At Frost & Sullivan, we collaborate with our clients to develop MegaTrends scenarios, bold predictions, and insights into the future to uncover unmet customer needs. Areas we specialize in: * Geographic expansion * Competitive Strategy * Customer Strategy * Distribution Strategy * Vertical Market Expansion * New Product Launches * New Product Development * Technology Strategy * Mergers and Acquisitions Call us at +662 637 7414 or email englok.koh@frost.com to find out more!

1. G R O W T H
C A P A B I L I T I E S
in
T H A I L A N D

2. Overview
01Growth Value
Proposition:
Why
Frost & Sullivan?
02Visionary
Platform
For Growth:
How Do
We Do It?
03Frost & Sullivan
Thailand:
Profile
for Growth
04Frost & Sullivan
Thailand:
Case Studies
in Growth
05 What’s Next?
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3. 93% of CEOs cite growth as their first priority
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4. Growth Value Proposition:
Why Frost & Sullivan?
4

5. At Frost & Sullivan, we collaborate with our clients to develop visionary
scenarios, bold predictions, and insights into the future to uncover unmet
customer needs. Our most ambitious goal is to help facilitate and provoke our
clients to develop new innovations in their business based on these unmet
needs and visionary scenarios.
What Makes Frost & Sullivan Unique
5

6. We also help implement solutions
Frost & Sullivan provides a
fully-integrated approach to
generate, evaluate, and
implement growth strategies
Growth
Implementation
G r o w t h
C o n s u l t i n g
Insight to Implementation
Ability to convert global research into
actionable and proven corporate and
business strategies, processes, and tools
to help companies implement growth
processes at best practice levels.
Customized Solutions
Our Growth Consulting services leverage
customized research, business strategy,
and innovative tools that are tailor-made
to address specific projects and
challenges.
Comprehensive Research
Join our Growth Partnership Services to
access disciplined research, intelligence,
and global coverage to achieve a
balanced view of your specific sector to
generate opportunities and gain a
competitive advantage.
6

7. With the Broadest
Industry Coverage
Frost & Sullivan has the broadest
industry coverage of any company in
the world – covering 14 industries,
35 sectors, and 300 markets
Automotive
&
Transportati
on
Aerospace &
Defense
Measurement &
Instrumentation
Information &
Communication
Technologies
HealthcareEnvironment &
Building
Technologies
Energy & Power
Systems
Chemicals,
Materials
& Food
Electronics &
Security
Industrial Automation
& Process Control
Automotive
Transportation &
Logistics
Consumer
Technologies
Minerals &
Mining
7

8. A Solution for Every
Growth Need
• Geographic expansion
• Competitive Strategy
• Customer Strategy
• Geographic Expansion
• Distribution Strategy
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• Vertical Market Expansion
• New Product Launches
• New Product Development
• Technology Strategy
• Mergers and Acquisitions
A diversified growth strategy that
incorporates the right combination of
growth processes
8

9. Others, 40.0%
North America
95,000 Companies
Latin America
9,000 Companies
Africa/Middle East
8,000 Companies
Asia Pacific
47,000 Companies
Europe
80,000 Companies
South Asia
11,000 Companies
With a Global Reach
Frost & Sullivan has over 40+ offices
that provide global perspective,
coverage, and services
By region
250,000 SMEs & global companies, servicing 2 million executives
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10. How We Have Grown
The Frost & Sullivan Story:
Past, Present, Future
Today – The Future
Visionary
Innovation
• Mega Trends
• CEO 360 Degree Visionary
Perspective™
• GIL Think Tanks
• GIL Global Community
1990 – Today
Building
Growth
Partnerships
• GIL Global Events
• Growth Partnership Services
• Growth Consulting
• GIL University
1961 – 1990
Emerging
Research
• Global footprint begins
• Country Economic Research
• Market Technology Research
10

11. Visionary Platform
For Growth:
How We Do It
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12. CEO’s 360 Degree Visionary
Perspective: Our Solution
Integrates 7 critical perspectives to
empower CEOs with a visionary view
of their industry
The CEO 360 Degree Perspective™
• Evaluates opportunities
• Reduces risk and
increases decision
accuracy
• Implements Best
Practices in growth
strategy
• Builds the foundation
upon which for visionary
becomes possible
12

13. Our Team Is Your Team
Frost & Sullivan research indicates that
CEOs most often rely on 8 key executive roles
to shape and execute their growth strategy
The CEO’s Growth Team
13

