Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

•Download as PPTX, PDF•

53 likes•10,420 views

Dare to think big. In this workshop, Scott Cullather, global managing partner at inVNT will inspire you to create impactful event experiences that will resonate far beyond the life of the event. Hear the story behind #PepCity and how inVNT transformed a high-profile public space into a high-impact brand environment. Learn how to create a clear and consistent message with your events, and how to use branding and marketing to provide value to sponsors, attendees and partners.

Marketing Education

#ElevateDCSCOTT CULLATHER // @scullather

to help brands and organizations create
remarkable moments that challenge
convention, challenge mindsets, challenge
competitors, and challenge the market.
#ElevateDCSCOTT CULLATHER // @scullather

6
2008
our start #ElevateDCSCOTT CULLATHER // @scullather

experienced
#ElevateDCSCOTT CULLATHER // @scullather
60countriesin6continents

#ElevateDCSCOTT CULLATHER // @scullather
PLACEHOLDER:
SIZZLE

#ElevateDCSCOTT CULLATHER // @scullather
design+produce
moments

cut
#ElevateDCSCOTT CULLATHER // @scullather

attention#ElevateDCSCOTT CULLATHER // @scullather

indifference
#ElevateDCSCOTT CULLATHER // @scullather

leave a
#ElevateDCSCOTT CULLATHER // @scullather

chord#ElevateDCSCOTT CULLATHER // @scullather

ofyourevent
#ElevateDCSCOTT CULLATHER // @scullather

$350 million
+400 thousand events….in US alone
#ElevateDCSCOTT CULLATHER // @scullather
+brands

something
change
#ElevateDCSCOTT CULLATHER // @scullather

challenge
expectations
status-quo
norms
beliefs
habits
allegiances
#ElevateDCSCOTT CULLATHER // @scullather

challenge competitors
the market
#ElevateDCSCOTT CULLATHER // @scullather

#ElevateDCSCOTT CULLATHER // @scullather
PLACEHOLDER:
Miele SIZZLE REAL
VIDEO

#ElevateDCSCOTT CULLATHER // @scullather
principle
adopta
challenger
mindset

principle
no one is
listeningand
noone cares
#ElevateDCSCOTT CULLATHER // @scullather

peopleare
#ElevateDCSCOTT CULLATHER // @scullather

stufftodo
theyhave
#ElevateDCSCOTT CULLATHER // @scullather

payingattention
theyaren’t
#ElevateDCSCOTT CULLATHER // @scullather

bored
theyare
#ElevateDCSCOTT CULLATHER // @scullather

they’veseenitall
#ElevateDCSCOTT CULLATHER // @scullather

they’veshowup
theyhaveto
#ElevateDCSCOTT CULLATHER // @scullather

becauseit’sjusta
#ElevateDCSCOTT CULLATHER // @scullather

nooneis
&noone
#ElevateDCSCOTT CULLATHER // @scullather

love#ElevateDCSCOTT CULLATHER // @scullather

Miele teaser invite
VIDEO
#ElevateDCSCOTT CULLATHER // @scullather

#ElevateDCSCOTT CULLATHER // @scullather
principle
setKPI’s&measurementsuccess
Performancevsobjectives
Messagingimpact
Attendeeexperience
Mediaimpressions
Socialrelevance
Valueofspend

Opel AdamVIDEO
#ElevateDCSCOTT CULLATHER // @scullather

a microcosm of an
over-crowded world
centers
#ElevateDCSCOTT CULLATHER // @scullather

the middle
#ElevateDCSCOTT CULLATHER // @scullather

discove
r
define develop deliver debrief
the 5dsour approach
principle
#ElevateDCSCOTT CULLATHER // @scullather

playbook #ElevateDCSCOTT CULLATHER // @scullather

Overall strategy for each specific event
Target Audience Information
Key global and regional contacts & VIPs
Venue Information
Key message details
Product information specific to each
show/event
programbrief
#ElevateDCSCOTT CULLATHER // @scullather

Graphic templates
Design standards
Image specifications
Language requirements
visualidentity
#ElevateDCSCOTT CULLATHER // @scullather

