SEO Training Institute provides best career oriented industry training of SEO, SMO and PPC in Delhi, Ghaziabad, and Noida with live projects training. We provide placement assistance to all the students who were studying in our institute.

1. SEO Training Institute

2. How to Structure an Ideal SEO
Optimized Page
• Complete Site Optimization
and Competitor Analysis.
• Keyword Research & Analysis
• Content Optimization
• URL Mapping by Keyword
• Meta Tag (Title, Description
and Keyword) Creation

3. • H1, H2 Tags
• Alt Tags
• Canonical Issue
• Image Optimization
• Adding Site in Webmaster Tool
• Adding Site in Google Analytics Tool
• XML & HTML Site Map Implémentation
• Error 404 page optimization
• Robots.txt Creation

4. Complete Site Optimization and
competitor analysis
• Link Analysis with Moz Open
Site Explorer
• Monitoring Competitors’ On-page
SEO
• Identifying Your Top
Competitors
• Plan how To Beat the
Competition

5. Keyword Research & Analysis
Content Optimization
• Keyword Recommendations
• Keyword Research Sheet
monthly searches
• Keyword Efficiency Index
• Current Keyword Rankings
• Return on each keyword

6. Content Optimization
Website content optimization is critical for all
written text, but it is mainly important for
landing pages that include information about
other content pieces.
• Title tags
• Meta descriptions
• Meta keywords
• URLs

7. URL Mapping by Keyword
• Select the pages you want to focus on.
• Add the recommended list into the Google keyword
research tool.
• Evaluate which terms are relevant to that page and
have good traffic levels
• Based on these keywords and the content on the
site, write a short title
• Add a unique description-this must be useful for the
user.

8. Meta Tag Creation
• Be Mindful in Length
• Place Important Keywords
Close to the Front of the
Title Tag
• Leverage Branding
• Consider Readability and
Emotional Impact

9. H1, H2 Tags
• H1 Effect on Other Ranking Factors: H1 tag effects
organic search performance. A page’s ability to
effectively engage users is another way Google organizes
its search results. The bounce rate is possibly the most
important engagement metric as calculated by Google’s
algorithm.
• The Hummingbird Perspective: The Google
Hummingbird algorithm update, which aims
to provide a positive user experience, opens up a
great opportunity for optimizing an H1 tag.

10. Alt Tags
• Keep your alt-text short.
• Incorporate SEO keywords
into your alt-text.
• Make your alt-text
meaningful to your
readers.

11. Canonical Issue
The fundamental problems that canonicalization
can fix stem from multiple uses for a single piece
of writing–a paragraph or, more often, an entire
page of content–that appears in multiple
locations on one website or on multiple websites.
Search Engine refer to this issue as duplicate
content. Shown below some examples:
• www.edisoninfosystems.com
• edisoninfosystems.com/
• www. edisoninfosystems.com/index.html
• edisoninfosystems.com/index.php

12. Image Optimization
• If your image includes text, be sure to repeat it in
your alt-text.
WHAT WE SEE WHAT SEARCH ENGINE SEE
<img src=“books.png” alt=“books”/>

13. Adding Site in Webmaster Tool
Go to Google Webmaster tools website and sign in with
a Google account. After signing in, add your
website’s URL and hit the add new site button.
To easily add the meta tag to your website you can
install and activate our Insert Headers and Footers
plugin. Copy the meta tag line provided by
webmaster tools which will look something like this:
<meta name=“google-site-verification"
content="VerificationKeyCode" />

14. Adding Site in Google Analytics Tool
• Create a Google Account.
• Create a username and a secure password and
add your phone number (Google may use it to
verify your account), as well as your current email
address.
• Next, you have to have a Google Analytics
account. Find out how to set that up in our
tutorial on How to Setup and Use Google
Analytics on Your Website then return to this
tutorial.

15. XML & HTML Site Map Implémentations
• The standard way to build a sitemap is to
make an XML file. You also have the option to
create your sitemap manually or, alternatively,
you can choose from a number of third-party
tools to generate your sitemap automatically.
After you make your sitemap, you can
later submit it to Google with the Sitemaps
page.

16. Error 404 page optimization
• Retain Site Visitors
• Boost Keyword Rankings
• Consistent Site Navigation
• Strategic Internal Linking

17. Robots.txt Creation
• Identify which directories and files on your web server
you want to block from being crawled by the crawler
• Identify whether or not you need to specify additional
instructions for a particular search engine bot beyond a
generic set of crawling directives
• Use a text editor to create the robots.txt file and
directives to block content
• Optional: Add a reference to your sitemap file (if you
have one)
• Check for errors by validating your robots.txt file
• Upload the robots.txt file to the root directory of your
site

18. About Our Institute
• SEO Training Institute:
Training arm of Edison Info Systems.
• Establishment: 2008 at
Ghaziabad, Uttar Pradesh (India).
• Expertise: Training, Placement
Consultants, SEO services

19. Contact us
• Edison Info Systems
• Cosmos Business Hub, LG-1, Plot No- 586/1,
Vaishali, Ghaziabad
Landmark- Next to Pushpanjali Crosslay
Hospital, Pin- 201010
Contact No- 0120- 4238023, +91- 9717727864
• Email : info@edisoninfosystems.com
Website : www.edisoninfosystems.com