1. Music Video Questionnaire Primary Research
I have constructed a primary research questionnaire to recover valuable
information about preferred styles and content of music videos. I have asked
questions that are relevant to the music video I wish to construct which will
help me to make decisions based on my target audience. Most of the
questions that I have asked are Quantitative which will give me useful
statistics based around my ideas. However I have used one or two
Qualitative questions which will reveal opinions about music videos. The
genre I wish to do has a stereotypical age group of sixteen to late twenties.
Due to this I did not include a question requiring age as I made a point of
handing the questionnaires to people within this specific age group.
1. Are you Male or Female?
Male: 40%
Female: 60%
This question helps me to decide what preferences come from each gender.
As men are typically prone to be enticed into loud music and action packed
videos, it is interesting to find out what the preferred response is from a
woman. Therefore I asked more women to discover how I could meet
expectations from both genders. In doing this I found out that surprisingly 4
out of the 6 women I asked preferred fast paced edited music videos. This
was good information to use as it shows me that not all women are
stereotypes that enjoy watching slow, continuous footage.
2. What is your preferred genre of music?
Electronic: 10%
Hip Hop: 20%
Drum & Bass: 1%
House: 30%
Alternative: 30%
This question is to get a feel of what musical background and tastes my
participants have. It does not contain any mainstream genres as I am staying

2. clear of stereotypical conventions that this would involve, such as a love story
narrative that would be found in a pop video or a sense of lustfulness that
could be seen in R & B. The qualitative data I received shows that the
majority listens to house and alternative. Using my own knowledge I know
that it is not unusual to have a non-linear narrative within these music videos
and also footage that is abstract. This is useful information as complies with
my preliminary3. Where do you usually consume
idea
music?
Youtube
Social Networking
MTV
With the information from this question it tells me where my target audience
consumes the music videos they view. It is relevant to me as it shows what a
popular method is, therefore is I was going to publish my video I would know
what my best chances of gaining the most views were. As I discovered that
YouTube is the most common form of consumption, I would post it on to the
website once it is finished.
4. When watching a music video, what is
your preferred style?
Narrative: 30%
Performance: 30%
Abstract: 20%
Mixture of all: 20%
Discovering the preferred style of music video is crucial to my production. It
tells me what is popular in terms of narrative, abstractness and performance
footage. The results I came up with show that the majority of people
preferred a performance or narrative structure. This was surprising to me as it
is not what I expected from my target audience. As a result of this I have
decided on an executive decision of combining a mixture of all aspects. This
is so that I can involve footage similar to all styles and still meet expectations
of my target audience.

3. 5. Does the use of colour help deliver its messages
in a more direct way?
Yes, colours reflect the style and themes of a
music video: 70%
No, they are just put there to make it bright: 20%
Black and white videos have a better effect: 10%
In my opinion colour in a music video is important to the style and themes
that it is presenting. The use of colour can deliver certain messages in the
narrative or structure to show connotations. A big majority of the data I
received agrees with my opinion on colour as 70% said that it helps reflect the
style and themes of a music video. However I also gave the option for the
effect of black and white, I did this to see if I should edit or shoot any footage
like this, the results showed me that only one person from my sample
preferred this. Knowing this I will now only shoot my video in colour but will
experiment with filters to create an effect of the scene. On the other hand
colours will be predominant anyway as It will consist of bright clothing and
settings.
6. Do you think that synchronized
editing creates a better effect?
Yes: 80%
No: 20%
Synchronized editing is when the footage you see fits in with beat and tempo
of the music. I think that it is a very useful method in editing as it gives you a
guideline of when to cut to the next shot. A big 80% of the people I asked say
that it makes a difference when watching a music video. Due to this I will edit
my footage to go with the beat of the music in many places.
7. Do you prefer…
Fast paced edited
music videos: 80%
Slow continuous
footage: 20%

4. As expected, this question links in with my data for number 6. The 80% of people that preferred
synchronized editing also like it to be fast paced. With the song I have chosen I will edit my
footage accordingly to fit in with the tempo and the beat. For the chorus and slower parts of the
song, I will use footage of moving traffic or abstract objects and edit them accordingly.
8. What kind of feel does special
effects give off to the audience?
Creative giving it a
unique style: 70%
Too complicated: 0%
When coming to edit my music video I will experiment with different techniques of special
affects. I may consider slow motion or speeded up footage to create a preferred look.
70% of my results show me that my target audience believe that with special effects
10. finding out the favourite music video from the participants is crucial to
comes a unique style of video. However none of my recipients said that it makes the video
understand their musical background and why they had these preferences.
look complicated, therefore if I chose to put them in it would be a good response.
However some of the videos that have been mentioned are a completely
different genre from the one I am focusing on. Next time I will try to find
people that can relate to these genres more, therefore giving more
meaningful answers.
10. Do music videos have an
influence on you?
Yes: 30%
No: 70%
The hypodermic theory relates to this as it says that audiences are directly
influenced by the things they watch. It is interesting to discover how the
modern audience respond to this and see if videos have an effect on them.
My results proved the theory wrong as 70% of my answers said that it makes

5. no change. However I gave the option to state why for yes and It saying that
it projects an image of the artist whilst also inspiring people. This may be due
to the footage that they see the artist doing or actions going on.
11. Are instruments and equiptement
important in a music video?
Yes: 60%
No: 40%
As they are common in a live performance styled music video, equipment
and instruments can play a key part to the skills showcased in the music. Just
over half the results show that it is important to have instruments on display, I
believe this is because it shows the bare bones of where the music comes
from and also the talent that they have. However I will try to keep costs to a
minimal in my production therefor I will have to see if it is possible to acquire
them for free otherwise it is not an option.