All Branded Media Assets
Product photo & video
schedules
Speech development
Press releases
Speaker Support Graphics
mediaassets
#ElevateDCSCOTT CULLATHER // @scullather

Duration of speeches
Key message points
Program flow
Blocking Maps
presentation
standards
#ElevateDCSCOTT CULLATHER // @scullather

Critical Path w/
Deadlines
Show Flows
Rehearsal Guidelines
Crew & Staff Brief
productionschedule
#ElevateDCSCOTT CULLATHER // @scullather

Audio and Lighting Package Standards
Room layout - Floorplans
IT & Video Playback Standards
Back of House & Green Room
Standards
Teleprompter specifications & placement
recommendations
techinical
standards
#ElevateDCSCOTT CULLATHER // @scullather

Photo Op Specifications
Sight Lines for Attendees & Camera
Crews
Daily Logistics Check List
misc
miscellaneou
#ElevateDCSCOTT CULLATHER // @scullather

principle
authentic, on point,& disruptive
#ElevateDCSCOTT CULLATHER // @scullather

6rule
create
sharable
content
#ElevateDCSCOTT CULLATHER // @scullather

Pepcity video
#ElevateDCSCOTT CULLATHER // @scullather

7principle
immerse
& interact
#ElevateDCSCOTT CULLATHER // @scullather

developyourstrategy
#ElevateDCSCOTT CULLATHER // @scullather

stand out and gain
share of voice in the
packed, super
competitive playing
field of mega-brands
all screaming at the
top of their lungs
during Super Bowl
#ElevateDCSCOTT CULLATHER // @scullather

principle
multiple
engagement
platforms
#ElevateDCSCOTT CULLATHER // @scullather

food
NYart
sculpture/
architecture
music
#ElevateDCSCOTT CULLATHER // @scullather

poetry
media
design
performance
#ElevateDCSCOTT CULLATHER // @scullather

principle
evenif it’s
private,
it’s public
#ElevateDCSCOTT CULLATHER // @scullather

principle
gather
attendee/target
audience
intelligence #ElevateDCSCOTT CULLATHER // @scullather

Principles:
1 adoptachallengermindset
2 Startwiththepremisethatno
oneislistening
3 SetKPIs&measuresuccess
4 Usethe5Ds–Createa
Playbook
5 Beauthentic–onbrand,on
pointbutdisruptive
6 Createsharablecontent
7 Immerse&Interact
8 Developmultiple
engagementplatforms
9 LeanintosocialMedia–
Evenifit’sprivateit’spublic
10 Gatherattendee/target
audienceintelligence
#ElevateDCSCOTT CULLATHER // @scullather

Similar to Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

Society of Petroleum Engineers ctrl+alt+believe

Holly Duckworth

Discovery Model—An Approach for Agile at Scale

CA Technologies

The Lean Studio

Dave Heath

Speaker Orientation 2015

stcsummit

POSH & MEDIA PORTFOLIO

POSHmedia

Pave the Golden Path On Your Internal Platform

Mauricio (Salaboy) Salatino

Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences. We will start our session by defining meeting design. We will then cover a few industry trends that are impacting meeting design. We will discuss why design is important and why you’re missing out if you’re not using design tools at every step of the planning process. Learners will leave armed with several frameworks that will help them think critically about meeting strategy, attendee experiences, and room layouts.

From Strategy to User Experience - Meeting Design is Everything

Social Tables

Developers building applications on Kubernetes today are being asked to not just code applications -- they are also responsible for shipping and running their applications, too. We often talk about needing a Kubernetes platform, but are we really looking for a PaaS? Or instead, are we looking for some kind of developer control plane with a Goldilock-sized collection of tools that provides just the right amount of platform? This talk will look back on my experience of building platforms, both as an end-user and now as part of an organization helping our customers do the same. The key takeaways are: - Treat platform as a product - Realize that you can’t have good developer experience (DevEx) without good UX - Focus on workflows and tooling interoperability We’ll wrap this talk with a walk-through of the CNCF ecosystem through the developer control plane lens, and look at what’s next in the future of this important emerging category.

