online moodboard and forum

36. Experience Signatures™ | Vivid Homes
VIVID Coaches

37. Experience Signatures™ | Vivid Homes
Get started

38. Experience Signatures™ | Vivid Homes
Get started

39. Experience Signatures™ | Vivid Homes
Collect ideas with an interactive card

40. Experience Signatures™ | Vivid Homes
See your ideas with a cost estimate

41. Experience Signatures™ | Vivid Homes
Build your home layer by layer

42. Experience Signatures™ | Vivid Homes
Try it on for size with a VIVID Coach

43. Experience Signatures™ | Vivid Homes
Invite friends and family to Premiere your home
When the plan is complete customers are given VIVID gold tickets
to invite friends and family to ‘Premiere their home’ at an exclusive
VIP screening. Here the customers get to experience their future
home in an immersive projection ‘cube’ before it’s built.

44. Experience Signatures™ | Vivid Homes
Premiere your home in 4D before its built
Experience new homes in 4D
before they are built
Seeing is believing "
– maximise sales conversion for the complete scheme

45. Experience Signatures™ | Vivid Homes
Track builders progress with the Pocket Coach APP

46. Seamless Retail™ | Experience Signatures
How to use your new home with Home passport

47. Seamless Retail™ | Experience Signatures
Save and manage with the VIVID project

48. DREAMING
EXPLORING
LOCATING
EXPERIENCING
P
H
D

49. KNOWN
UNKNOWNS

50. INVISIBLE
FREE
COMPUTER POWER
AND
Moore’s Law

51. 1950‘s - IBM 16mb 2014 - Intel Edison Computer

52. SMARTER
FEWER BUT
STORES
CONNECTED

53. BEYOND
GO
FORMATS

54. OMNI
CHANNEL
PURE PLAY WILL TRUMP

55. OMNI CHANNEL
POOR
PROPOSITION
CAN’T
OUT OF

56. UNSTOPPABLE
THE TECH
REVOLUTION
IS HERE

57. HUMAN RITUALS
EMPOWERED
PHYSICALLY
&
DIGITALLY