14. You run a big business … so why
would we trust you to save us?
26
32
36
34
38
40
40
47
47
45
49
48
52
69
59
62
55
57
57
57
50
Armed Forces
NGO's
Education System
UUNN
Religious Institutions
Police
Health System
Government
Press/Media
Trade Unions/Labour
Legal Systems
Global Companies
Large National Companies
Parliament/Congress
49
47
47
39
42
51 38
+43
+27
+26
+21
+19
+17
+17
+3
+2
+2
-2
-9
-10
-13
Little/no
trust A lot/some trust
100 0 100 Net
Ratings *
*% trust minus % distrust = net rating
Source: World Economic Forum research Jan 2003
Many elements
Environment Transparency Economic contribution Stakeholder engagement Ethics Philanthropy Workplace health & safety Cleaner Production Social justice Diversity Product stewardship Corporate governance Community involvement Human rights