Operators can turn data growth into profitable revenue growth by segmenting offerings to increase revenue and loyalty, focusing on key performance indicators to improve the user experience, and forming strategic partnerships to deliver synergistic experiences across platforms. The document outlines six "growth codes" that leading operators use: showcasing customized offerings, minding gaps in quality and experience, embracing mobile data and third-party partnerships, using streetwise metrics, shifting mindsets from problem to opportunity focused, and establishing long-term ecosystem collaborations. These frontrunners maximize old and innovate new revenues by differentiating on connectivity and synergizing markets and technologies.