KubeCon EU 2022: From Kubernetes to PaaS to Err What's Next

Daniel Bryant

Developers building applications on Kubernetes today are being asked to not just code applications -- they are also responsible for shipping and running their applications, too. We often talk about needing a Kubernetes platform, but are we really looking for a PaaS? Or instead, are we looking for some kind of developer control plane with a Goldilock-sized collection of tools that provides just the right amount of platform? This talk will look back on my experience of building platforms, both as an end-user and now as part of an organization helping our customers do the same. We’ll wrap this talk with a walk-through of the CNCF ecosystem through the developer control plane lens, and look at what’s next in the future of this important emerging category.

Fall 22: "From Kubernetes to PaaS to... err, what's next"

Daniel Bryant

Jake DiMare - Content Strategy and Project Management Presentation - J Boye 2...

Jake DiMare

Comedy Tv Show Project Proposal by Slidesgo.pptx

OsIdiotas

It’s hard for businesses to accept the paradox that the less you do, the more you actually get done. Working on 10 different things at once is the recipe for delivering none of them. Come learn how CA Agile Central (formerly Rally) uses it’s capacity planning capabilities to create planning scenarios to identify the right teams and the right scope—and right amount of scope—to bring into a quarterly release planning event. Seating is limited and available first come-first served. For more information, please visit http://cainc.to/Nv2VOe

Create Great Quarterly Plans While Eliminating Planning Waste

CA Technologies

Roadmaps Relaunched Bruce McCarthy Workshop BoS Boston 2018 Tesla

Business of Software Conference

Indian appareal research (Bangalore)

Rahul Karankal

In this insightful discussion, Mihaela will introduce how Volkswagen Digital Solutions is taking steps towards a successful transition from software delivery to product delivery lifecycle, highlighting the challenges and the innovative tactics to break down traditional silos within the product teams as well as between “the business” and "IT". Learn how the Volkswagen Group established new delivery centers across Europe to foster interdisciplinary product teams, and the hurdles they overcame including stringent security, legal, and compliance boundaries, as well as people adaptation. Mihaela will share hands-on examples of their unique approach to get “the business on board", offering a glimpse into their working models and approaches on engagement and collaboration between the product teams and stakeholders. Discover how they faced resistance and fostered an inclusive process to move towards an efficient product delivery cycle. This talk is an exploration into digital transformation, with practical examples, offering key takeaways for those aiming to break silos and cultivate a collaborative environment within their organisations.

Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...

UXDXConf

The 2015 Guide to B2B Marketing Technology

Radius

Thought Leadership is an increasingly important part of the marketing mix. As the credibility and influence of traditional advertising, direct and telemarketing continues to wane, marketers are increasingly turning to methods that highlight capabilities in advance of a direct sales engagement. Public relations, social media and public speaking are among the ways companies can establish their expertise and generate positive impressions with prospects before the first sales call. Speaking programs are an excellent way to build credibility and demonstrate thought leadership in an increasingly competitive market. Developing an effective speaking program takes time and effort, but there are ways to jumpstart the effort.

Developing an Effective Speaker Program

Steve Susina

Vincent elmerich portfolio 03.12.21

Vincent Elmerich

Three (3) Community Toolkits have revolutionized the way we create our .NET MAUI apps. They allow us to write more-concise, more-readable code, more quickly. As the creator of the .NET MAUI Community Toolkit, I am a bit biased, but I promise that you will use these libraries in all of your .NET MAUI apps going forward if you aren't already! Join me in this session as we dive deep in the Community Toolkits to learn best practices and shine a spotlight on some of its best features!

