1. Working with MIG
• Our robust technology has been used by major broadcasters and media clients for over 7 years
• Voting, Polling and Real-time Interactivity through second screen solutions
• Facilitate 10,000+ interactions per second as standard across our platforms
• Incremental revenue generating services integrated with TV productions
• Platform and services have been audited by Deloitte and other compliance bodies
• High capacity throughput for interactions, voting and transactions on a global scale
• Partner of choice for BBC, ITV, Channel 5, SKY, MTV, Endemol, Fremantle and more:
1 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

2. Track Record
• RTL, NL, The Voice of Holland, Facebook Voting
• BSKYB, UK, Got To Dance Series II, iPhone Voting & Polling
• Channel 5, UK, Big Brother, Facebook Voting
• Telecinco, Spain, Acorralados (Cornered), Facebook Voting
• BBC, UK, Strictly Come Dancing, Mobile internet Voting
• Seven (Fremantle), Australia, The X Factor, iPhone Voting
• BSKYB, UK, Got To Dance Series III, iPhone Voting
• ITV, UK, Dancing on Ice, Mobile Internet Voting
2 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

3. The Voice of Holland
The Challenge
• Facebook Voting – 1st FB voting app in NL
• Aggregation to traditional formats (IVR, SMS)
• Pricing – FB credits vs. Votes
• Compliance – Atomic transactions
• Peaks – TV audiences
3 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

4. Extending the Conversation
4 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

5. UX
• Simple Vote Screen
• Standard permissions
• No additional sign-on required
• Real-time vote wallet
• Buy votes with FB credits in bundles
5 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

6. Scope
What we did do
• Create an independent high performance
interaction PLATFORM
• Built the FB app
• Use FB credits
• Co-branding (Vodafone)
What we didn’t do
• Social dialogue moderation
• Data harvesting for targeted CRM
6 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

7. MIG mVoy Engage
What mVoy Engage does
• Registration, data storage
• Vote purchase
– FB credits
– iTunes
– PSMS
• Voting
– Candidate details, properties
– Vote windows
– Counting & aggregation
• Client Accounting
• Refunds, Customer Care, Reporting,…
10000 votes/s
7 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

8. MIG Technologies
• Erlang
• RIAK & leveldb
• Redis
• Ubuntu
8 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

9. Review
What worked well
• Platform performance
• Speed of user experience
• Integration with FB/RTL
• High repeat vote per user
What could be better
• Promotion on air
• Cross-chat
• Richer content
9 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

10. Future
mVoy Engage V2.0 release on 2 April
• Turbo voting
• Dedicated Reporting and Admin GUI for clients
• FB credits in € and £
App-side
• OpenGraph actions - ‘vote’, Timeline aggregations
• Canned content
• Video streaming / Pay to view
10 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam

11. Thank You
Questions?
If you’d like to work with or for MIG please contact the MIG Team:
Marcus Kern Lars Breukers
+44 7932 661 527 +31 631 649 935
Marcus@migcan.com Lars.Breukers@migcan.com
http://www.facebook.com/kernelx http://www.facebook.com/breukers
11 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam