A look at the trend toward health & wellbeing in Australia and how it influences event goers. Featuring expert advice from two local event marketing professionals from Wanderlust and The Wellness Festival. For the full article and links to the Q&A's featured, please see www.eventbrite.com.au/blog

1. Event Health & Wellbeing Checklist
7 tips for incorporating health & wellbeing trends into your events

2. EVENTBRITE AUSTRALIA 2016 2
Wanderlust
Brand Manager - Australia & New Zealand
Jacque Halstead
Read our Q&A with Jacque here
The Wellness Festival
Director & Founder
Lauren Pell
Read our Q&A with Lauren here
We looked at the health and wellbeing trend in Australia,
with advice from Eventbrite and two local event experts:

3. 3Source: 2015 Eventbrite Live Experiences Impact Survey
The 2015 Eventbrite Live Experiences
Impact Survey indicates that the busier
our lives, the more we look for outlets.
Our hectic lifestyles are a key driver of
Australia’s growing appetite to shun
material goods in favour of live
experiences.
51% also want to achieve
greater wellbeing
48% will attend more events to
achieve a better balance
between work and fun

4. Source: 2015 Eventbrite Live Experiences Impact Survey 4
The trend toward health and
wellbeing activities will
continue to be a rising trend
this year and beyond.
Australians are planning to
attend more events in the
next 12 months than ever
before, with 37% wanting
to get more involved in
health and wellbeing
activities, such as
meditation, yoga, and
health expos.

5. EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au
Tip 1: Find the right fit for your audience and event
Look at wellness trends that influence your demographic,and consider how
these could be incorporated into your event.
Digital platforms like Instagram and Pinterest can provide great insight into
where your audience seeks inspiration from.
Look for popular trends,hashtags and personalities to see what kind of
speakers,activities,or food you could incorporate into your event.
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6. EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au
Tip 2: Collaborate with the right partners and participants
If you want to improve the health and wellbeing of your attendees,finding
partners,speakers,and vendors that support your vision is crucial.
Event partners and participants that attract the audience you want to
promote to will improve your marketing strategy,particularly when it
comes to social media.
By securing high calibre speakers that support strong health and wellbeing
messages,TheWellness Festival was able to use Instagram to cross
promote their event to an audience of over 1,000,000 followers with an
interest in their event program.
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7. EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au
Tip 3: Choose your venue carefully
Many venues are contracted to in-house catering,which could foil your
attempts at creating healthy food options for attendees at your event.
Check carefully what agreements are in place, ask about catering options,
and if you can’t find what you’re looking for consider hiring a ‘blank canvas’
venue.
Lauren Pell explains “ForThe Wellness Festival,we decided to book a
warehouse and build from the ground up so we could have total control
over the food options. It’s definitely a more costly option, but worth it to
build a truly bespoke event.”
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8. EVENTBRITE CONFIDENTIAL & PROPRIETARY
Tip 4: Be authentic
Mindfulness is all about careful
consideration,and it can’t be
faked.
Jacque Halstead advises “anyone
looking to partner with an event
should use it as an opportunity to
tell a real story and form a
relationship with your consumers.
Let them know what contribution
you’re making.Your investment
and effort will be void if this is
done in a fake or ‘plastic’ way,
people will see right through it.”
8EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au

9. EVENTBRITE CONFIDENTIAL & PROPRIETARY
Tip 5: Create lasting
memories and connections
48% of millennials believe that
some of their best memories
come from an event or live
experience and agree that
attending events with family and
friends deepens their personal
relationships.
Wanderlust have boosted their
ticket sales by including team
registration for their 2016
Wanderlust 108 Mindful Triathlon
events. By allowing team
registrations, attendees are
encouraged to rally friends and
family to experience the event
together.
9Source: 2015 Eventbrite Live Experiences Impact Survey

10. EVENTBRITE CONFIDENTIAL & PROPRIETARY
Tip 6: Look at activities that can work in breaks
Most events hold networking drinks and breaks,which can be a perfect
time to shake things up with some healthy alternatives.
Ideas & Inspiration
• Healthy breakfast and lunch options
• Lunch time or post-event work out classes
• Yoga or meditation break outs
• Neck massages and chill out zones
• Smoothie bar
• Tea infused cocktails and mocktails for non-drinkers
• Encourage vendors to offer healthy choices or activities
10EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au

11. EVENTBRITE CONFIDENTIAL & PROPRIETARY
Tip 7: Being mindful doesn’t
always have to be virtuous
Having options for non-drinkers
can help make your event feel
more inclusive, but it doesn’t
mean you need to ditch the
booze altogether.Providing more
options gives attendees the
control to choose what suits
their lifestyle.
Being mindful also doesn’t have to
mean being virtuous all the time.
Wanderlust incorporates alcohol
and different food options into
their events,but partner with
local vendors that use sustainable
practices and organic produce.
11EVENTBRITE AUSTRALIA 2016 www.eventbrite.com.au

12. EVENTBRITE AUSTRALIA 2016 12
Event Health &
Wellbeing Checklist:
q Research wellbeing trends that are right for
your audience
q Look to partners and vendors for support
q Check venue catering agreements and
options
q Be authentic in your approach to health and
wellbeing
q Look for opportunities to create
connections between participants
q Consider small activities that can work in
breaks
q Look at overall wellbeing,not just food and
fitness
q Allow attendees to make conscious choices

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