Ford Flex

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The social media Marketing strategy proposal of Ford Flx

Published in: Automotive, Technology, Business
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  • Pros
    Cons
  • Ford Flex

    1. 1. • The full-size crossover car manufactured by Ford Motor Company. • Flex is based on the Ford Fairlane concept which was showed at the 2005 North American International Auto Show.
    2. 2. Combines characteristics both minivan and SUV Fashionable design Brand loyalty Great vehicle for family - Many competitors - High cost Pros!! Cons!!
    3. 3. • Younger Parents (30-40) • Enjoying leisure life
    4. 4. • Marketing through social media • Product Placement Drama “Fringe”
    5. 5. • SEO • Google Adwords “Large space minivan” “Ford Crossover Car” • Buzz Marketing (Mouth to Mouth) through Social media
    6. 6. • SEM • Share information with review
    7. 7. Focusing on customer’s voice - Trackur.com - Monitter.com - Technorati.com - Google.com/alerts - Twendz.waggeneredstrom.com
    8. 8. PPL Google AdwordsSEO SEM Creating Social Media
    9. 9. Budget - Social Media= Free - Google Adwords=CPC(10 cents) - PPL = $30,000~$50,000 $55,000

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