Developing and Marketing an RSS Journal Service for Your Library Erika L. Sevetson Christopher Hooper-Lane Allan R. Barclay Ebling Library University of Wisconsin-Madison Midwest Chapter, MLA October 2007 I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor

Dr. Norman Fost (Peds Fac) Photo publicly available at http://www.coreweekly.com/coffeewith_42805.htm

RSS group Membership 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services Charge Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks Report on feasibility, required staff input, limitations, and development timeline. Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Membership

2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services

Charge

Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

Report on feasibility, required staff input, limitations, and development timeline.

Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Feed Navigator (Terkko, Univ of Helsinki)

RSS group Membership 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services Charge Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks Report on feasibility, required staff input, limitations, and development timeline. Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki) Communication Agreed on weekly face to face meetings Created a WIKI For all library staff to follow the group, we created: Intranet page Blog

Membership

2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services

Charge

Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

Report on feasibility, required staff input, limitations, and development timeline.

Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Communication

Agreed on weekly face to face meetings

Created a WIKI

For all library staff to follow the group, we created:

Intranet page

Blog

Wiki top

Wiki bottom

Intranet home

Blog

Phase 0

Adding feeds

Phase 1

Phase 1

Phase 1

Phase 2

Phase 2

Adding categories Clip of adding the journal Brain as a top journal to the Neurology subject guide

OPML bundles Users can import either: RSS feeds of all journals on a subject RSS feeds of only the top journals in a subject Clip of adding an OPML bundle for the top journals in Neurology

Users can import either:

RSS feeds of all journals on a subject

RSS feeds of only the top journals in a subject Clip of adding an OPML bundle for the top journals in Neurology

Phase 3 On Hold

Phase 4

Education—in person UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007)

Education—in person Library Workshop Series Curriculum integration

Education—virtual Clip of RSS Overview Clip of subscribing with Internet Explorer

Clip of RSS Overview

Clip of subscribing with Internet Explorer

Education—virtual

Education—internal Updates at staff meetings 10-15 minute RSS teaching “script” Google Reader & Bloglines instruction accounts

Updates at staff meetings

10-15 minute RSS teaching “script”

Google Reader & Bloglines instruction accounts

Marketing Incorporate into subject guides & portals

Incorporate into subject guides & portals

Marketing—next steps Elevator speech Table tents Brochure

Elevator speech

Table tents

Brochure

The future

Thank you! PPT at www.slideshare.net Search for Ebling Email [email_address] [email_address] [email_address]

PPT at www.slideshare.net

Search for Ebling

Email

[email_address]

[email_address]

[email_address]