1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Chosen not be
like Coldplay,
Yellow as they
Inspiration
The Beatles, A
use natural Hard Days Night
surroundings and Album
I have used urban
surroundings.
The Cellar Bar Inspired by The View, Same
Jeans as it closely links the
performance and narrative
and Kasabian, LSF as it has
The Cavern Club a natural colour scheme
Inspired by Arctic Monkeys, and live band.
Favourite Worst Nightmare as it
was very entropic, colourful and
random and Beady Eye, Different
Gear, Still Speeding as it had a
natural colour scheme with an old
style feel and some focus on the
band.

3. They also liked the casting, and
Audience research
although some of the minor cast let
us down, I kept the main cast and
band.
The focus group during
planning said they liked the They also liked the setting
colour scheme of red, white for the video.
and blue. I decided to bring Unfortunately, I could not
out the reds, whites and film there but chose a
blues in the digipak for this similar place.
reason.

4. Steve Neale- Audiences take pleasure from genre because of “instances of repetition and difference”
Entropy Redundancy
I used entropy in the
digipak as it can be
common feature for
indie albums and would
appeal to the target I chose to show the band
audience. playing live in the digipak and
video because it is a main
feature for the indie genre. I
also wanted to show that the
most important aspect of the
band and genre is the music.
A love story within an indie music
video is quite entropic because
usually the plot is purely live music
or something very random.

5. Forms and conventions
• I tried to follow Indie forms and conventions by
focusing on music and the band.
• My focus group said they understood the video and
digipak were indie which shows this was successful.
• I have also slighty challenged forms and conventions by
mixing the indie partying lifestyle with a love story.
• My focus group did not mention if they thought this
was good or not.
• I think indie fans will like this mix of following and
challenging forms and conventions whereas others
may find this boring.