14. • Market Research
• Technology Research
• Economic Research
• Mega Trends
• Technical Insights
Our Focus: Your Growth
Helping clients accelerate growth
through best practices in Growth,
Innovation and Leadership
i
• Mega Trends Consulting
• GIL University
• Technology Consulting
• Industry Convergence
• Research Workshops
• Emerging Markets Program
• Growth Implementation
Solutions
• Integrated Marketing
Solutions
• Conferences/Workshops
• Best Practices Awards
• Growth Partnership Services
Program that combines
research and consulting to
offer growth solutions.
• Consulting Projects
with leading MNCs, LLCs
and Governments.
• Career Best Practice
Research to help career
functions
Information
Syndicated
Research
Insight
Strategy &
Growth Solutions
Implementation
Visionary
Innovation
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15. 15
Growth Partnership
Services
Growth
Consulting
GIL University Events
GIL Global
Community
Our Services
Take advantage of these growth
opportunities to gain a jumpstart on the
competition and accelerate growth
• Growth Implementation Services
• Visionary Innovation
• Growth TEAM Membership
• Integrated Marketing Solutions
Other Services:

16. 16
Frost & Sullivan Thailand:
A Profile for Growth

17. Frost & Sullivan Thailand
Frost & Sullivan Thailand is a key link in Frost & Sullivan’s growing
global chain with vast multi-disciplinary experience across
industries, markets and growth processes.
Established in 2008 to provide
research and consulting
services
17

18. Frost & Sullivan Thailand Clients
A selection of clients who have
benefitted from our services
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19. Top Networking Opportunities
GIL Thailand
A valuable opportunity to network, while developing a
perspective on challenges and opportunities in the region.
Excellence Awards
Thailand Excellence Awards recognize companies and
individuals that have pushed the boundaries of excellence -
rising above the competition and demonstrating outstanding
performance in the Thailand market.
More Value-Add Services
• By-invitation-only Growth Opportunity Briefings
• Ask the Analyst Sessions
• Interaction with Experts via blogs, enquiry time, and
webinars.
• Live eBroadcasts
Gain access to Frost & Sullivan’s
exclusive GIL programs and events
19

