Mobile Revolution is here…
867 Mn mobile subscribers in Mar’13.
160 Mn Mobile Internet users by Mar’14.
Mobile Internet has
changed the way users
explore, consume and
1 in 6 mobile subscribers accesses the internet.
India is the 3rd largest Smartphone market.
Mobile data grew 92 per cent year-on-year in FY13.
Sources: (Strategy Analytics in June 2013 ) / (Nokia Siemens Networks study)
…Impact of Mobile Internet
Augmented Reality is a Bridge…
…between print and digital/mobile content
What 3D has done to
Cinema, AR will do
This new technology, blurs the line between what's real
and what's computer-generated by enhancing what we
see, hear, feel and smell.
Introduced on 15th Aug 2013 with 12 different logos on
the Jacket of both Inextlive and Dainik Jagran.
Users were presented with 12 Independence based
Audio, Video, Photos and stories constituted the launch
Connect- Augmented Reality
Connect is an Augmented Reality App which works on
A platform to connect the print and digital/mobile content.
User is opened to a larger and more interactive platform
than the traditional print medium.
Print- Read Only
Web- Search & Read
AR- Read & Explore
Images and stories that go in print are static and nondynamic.
No further interaction possible with printed images.
“Connect” connects the printed static images to richer and
more interactive content online.
Way more interactive than the other AR Apps.
How to Use Connect ?
Print images are coded with connect logo in
Connect App is then opened on Android
Immediately the related
video, audio, slideshow, infographics, etc
images in print are scanned through the
How to download App?
It is a free app anyone can download it from Google play
store and install it on their Android smartphones.
Users can also get download link by SMS APPCON to
57272 or a missed call on 022-39386843.
User Interaction and Instructions
All AR content is accompanied with the steps to download
the app and use it
Re-emphasis is given with bold and catchy print images to
re-iterate connect usability.
Daily selected content is encoded with Connect Logo.
Present Possibilities with Connect
We can present the following through the App:
Social Media Sharing
We may use these as example for builders/
realtors wherein they may use AR app in their
What next with Connect ?
Content Translation- newspaper reader will have the benefit of
translating the content into his own regional language
3D Video Animations- the favorite cartoons can be made alive for
more fun and high interactivity
Virtual Stores- After scanning the image of the store, the reader
shall be able to locate it, enter the store, shop from there and pay
Location/Dealer Approach- A specific location can be traced, which
malls, eating joints, dealer shops, etc are located in that particular
area can be identified, can be to an extent where the readers will
also come to know what discounts, offers, etc are available in
malls, shops, etc.
In Days to come, we shall not offer technology to
clients, rather Service to them.
THANK YOU !!