Edelman's Sponsored Content Report

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Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0

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