The .NET MAUI Community Toolkits.pptx

Brandon Minnick, MBA

KIKLOP is an international Design, Engineering and Consultancy company, we have proven our quality of services at Mega Middle East Projects and Fund investments, Currently we have more than 200 Architecs/ Engineers in-house working for our projects in several countries We have 3 Major Service Lines, 1- Full Design Service ( Arch, MEP, Structural, İnterior, etc.) our project experiences are from conceptual design, Detail design to design development 2- Programme, Project / Construction Management ( including Construction supervision, tender management, Cost management, etc.) 3- Test& Commissioning Service ( as a 3rd party , we are assuring clients in the transition period of construction to operation for MEP systems , especially heavy electromechanical projects such Hospitals, airports, shopping malls are required this service as a3rd party) We are expert in the Middle East Projects and, we are always open to collaborate with the Local Partners in the Projects Our specialty is on Hospitals, health care buildings, airports , Retail / shopping Malls and Residential and Office buildings

KIKLOP DESIGN & ENGINEERING RETAIL BUSINESS PORTFOLIO

Tevfik Alpgultas , PMP®

Similar to Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather (20)

Society of Petroleum Engineers ctrl+alt+believe

Discovery Model—An Approach for Agile at Scale

The Lean Studio

Speaker Orientation 2015

POSH & MEDIA PORTFOLIO

Pave the Golden Path On Your Internal Platform

From Strategy to User Experience - Meeting Design is Everything

KubeCon EU 2022: From Kubernetes to PaaS to Err What's Next

Fall 22: "From Kubernetes to PaaS to... err, what's next"

Jake DiMare - Content Strategy and Project Management Presentation - J Boye 2...

Comedy Tv Show Project Proposal by Slidesgo.pptx

Create Great Quarterly Plans While Eliminating Planning Waste

Roadmaps Relaunched Bruce McCarthy Workshop BoS Boston 2018 Tesla

Indian appareal research (Bangalore)

Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...

The 2015 Guide to B2B Marketing Technology

Developing an Effective Speaker Program

Vincent elmerich portfolio 03.12.21

The .NET MAUI Community Toolkits.pptx

KIKLOP DESIGN & ENGINEERING RETAIL BUSINESS PORTFOLIO

More from Eventbrite

How to Sell Out Your Event in 10 Minutes

Eventbrite

7 Tips for Event Email Marketing Success

Eventbrite

10 Things You Need to Know to Ace Day-Of Event Operations

Eventbrite

When it comes to increasing event ROI, there are difficult solutions, and then there are simple solutions. Falling in the “difficult” category: cutting staffing costs and trying to do it all on your own. Spamming everyone in a last-ditch attempt to sell more tickets. Pounding the pavement for more sponsors. So what’s in the “simple” bucket? That’s where technology comes in. “Technology can help events in 3 main ways: selling more tickets up front, capitalizing on profit opportunities, and saving yourself time and money by automating wherever possible,” says Dylan Serota, head of partnerships and platform at Eventbrite. Skim through this deck to see how technology can increase your event revenue, with little to no impact to cost.

3 ways to boost your event ROI with tech

Eventbrite

Flip through the top 10 strategies of some of the fastest-growing events of 2015 in this slideshare. From BottleRock, to the Bacon & Beer Classic, to Rose City Comic Con, these events are vastly different. However, the advice they have to give is surprisingly similar. Check out the detailed research here: https://www.eventbrite.com/blog/academy/operation-high-growth-action-plan-for-scaling-your-event/

10 tips to fast-track your event's growth

Eventbrite

Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed. From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize. Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.

Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...

Eventbrite

With such a wide range of discussions happening online, it can be hard to figure out how to build a social media strategy that engages your audience and builds awareness of your event before, during and after the event. Eventbrite decided to tackle this problem for event organizers by partnering with social media analytics agency Mashwork to study how and when people talk about different types of events. By analyzing over 25 million online conversations that took place over the span of a year, we discovered the type of content that event-goers are most inclined to share and when they share it. As a result, we found some surprising trends and some concrete takeaways for event organizers’ social media strategies. In this webinar, you will learn: What people are talking about online before, during and after events of all types How events across all types compare to one another and what you can learn from each How to better engage your audience before the event to increase awareness and ticket sales How to better engage your attendees during the event to enhance the experience How to keep the conversation going after the event to better engage press and amplify positive feedback

Event Chatter: How to Engage Your Audience Before, During & After Your Event

Eventbrite

Technology has transformed the world of events. Mobile and social engagement systems are now an integral part of an event strategy during each phase of the event life cycle. In this session, DoubleDutch co-founder and C.E.O. Lawrence Coburn will discuss the importance of using these systems to enhance your event. From attendee engagement to event analytics, discover how it takes more than just an app to ensure a winning mobile strategy for events.

