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Intro- AR Connect


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Intro- AR Connect

  1. 1. Connect : Connecting the Print & Digital Advertising with Augmented Reality
  2. 2. Mobiles have changed the World…
  3. 3. Mobile Revolution is here… 867 Mn mobile subscribers in Mar’13. 160 Mn Mobile Internet users by Mar’14. Mobile Internet has changed the way users explore, consume and Share information 1 in 6 mobile subscribers accesses the internet. India is the 3rd largest Smartphone market. Mobile data grew 92 per cent year-on-year in FY13. Sources: (Strategy Analytics in June 2013 ) / (Nokia Siemens Networks study)
  4. 4. …Impact of Mobile Internet Multimedia Content Consumption New innovations in advertising MI High Interactivity with Users Content Consumption throughout the day New readers through new platforms
  5. 5. Augmented Reality is a Bridge… …between print and digital/mobile content What 3D has done to Cinema, AR will do to Print This new technology, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.
  6. 6. What’s Connect…
  7. 7. What’s Connect Introduced on 15th Aug 2013 with 12 different logos on the Jacket of both Inextlive and Dainik Jagran. Users were presented with 12 Independence based themes. Audio, Video, Photos and stories constituted the launch portfolio
  8. 8. Launch of connect on 15th Aug
  9. 9. Connect- Augmented Reality Connect is an Augmented Reality App which works on Android platform A platform to connect the print and digital/mobile content. User is opened to a larger and more interactive platform than the traditional print medium. Print- Read Only Web- Search & Read AR- Read & Explore
  10. 10. Why Connect Images and stories that go in print are static and nondynamic. No further interaction possible with printed images. “Connect” connects the printed static images to richer and more interactive content online. Way more interactive than the other AR Apps.
  11. 11. How to Use Connect ? Print images are coded with connect logo in newspaper Connect App is then opened on Android Phone Immediately the related video, audio, slideshow, infographics, etc starts images in print are scanned through the App
  12. 12. How to download App? It is a free app anyone can download it from Google play store and install it on their Android smartphones. Users can also get download link by SMS APPCON to 57272 or a missed call on 022-39386843.
  13. 13. User Interaction and Instructions All AR content is accompanied with the steps to download the app and use it Re-emphasis is given with bold and catchy print images to re-iterate connect usability. Daily selected content is encoded with Connect Logo.
  14. 14. Present Possibilities with Connect We can present the following through the App: Static Pages Interactive Videos Flash Animations Mp3 Audio Photo Galleries Social Media Sharing Comments Polls
  15. 15. Few videos… We may use these as example for builders/ realtors wherein they may use AR app in their ads.
  16. 16. What next with Connect ? Content Translation- newspaper reader will have the benefit of translating the content into his own regional language 3D Video Animations- the favorite cartoons can be made alive for more fun and high interactivity Virtual Stores- After scanning the image of the store, the reader shall be able to locate it, enter the store, shop from there and pay Location/Dealer Approach- A specific location can be traced, which malls, eating joints, dealer shops, etc are located in that particular area can be identified, can be to an extent where the readers will also come to know what discounts, offers, etc are available in malls, shops, etc.
  17. 17. In Days to come, we shall not offer technology to clients, rather Service to them. THANK YOU !! Presentation By: Sheetal Arora BDM- inext