20. Frost & Sullivan Thailand Media Exposure
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21. Excellence In
Implementation:
Case Studies in Growth
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22. Case Study: Chemicals &
Materials
THE CHALLENGE PROJECT OBJECTIVE
A global petrochemical company based in Thailand
wanted to perform an strategic analysis to evaluate the
opportunities of biochemical market.
• To perform an evaluation on recent technology
development in the global biochemical market
• To identify growth opportunity analysis in
biochemicals market, at the angle of market size,
market potentials and competition dynamics
• To identify all different types of biochemicals that
can be produced from renewable sources
OUR APPROACH AND WORK
Frost & Sullivan proposes a three –fold approach to evaluate the growth opportunity:
1. Conducting a detailed study (primary and secondary) in assessing strategic growth opportunity analysis in
biochemical that can be produced from renewable sources
2. Focusing on the global search for the latest development in biochemical market, included advances in
corporate, start-up companies, spin-off companies, etc
3. Studying the competitive environment through discussion with technology vendors, operators, universities
and research organizations
OUTCOME AND BUSINESS IMPACT
• Frost & Sullivan delivers a comprehensive study on strategic analysis to the organization.
• It is supported by in-depth analysis on the development of biochemical industry for the last 5 years, with
different feedstock choices, technology advances and the level of R&D intensity.
• Frost & Sullivan provides strategic recommendation on the potential opportunities of biochemical market.
Assessment of Technologies and
Opportunities in the Biochemicals
Market
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23. Case Study: Healthcare
THE CHALLENGE PROJECT OBJECTIVE
• A Thai chemical company based in Thailand would
like to validate the global business opportunity of
‘new antibiotics’ for animal feed, wound care, and
acne treatment
• Based on the market, technology, and financial
analysis, the company will make the Go/ No Go
decision to partner with a ‘new antibiotics’ inventor
• Validate the global opportunity for ‘new antibiotics’
in animal feed, wound care, and acne management
in terms of market attractiveness only.
OUR APPROACH AND WORK
Frost and Sullivan domain knowledge, secondary research and limited interviews with key industry players across
the applications were the key information sources for this report
OUTCOME AND BUSINESS IMPACT
• Market Analysis
- Global Market Size of Animal Feed
- Key Animal Feed Compounders
- Drivers and Restraints for ‘new antibiotics’ usage
- Key substitutes for ‘new antibiotics’
Antibiotics, AMP, Phages, Probiotics etc.)
- ‘New antibiotics’ Market Potential
(Based on Antibiotics for Animal Feed Market,
‘new antibiotics’ inclusion Rate & Price, ‘new antibiotics’
penetration potential
Global Business Opportunity Validation
Analysis of New Antibiotics for Animal
Feed, Wound Care and Acne Treatment
• Customer Analysis
- Attitude and Perceptions of Interviewed
Experts towards usage of ‘new antibiotics’
and compare with antimicrobials and other
substitutes
- Barriers/ Challenges to switch from
substitutes to ‘new antibiotics’
- Benefits of ‘new antibiotics’ vs.
antimicrobials and other substitutes
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24. Case Study: Automotive &
Transportation
THE CHALLENGE PROJECT OBJECTIVE
• Outside Thailand, the client has small scale
assembly operations in Malaysia, Philippines and
Vietnam.
• These cater primarily to local demand, rather than
serving as hubs for export.
• The client wants to set up an export hub in the
region, preferably in Indonesia.
Strategic Assessment of Indonesia as an export hub
for Commercial Vehicles, with particular focus on:
• Potential impact of FTAs on manufacturing in
ASEAN
• Attractiveness of Indonesia as a production base for
Commercial Vehicles
OUR APPROACH AND WORK
• The Assessment was carried out along 2 distinct tracks – the “Pull for Production” & the “Push for Export”.
• “Pull for Production” involved assessing market environment, supply chain and costs of production.
• “Push for Export” dealt with export incentives and the impact of various Free Trade Agreements on
manufacturing in ASEAN.
OUTCOME AND BUSINESS IMPACT
• The Strategic Assessment of Indonesia helped the client evaluate the market for future investment.
• The study also helped compare the relative attractiveness of China and Indonesia and the impact the ASEAN-
China FTA would have on the long term viability of investments in the two markets
• The engagement also contributed to the client’s better understanding of market dynamics.
A Global Commercial Vehicle Major
based in Thailand
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25. Case Study: Automotive &
Transportation
THE CHALLENGE PROJECT OBJECTIVE
• Myanmar had been a closed market under military
regime and sanctions by developed nations.
However, it has opened its market and sanctions
have been eased.
• Myanmar has lots of natural resources and
infrastructure projects.
• Due to long term closed market, the market
information is not widely available.
• To assess market size of passenger vehicle
markets
• To understand competitive environment
• To understand regulations to enter the markets
• To evaluate market entry options
OUR APPROACH AND WORK
• To collect relevant vehicle data such as import and registration, and analyze the data
• To interview with vehicle distributor and importers to understand their products and the market trends
• To interview with vehicle users to understand their vehicle usage and the market trends
• To get regulatory information from the government agencies
• To analyze the market situation and recommend market entry options for the client
OUTCOME AND BUSINESS IMPACT
• The client is able to capture the market situation, opportunities and risks more accurately.
• Market entry strategy fine-tuned
• Distribution strategy being fine-tuned
A Global Passenger Vehicle
Manufacturer based in Thailand
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26. Case Study: Automotive &
Transportation
THE CHALLENGE PROJECT OBJECTIVE
• Despite steady sales and profitability, the client’s
market share was going down and the performance
of dealers was unsatisfactory
• The client wanted to know whether their existing
sales were in line with the potential that the markets
had to offer and what additional volume, if any,
could be gained by lowering existing prices
• To determine market potential for the brand in the
target markets
• To determine price sensitivity of the brand’s current
offerings
OUR APPROACH AND WORK
• To understand the price sensitivity, Frost & Sullivan focused on the intenders of premium luxury bikes.
• Market mapping was done to understand the price-volume characteristics of the premium bike segment
• Intenders were asked to state their intention for purchase at various price points.
• Data from the price sensitivity analysis and market mapping were used to arrive at the price volume curves for
lower price ranges and determine additional volume potential
OUTCOME AND BUSINESS IMPACT
• The additional volume so estimated formed a key input for the client’s annual sales & marketing plan
• The Price Sensitivity Analysis helped the client readjust its price positioning without compromising on its
premium-luxury status.
• The potential sales-existing sales mismatch helped the client better evaluate channel performance
Volume Estimation & Price Sensitivity
Analysis for a Premium Luxury
Motorcycle Brand in Key Asian Markets
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27. What’s Next?
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Next Steps
Serious about building an innovative growth strategy?
JOIN OUR GROWTH PARTNERSHIP SERVICES
and leverage our research and best practice guidebooks...
ATTEND OUR NEXT GIL EVENT
and interact with visionaries and innovators.
SPEAK WITH A GROWTH CONSULTANT
to address your specific projects and challenges.
SCHEDULE A GROWTH STRATEGY DIALOGUE
and discuss with us one-on-one your strategic options.

29. + 66 (2) 6377 414
+ 66 (2) 6377 415
englok.koh@frost.com
www.frost.com
Frost & Sullivan Thailand
152 Chartered Square Bldg. #14-02
North Sathorn Road,
Silom, Bangrak, Bangkok 10400
For More Information, Contact Us
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