How To Develop A Winning Mobile Strategy For Events

Eventbrite

The Future of Fundraisers & the Strategies to Never Ignore

Eventbrite

Discover the latest event apps, tools, and trends in technology and how they can be used to transform your events. In this session, Mitch Colleran will present real-time product demos of new event tools and services to help you save time, scale your efforts, and make event planning seamless. From the latest apps for smartphones to hardware improvements and open APIs, find out what new technologies the pros are using to make their events go off without a hitch.

Tech Tools: The new ecosystem of events

Eventbrite

Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this workshop, attendees will learn strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C, how event talent helps the process, new technologies, and much more.

Sponsorship Secrets: What Every Event Organizer Needs to Know

Eventbrite

Social media is one of the reasons why 25% of all marketing budgets are now dedicated to events. Incorporating a social media strategy and creating key social moments have become an integral part of the planning process. In this workshop, BizBash C.E.O. and founder, David Adler along with Mallorie Rosenbluth from Likeable Media and Jeff Ramos from MKG, will examine the intersection of social media and events sharing examples of what gets the attention of guests, and how that influences social media sharing.

Social media mashup 2014 elevate bb edits (1)

Eventbrite

Social Media and The Event Landscape with Erik Qualman

Eventbrite

With new forms of digital marketing coming to life every day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward and that each endeavor stays true to your company’s vision. From social media and email marketing, to public relations and digital communications, it’s vital to create a marketing plan and track your performance while maintaining a consistent message that’s on par with your brand.

The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...

Eventbrite

Change can be a very scary word, yet trying new things, experimenting with different platforms, and adopting new technologies are factors that can make the difference between coming close to fundraising targets and completely crushing your goals. In this workshop, Tara de Nicolas, who has launched numerous fundraising endeavors including Fashion for Paws (which delivered more than $3M in revenue to the Washington Humane Society), will discuss tried and true fundraising strategies as well as new technologies that are transforming the industry. From digital seating charts and auction apps to crowdfunding platforms, discover tools that will enhance the attendee experience, improve your fundraiser, and save you time.

The Future of Fundraisers and the Strategies to Never Ignore with Tara de Nic...

Eventbrite

It seems like almost every day there’s a new app or platform promising to help boost engagement or reach new audiences and the task of keeping up with the latest tricks, tools, gadgets, and trends can be daunting, to say the least. We caught up with our very own Mitch Colleran and Target Victory’s Abe Adams to explore the latest event tools, technologies and services that can help you save time, scale your efforts and make event planning (almost!) seamless. From the latest smartphone apps to hardware improvements and open API’s, Mitch and Abe have teamed up to share what technologies the event pros are using to make sure their events go off without a hitch. Let’s take a look!

Tech Tools: The New Ecosystem of Events with Mitch Colleran and Abe Adams

Eventbrite

A crisis can strike at even the best-planned events. Learn how to avoid mishaps in the first place, how to handle unplanned circumstances like a pro, and how to make the bset of a bad situation and minimize negative repercussions. In this workshop, government meeting and planning management official Candace Wint will share the steps that she and her team implement in each stage of the vent planning – from conceptualization and operations to budgeting and protocol. Wint will share important strategies to keep crises at bay and key rules to enforce should a crisis occur.

10 Steps to Avoid an Event Crisis and What to Do When Things Go Wrong with Ca...

Eventbrite

Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.

Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...

Eventbrite

Meet the Nashville Britelings

Eventbrite

Seeking Event Sponsors? Learn How to Craft the Perfect Pitch Deck

Eventbrite

More from Eventbrite (20)

How to Sell Out Your Event in 10 Minutes

7 Tips for Event Email Marketing Success

10 Things You Need to Know to Ace Day-Of Event Operations

3 ways to boost your event ROI with tech

10 tips to fast-track your event's growth

Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...

