Connecting Content to Readers: Marketing RSS as an Information Management Tool Erika L. Sevetson Christopher Hooper-Lane R...
RSS group <ul><li>Membership </li></ul><ul><ul><li>2 Information Architects, 1 Tech Services/Electronic Resources, 3 Publi...
<ul><li>Phase 1: Feed Collection, FeedNavigator    Evaluation & Report on  Recommendations  </li></ul><ul><li>Phase 2: Ove...
RSS resources
Alphabetical list
Subject list
Challenges
Internal education <ul><li>Educational presentations and updates at staff meetings </li></ul><ul><li>Blog and Intranet pos...
Internal education
UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road:    CGEA/AAMC (March 2007) External sessions
External sessions “ Keeping Current with the Health  Science Literature”  session in our  Library Workshop Series Curricul...
Virtual sessions
Virtual sessions
Incorporate into subject guides & portals
Next steps <ul><li>10 minute “mini class”  </li></ul><ul><li>Table tents </li></ul><ul><li>Library brochure insert </li></ul>
The future i Google
The future
The future netvibes
Thank you! <ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><...
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Connecting Content

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Slides from the Ebling presentation at MLA '08, Chicago.

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  • Thank Christine. What I’d like to do today is talk very briefly about a project at Ebling Library and how we are using it in marketing and education.
  • Connecting Content

    1. 1. Connecting Content to Readers: Marketing RSS as an Information Management Tool Erika L. Sevetson Christopher Hooper-Lane RSS Development Group I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor
    2. 2. RSS group <ul><li>Membership </li></ul><ul><ul><li>2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services </li></ul></ul><ul><li>Charge </li></ul><ul><ul><li>Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks </li></ul></ul><ul><ul><li>Report on feasibility, required staff input, limitations, and development timeline. </li></ul></ul><ul><ul><li>Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki) </li></ul></ul>
    3. 3. <ul><li>Phase 1: Feed Collection, FeedNavigator Evaluation & Report on Recommendations </li></ul><ul><li>Phase 2: Overhaul existing RSS journal feeds pages </li></ul><ul><li>Phase 3: Develop bundled OPML packages </li></ul><ul><li>Phase 4: Develop shopping-cart like application (on hold) </li></ul><ul><li>Phase 5: Develop Instructional and Promotional Plans </li></ul>Project phases
    4. 4. RSS resources
    5. 5. Alphabetical list
    6. 6. Subject list
    7. 7. Challenges
    8. 8. Internal education <ul><li>Educational presentations and updates at staff meetings </li></ul><ul><li>Blog and Intranet posts </li></ul><ul><li>Elevator speech about RSS </li></ul><ul><ul><li>“ RSS is a way for you to get ToCs of journals/magazines, headlines from your favorite newspapers, entries from relevant blogs, etc. all in one location accessible to you from any computer with Internet access.” </li></ul></ul><ul><li>Teaching materials: </li></ul><ul><ul><li>10-15 minute RSS teaching “script” </li></ul></ul><ul><ul><li>Instructional account </li></ul></ul><ul><ul><ul><li>Google Reader </li></ul></ul></ul><ul><ul><ul><ul><li>Full </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Empty </li></ul></ul></ul></ul><ul><ul><ul><li>Bloglines </li></ul></ul></ul>
    9. 9. Internal education
    10. 10. UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007) External sessions
    11. 11. External sessions “ Keeping Current with the Health Science Literature” session in our Library Workshop Series Curriculum integration
    12. 12. Virtual sessions
    13. 13. Virtual sessions
    14. 14. Incorporate into subject guides & portals
    15. 15. Next steps <ul><li>10 minute “mini class” </li></ul><ul><li>Table tents </li></ul><ul><li>Library brochure insert </li></ul>
    16. 16. The future i Google
    17. 17. The future
    18. 18. The future netvibes
    19. 19. Thank you! <ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://snipurl.com/2968l </li></ul></ul>

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