Trade associations and professional societies represent an untapped resource for companies and charities seeking cause marketing alliances. This presentation from the Cause Marketing Forum's Master Series offers a look at how you can tap in to this untapped resource. You can listen to the audio recording of this presentation by going to http://www.causemarketingforum.com/audiocourses.asp

1. The Amazing Association Opportunity © 2009 Drake & Company

3. Today’s Agenda 1 2 3 4 Examples Background Wrap-up Working with Associations

5. Typical Cause Marketing Model Non-Profit Corporate Partner $ 1

6. The Untapped Association Resource Cause NonProfit Corporate Partner Association Partner 1 $

9. Examples of Tapping Associations 2 Cause NonProfit Corporate Partner Association Partner $

11. Connecting with Youth 2

14. Change Your Clock Change Your Batteries 2

20. Case Study 2

21. Who? Cause: Military families 2

24. Association’s PR Power 2

25. Association’s PR Power 2 http://www.msnbc.msn.com/id/3032619/#28210632 http://www.wmur.com/news/18190286/detail.html Local news everywhere = national coverage

26. 23.4 MILLION households said they saw, read or heard about Trees for Troops Impact for Industry 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 2

28. The Untapped Association Resource 3 Cause NonProfit Corporate Partner Association Partner $

30. Finding Associations Identifying Associations Where do you find them ? Gale’s Bacons Yellow Book ASAE Local SAE Drake & Company 3

31. Finding Associations 3

32. Finding Associations 3

38. Questions & Dialog 4