Event Chatter: How to Engage Your Audience Before, During & After Your Event

How To Develop A Winning Mobile Strategy For Events

The Future of Fundraisers & the Strategies to Never Ignore

Tech Tools: The new ecosystem of events

Sponsorship Secrets: What Every Event Organizer Needs to Know

Social media mashup 2014 elevate bb edits (1)

Social Media and The Event Landscape with Erik Qualman

The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...

The Future of Fundraisers and the Strategies to Never Ignore with Tara de Nic...

Tech Tools: The New Ecosystem of Events with Mitch Colleran and Abe Adams

10 Steps to Avoid an Event Crisis and What to Do When Things Go Wrong with Ca...

Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...

Meet the Nashville Britelings

Seeking Event Sponsors? Learn How to Craft the Perfect Pitch Deck

Recently uploaded

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

What is Google Search Console and What is it provide?

riteshhsociall

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Social media, ppt. Features, characteristics

wasim792942

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Situation Analysis | Management Company.

DanielaQuiroz63

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

aditipandeya

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Recently uploaded (20)

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Digital Strategy Master Class - Andrew Rupert

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Call Us ➥9654467111▻Call Girls In Delhi NCR

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

What is Google Search Console and What is it provide?

Kraft Mac and Cheese campaign presentation

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social media, ppt. Features, characteristics

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Situation Analysis | Management Company.

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

The Science of Landing Page Messaging.pdf

Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

1. cullatherGlobal Managing Partner

2. #ElevateDCSCOTT CULLATHER // @scullather

3. #ElevateDCSCOTT CULLATHER // @scullather is a global brand communications agency

4. to help brands and organizations create remarkable moments that challenge convention, challenge mindsets, challenge competitors, and challenge the market. #ElevateDCSCOTT CULLATHER // @scullather

5. core capabilities Meetings & Events Creative Services Media & Digital Brand Environments #ElevateDCSCOTT CULLATHER // @scullather

6. 6 2008 our start #ElevateDCSCOTT CULLATHER // @scullather

7. #ElevateDCSCOTT CULLATHER // @scullather

8. experienced #ElevateDCSCOTT CULLATHER // @scullather 60countriesin6continents

9. #ElevateDCSCOTT CULLATHER // @scullather

10. #ElevateDCSCOTT CULLATHER // @scullather PLACEHOLDER: SIZZLE

11. #ElevateDCSCOTT CULLATHER

12. #ElevateDCSCOTT CULLATHER // @scullather design+produce moments

13. cut #ElevateDCSCOTT CULLATHER // @scullather

14. attention#ElevateDCSCOTT CULLATHER // @scullather

15. indifference #ElevateDCSCOTT CULLATHER // @scullather

16. leave a #ElevateDCSCOTT CULLATHER // @scullather

17. chord#ElevateDCSCOTT CULLATHER // @scullather

18. ofyourevent #ElevateDCSCOTT CULLATHER // @scullather

19. $350 million +400 thousand events….in US alone #ElevateDCSCOTT CULLATHER // @scullather +brands

20. something change #ElevateDCSCOTT CULLATHER // @scullather

21. challenge expectations status-quo norms beliefs habits allegiances #ElevateDCSCOTT CULLATHER // @scullather

22. challenge competitors the market #ElevateDCSCOTT CULLATHER // @scullather

23. #ElevateDCSCOTT CULLATHER // @scullather

24. #ElevateDCSCOTT CULLATHER // @scullather PLACEHOLDER: Miele SIZZLE REAL VIDEO

25. #ElevateDCSCOTT CULLATHER // @scullather principle adopta challenger mindset

26. #ElevateDCSCOTT CULLATHER // @scullather

27. #ElevateDCSCOTT CULLATHER // @scullather

28. #ElevateDCSCOTT CULLATHER // @scullather

29. #ElevateDCSCOTT CULLATHER // @scullather

30. #ElevateDCSCOTT CULLATHER // @scullather

31. #ElevateDCSCOTT CULLATHER // @scullather

32. principle no one is listeningand noone cares #ElevateDCSCOTT CULLATHER // @scullather

