What happens when we access sound and video from the cloud instead of drives? And how can networks make the ever-growing number of streams run smoothly? With more than 9 billion mobile devices globally and a 10-fold increase in mobile data traffic expected by the end of 2019, the demands on mobile networks are changing, and nowhere more so than in the field of streaming. http://www.ericsson.com/real-performance/maximizing-the-streaming-experience

1. The Application
The User Experience
the real entertainment
revolution starts now
32%
50%
growth of songs streamed
in the US in 2013.
Products
Subscription
Business Models
SERVICES
Spontaneous
User Behaviors
1/3
of streamed mobile data
in 2019 will be video.
Files
Social &
Intelligent Apps
mobile streaming enables
premium services across industries
Premium subscription plans have immerged in music, verticals and video
industries which has been enabled though mobile streaming.
of traffic during 2012
Olympics went to mobile.
Subscribe, play, share and
discover. Anytime, anywhere
and on any device.
Streaming is creating
a whole new media
landscape.
Car manufacturers are now
bundling connectivity and
streaming in their services.
Most music streaming services
have subscriptions with access
to mobile music streaming.
For consumers mobile viewing
that is more convenient is
something worth paying for.
49% of participants cited
“more convenient” as their
top reason for viewing
video on a mobile device.
The Performance of
STREAMING
smart networks help take
control over streaming
#REALPERFORMANCE
three key business
models for operators
Tools needed to step into the streaming value chain:
Intelligence in networks enables
differentiating streaming
offerings.
Switch dynamically to broadcast
when many customers watch
same live feed.
Connect services with
mobile users
Best experience for
better ARPU / churn
Deliver a seamless multi-screen
experience across all platforms
and devices.
Retailing entertainment services
bundled with high quality
connectivity and performance.
Offering subscribers the best
experience & offering to gain
loyalty and monthly spend.
Ensure streaming coverage and
capacity everywhere.
PGW
Access
Make multi-screen
work flawlessly
Network integrated CDNs
enables optimization and
efficiency.
Metro
Core
Global CDN’s
The Networks
Origin
Frontrunning
operators
revenue growth
Ericsson provides E2E
solutions enabling
value adding streaming
services.
100%
2005
2006
www.ericsson.com/real-performance
2008
2007
2009
2010
2011
2012
Peer Group’s
revenue growth
The Business
Visionary investing in
a smart and superior
performing network
increases revenue
growth.