week 2
(welcome back?)
Week 2

0830-0900 - Review of previous week
0900-1000 - Increasing your connections
1000-1030 - Coffee break
1030-1130 - M...
goal setting
Increasing your connections
Facebook
Adding friends
                 •  find friends
                 •  establish a fan page
                 •  join...
LinkedIn
adding connections
                     •  Seek past colleagues
                     •  Join groups
             ...
Twitter
adding followers
                   •  find people you like – follow
                      their followers
       ...
YouTube
adding subscribers and views
                               •    follow recommended people
                       ...
Posterous
adding subscribers and views
                               •    subscribe to other posterous
                  ...
Monitoring
Monitoring         •    Your name
what to monitor?
                   •    Company name
                   •    Brand name...
If you’re not quite ready for all of that RSS reader nonsense, you can still
keep track of the latest buzz via email. Goog...
One of the best ways to track mainstream media mentions of your company is to
use Google News. Enter your company name, so...
You don’t have to be a developer in order to create your own custom
buzz monitoring tool. Thanks to Yahoo Pipes, you can q...
ROI = (X – Y) / Y


where	
  X	
  is	
  your	
  final	
  value	
  and	
  Y	
  is	
  your	
  star4ng	
  value.	
  If	
  you	...
Finding trends and tracking them back to their
  point of origin is the key to measuring ROI.
will help you determine what consumer sentiment is toward your brand based
on social media mentions.
Finding trends and tracking them back to their
  point of origin is the key to measuring ROI.
Monetisation
some models…
•  joint ventures
•  content driven (sponsorship/ad)
•  continuity
  –  Fixed
•  list Marketing
  –  sales pi...
You said….
•    Advertise on Facebook
•    Twitter use
•    Improve/More Business (new prospects)
•    Finding work
•    F...
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
Sms 2   Week 2
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Sms 2 Week 2

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Social Media School week 2

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Sms 2 Week 2

  1. 1. week 2 (welcome back?)
  2. 2. Week 2 0830-0900 - Review of previous week 0900-1000 - Increasing your connections 1000-1030 - Coffee break 1030-1130 - Measuring and monitoring social media 1130-1200 - Monetising your social media activity 1200-1230 - Review of material  
  3. 3. goal setting
  4. 4. Increasing your connections
  5. 5. Facebook Adding friends •  find friends •  establish a fan page •  join fan pages/groups
  6. 6. LinkedIn adding connections •  Seek past colleagues •  Join groups •  Ask questions •  Answer questions •  Become a LION •  Invite your current connections •  include in your email footer
  7. 7. Twitter adding followers •  find people you like – follow their followers •  search for common interests •  participate in conversations •  retweet •  follow people on lists •  tweet regularly •  include in your email footer
  8. 8. YouTube adding subscribers and views •  follow recommended people •  create a YouTube channel •  promote on your videos •  subscribe to channels •  record video series •  capture favourites
  9. 9. Posterous adding subscribers and views •  subscribe to other posterous •  comment on other posterous •  autopost to key channels •  set up feedburner
  10. 10. Monitoring
  11. 11. Monitoring •  Your name what to monitor? •  Company name •  Brand name(s) •  Company executives •  Media spokespeople •  Slogan •  Competition •  Industry •  Business partners •  Clients
  12. 12. If you’re not quite ready for all of that RSS reader nonsense, you can still keep track of the latest buzz via email. Google Alerts let you track web, blogs, news and groups for any phrase you want. Select daily, weekly or “as it happens” updates and you’ll get an email whenever your company name is mentioned.
  13. 13. One of the best ways to track mainstream media mentions of your company is to use Google News. Enter your company name, sort the results by date published and then subscribe to the RSS feed. You’ll get instant RSS updates of any news items that mention your business. Example for “apple“.
  14. 14. You don’t have to be a developer in order to create your own custom buzz monitoring tool. Thanks to Yahoo Pipes, you can quickly set up your own RSS tracking, complete with filters. Want to track Twitter for mentions of your company? Not a problem with Yahoo Pipes.
  15. 15. ROI = (X – Y) / Y where  X  is  your  final  value  and  Y  is  your  star4ng  value.  If  you  invest  $5  and  get  back  $20,  your  ROI  is  (20  –  5)  /  5  =  3  4mes  your  ini4al   investment  
  16. 16. Finding trends and tracking them back to their point of origin is the key to measuring ROI.
  17. 17. will help you determine what consumer sentiment is toward your brand based on social media mentions.
  18. 18. Finding trends and tracking them back to their point of origin is the key to measuring ROI.
  19. 19. Monetisation
  20. 20. some models… •  joint ventures •  content driven (sponsorship/ad) •  continuity –  Fixed •  list Marketing –  sales pipeline –  affiliate
  21. 21. You said…. •  Advertise on Facebook •  Twitter use •  Improve/More Business (new prospects) •  Finding work •  Find more prospects •  More Clients/ referrals (more Clientele) •  Understand more / feel Younger •  Learn More – Help members •  Convert Interest into Action •  Work out what people want •  Engage community - rules

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