33. peopleare #ElevateDCSCOTT CULLATHER // @scullather

34. stufftodo theyhave #ElevateDCSCOTT CULLATHER // @scullather

35. payingattention theyaren’t #ElevateDCSCOTT CULLATHER // @scullather

36. bored theyare #ElevateDCSCOTT CULLATHER // @scullather

37. they’veseenitall #ElevateDCSCOTT CULLATHER // @scullather

38. they’veshowup theyhaveto #ElevateDCSCOTT CULLATHER // @scullather

39. becauseit’sjusta #ElevateDCSCOTT CULLATHER // @scullather

40. nooneis &noone #ElevateDCSCOTT CULLATHER // @scullather

41. love#ElevateDCSCOTT CULLATHER // @scullather

42. Miele teaser invite VIDEO #ElevateDCSCOTT CULLATHER // @scullather

43. #ElevateDCSCOTT CULLATHER // @scullather

44. #ElevateDCSCOTT CULLATHER // @scullather

45. #ElevateDCSCOTT CULLATHER // @scullather

46. #ElevateDCSCOTT CULLATHER // @scullather

47. #ElevateDCSCOTT CULLATHER // @scullather principle setKPI’s&measurementsuccess Performancevsobjectives Messagingimpact Attendeeexperience Mediaimpressions Socialrelevance Valueofspend

48. #ElevateDCSCOTT CULLATHER // @scullather

49. Opel AdamVIDEO #ElevateDCSCOTT CULLATHER // @scullather

50. a microcosm of an over-crowded world centers #ElevateDCSCOTT CULLATHER // @scullather

51. the middle #ElevateDCSCOTT CULLATHER // @scullather

52. #ElevateDCSCOTT CULLATHER // @scullather

53. #ElevateDCSCOTT CULLATHER // @scullather

54. #ElevateDCSCOTT CULLATHER peek

55. #ElevateDCSCOTT CULLATHER // @scullather

56. #ElevateDCSCOTT CULLATHER // @scullather

57. #ElevateDCSCOTT CULLATHER // @scullather

58. #ElevateDCSCOTT CULLATHER // @scullather

59. discove r define develop deliver debrief the 5dsour approach principle #ElevateDCSCOTT CULLATHER // @scullather

60. playbook #ElevateDCSCOTT CULLATHER // @scullather

61. Overall strategy for each specific event Target Audience Information Key global and regional contacts & VIPs Venue Information Key message details Product information specific to each show/event programbrief #ElevateDCSCOTT CULLATHER // @scullather

62. Graphic templates Design standards Image specifications Language requirements visualidentity #ElevateDCSCOTT CULLATHER // @scullather

63. All Branded Media Assets Product photo & video schedules Speech development Press releases Speaker Support Graphics mediaassets #ElevateDCSCOTT CULLATHER // @scullather

64. Duration of speeches Key message points Program flow Blocking Maps presentation standards #ElevateDCSCOTT CULLATHER // @scullather

65. Critical Path w/ Deadlines Show Flows Rehearsal Guidelines Crew & Staff Brief productionschedule #ElevateDCSCOTT CULLATHER // @scullather

66. Audio and Lighting Package Standards Room layout - Floorplans IT & Video Playback Standards Back of House & Green Room Standards Teleprompter specifications & placement recommendations techinical standards #ElevateDCSCOTT CULLATHER // @scullather

67. Photo Op Specifications Sight Lines for Attendees & Camera Crews Daily Logistics Check List misc miscellaneou #ElevateDCSCOTT CULLATHER // @scullather

68. principle authentic, on point,& disruptive #ElevateDCSCOTT CULLATHER // @scullather

