2. International…
Top Celebrity
Breaking News…
For the People
Star Style…
Historical Human Interest…

3. • To expand our celebrity • Give out just enough
coverage to more news and coverage
potential readers across online without
more mediums diminishing magazine
• Use Social Media to sales
increase sales, and • Keep a cutting edge on
promote fan our competition, such
involvement as Intouch and OK!
• Keep things inexpensive • Build and maintain a
by awarding fan large volume of traffic
contests with publicity across our social media
vs. prizes sites

4. For the people:
Current: Improve:
• 48,015 Fans
1
• Add contests
• ble to comment and
A
• ook alike of the month
L
“Like” News, Picture
and Video Posts
• his week in Trivia
T
AdverHsements/Posts to
encourage fans to buy the
mag, in stores now!

5. For the People
Current:
Improve:
• @Peoplemag will RT your
• 2,121,478 Followers
tweets with the stars
• eature interesHng celeb of
F
the week to follow
• weet to @Peoplemag
T
anything celeb

6. For the People
Create a YouTube Channel for People Magazine:
• re YOU a
A • eature YouTube clips that
F
celebrity? correspond to featured celeb of
the week on TwiTer
• ink People TV on home
L
page, Facebook and TwiTer to
YouTube.com/peoplemag

7. For the People
Create a Blog for People Magazine:
• A place where
writers and
editors can share • hare your star story
S
what its like
behind the scenes
• ollow and archive featured Star of the week
F

8. Keywords • Ad Scheduling
• People Magazine Increase adverHsements in
• Celebrity News Site November/December
leading up to Peoples Best
• Celebrity Gossip of the year issue
• Celebrity Magazine
• Celebrity diet
secrets
• Magazine
SubscripHons
March/April leading up
to People’s 100 Most
BeauHful People

9. Facebook
– Increase in Fans/involvement with contests
TwiTer
– Increase in Followers/ReTweets
YouTube
– Subscribers/increased views each week with featured celebrity
Adwords
– Site traffic from keyword ads
Larger fan base, more reader involvement, and most
importantly, increased magazine sales!

10. December
August 2012
• Begin Posts across all
pages
2011 • Increase Google Ads‐ buy
keywords
• AdverHse in magazine • Increase Google Ads‐ buy • Record which sites are • Increase Google ad’s
contests, blog, youtube keywords gebng most hits looking at previous years
channel, and updated • Record increases in online • Where traffic is coming traffic by locaHon
Facebook and TwiTer fan‐base and magazine from • Review popularity and
sales demand for fan contests
August 2011 April 2012
Facebook
TwiTer
YouTube
Adwords
Magazine
Ads