The social media Marketing strategy proposal of Ford Flx

2. • The full-size crossover car manufactured by Ford
Motor Company.
• Flex is based on the Ford Fairlane concept which was
showed at the 2005 North American International
Auto Show.

3. Combines characteristics
both minivan and SUV
Fashionable design
Brand loyalty
Great vehicle for family
- Many
competitors
- High cost
Pros!!
Cons!!

4. • Younger Parents (30-40)
• Enjoying leisure life

5. • Marketing through social media
• Product Placement Drama “Fringe”

6. • SEO
• Google Adwords
“Large space minivan”
“Ford Crossover Car”
• Buzz Marketing
(Mouth to Mouth)
through Social media

7. • SEM
• Share information with review

8. Focusing on customer’s voice
- Trackur.com
- Monitter.com
- Technorati.com
- Google.com/alerts
- Twendz.waggeneredstrom.com

9. PPL
Google
AdwordsSEO
SEM
Creating
Social
Media

10. Budget
- Social Media= Free
- Google Adwords=CPC(10 cents)
- PPL = $30,000~$50,000
$55,000