69. #ElevateDCSCOTT CULLATHER // @scullather

70. 6rule create sharable content #ElevateDCSCOTT CULLATHER // @scullather

71. #ElevateDCSCOTT CULLATHER // @scullather

72. Pepcity video #ElevateDCSCOTT CULLATHER // @scullather

73. #ElevateDCSCOTT CULLATHER // @scullather

74. 7principle immerse & interact #ElevateDCSCOTT CULLATHER // @scullather

75. developyourstrategy #ElevateDCSCOTT CULLATHER // @scullather

76. stand out and gain share of voice in the packed, super competitive playing field of mega-brands all screaming at the top of their lungs during Super Bowl #ElevateDCSCOTT CULLATHER // @scullather

77. #ElevateDCSCOTT CULLATHER // @scullather

78. #ElevateDCSCOTT CULLATHER // @scullather

79. principle multiple engagement platforms #ElevateDCSCOTT CULLATHER // @scullather

80. food NYart sculpture/ architecture music #ElevateDCSCOTT CULLATHER // @scullather

81. poetry media design performance #ElevateDCSCOTT CULLATHER // @scullather

82. #ElevateDCSCOTT CULLATHER // @scullather

83. #ElevateDCSCOTT CULLATHER // @scullather

84. principle evenif it’s private, it’s public #ElevateDCSCOTT CULLATHER // @scullather

85. #ElevateDCSCOTT CULLATHER // @scullather

86. principle gather attendee/target audience intelligence #ElevateDCSCOTT CULLATHER // @scullather

87. Principles: 1 adoptachallengermindset 2 Startwiththepremisethatno oneislistening 3 SetKPIs&measuresuccess 4 Usethe5Ds–Createa Playbook 5 Beauthentic–onbrand,on pointbutdisruptive 6 Createsharablecontent 7 Immerse&Interact 8 Developmultiple engagementplatforms 9 LeanintosocialMedia– Evenifit’sprivateit’spublic 10 Gatherattendee/target audienceintelligence #ElevateDCSCOTT CULLATHER // @scullather

88. #ElevateDCSCOTT CULLATHER // @scullather

89. #ElevateDCSCOTT CULLATHER // @scullather

Editor's Notes

Move our logo to the right corner from the left corner.
PB - We exist at inVNT to help our clients . . . Challenge expectations Challenge status-quo Challenge norms Challenge beliefs Challenge habits Challenge allegiances
PB - We help our clients Challenge competitors Challenge the market
I share this with you not as a commercial for inVNT, but to set your expectations that what I am going to talk to you about today is something that we do almost every day at inVNT . . . all over the world. And that is…
http://www.invnt.com/videos/Miele_Long_Final.m4v
This would be Principle #2
Love this image. Please make the note slightly larger on slide
http://vimeo.com/85149575
Need to get statistics from Dina. Get from Dina. How many publications, media impressions, washers & dryers sold etc.
https://www.hightail.com/dl?phi_action=app/orchestrateDownload&rurl=https%3A%2F%2Fwww.hightail.com%2Ftransfer.php%3Faction%3Dbatch_download%26send_id%3D2580195696%26email%3D81209f4e00e52aff75d44dada055260d
Use image from Adam Opel instead
Use image from Adam Opel instead
Use image from Adam Opel instead
Use image from Adam Opel instead
Use image from Adam Opel instead
Use image from Adam Opel instead
Use image from Adam Opel instead
Principle #5 Somehow I deleted this image and cant find it. Really like it.
Principle #6 I changed the copy on this slide. Please make pretty and better.
http://www.invnt.com/videos/Pepcity_Long_Awards.m4v
Principle #7 Changed the copy on this image and needs to be reformatted
Principle #7 Changed the copy on this image and needs to be reformatted
Principle #9
Principle #10 Let’s use this image for header Gather attendee/Target Audience Intelligence.
Adopt a challenger mindset Start with the premise that no one is listening Set KPIs & measure success Use the 5 Ds – Create a Playbook Be authentic – on brand, on point but disruptive Create sharable content Immerse & Interact Develop multiple engagement platforms Lean into social Media – Even if it’s private it’s public Gather attendee/target audience intelligence

Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

Recommended

Recommended

More Related Content

Similar to Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

Similar to Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather (20)

More from Eventbrite

More from Eventbrite (20)

Recently uploaded

Recently uploaded (20)

Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

Editor's Notes