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Ford Flex

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The social media Marketing strategy proposal of Ford Flx

The social media Marketing strategy proposal of Ford Flx

Published in: Automotive, Technology, Business

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  • Pros
    Cons
  • Transcript

    • 1. • The full-size crossover car manufactured by Ford Motor Company. • Flex is based on the Ford Fairlane concept which was showed at the 2005 North American International Auto Show.
    • 2. Combines characteristics both minivan and SUV Fashionable design Brand loyalty Great vehicle for family - Many competitors - High cost Pros!! Cons!!
    • 3. • Younger Parents (30-40) • Enjoying leisure life
    • 4. • Marketing through social media • Product Placement Drama “Fringe”
    • 5. • SEO • Google Adwords “Large space minivan” “Ford Crossover Car” • Buzz Marketing (Mouth to Mouth) through Social media
    • 6. • SEM • Share information with review
    • 7. Focusing on customer’s voice - Trackur.com - Monitter.com - Technorati.com - Google.com/alerts - Twendz.waggeneredstrom.com
    • 8. PPL Google AdwordsSEO SEM Creating Social Media
    • 9. Budget - Social Media= Free - Google Adwords=CPC(10 cents) - PPL = $30,000~$50,000 $55,000