Introduction of Ford Motors and its products, Product Mix, Segmentation, etc is included in this presentation and to make it more interesting videos are also included in it to make it more captivating.

2. Ford Logo Meaning
• Oval Figure Design:
• Blue Color:
• White Color:

3. Vision and Mission Statement
• Mission Statement:
“to make people’s lives better by making mobility accessible and
affordable.”
• Vision Statement:
“to become the world’s most trusted company, designing smart
vehicles for a smart world.”

4. Introduction
• Founded: 16 June 1903
• Founder: Henry Ford
• Headquarter: Dearborn, Michigan, U.S
• Products: Automobiles, Luxury Vehicles, Commercial
Vehicles, Automotive parts, Pickup Trucks
and SUV’s. Brand

5. Marketing Mix
Product: Ford Figo: Price: 5,82,000 onwards
Place: Direct and Indirect Promotion: Advertisement,
Social Media, On ground
activation, Sponsorship,
Hoardings.

6. Old vs New Ford Commercial

7. Product Level
• Core: Ford Figo
• Basic: Ford Car with 1194 to 1499cc Engine
Fuel Type: Petrol/Diesel
Mileage: 18.5 to 24.4 Kmpt
Transmission: Manual and Automatic
Seating Capacity: 5 people
• Expected: Comfortable ride, good mileage, low fuel consumption,
good physic, attractive and some advance features.

8. • Augmented: Choose your favorite color
Can look exterior and interior online on Ford motor
website and even book a test drive online.
R15 Alloy wheels, sporty cellular grille, rain sensing
wipers, Dual-tone roof, automatic headlamps 96PS
(70.79KW) and Power Petrol Engine.

9. • Potential: Shop online through Ford online website.
Book an appointment for service.
Test drive appointment and locate a dealer.

10. Product Mix
Ford Figo Cars Sports Cars SUVs Pickup
Truck
Heavy
Commercial
Vehicles
Rube Red Fiesta GT Bronco F-Series F-Max
Diamond
White
Focus Mustang Bronco Sports Ranger F-Series
Smoke Grey Ka EcoSport Maverick Super Duty
White Gold Figo Edge Transit
Escort Equator
Aspire Escape
Mondeo Kuga
Taurus Everest
Evos
Expedition
Explorer
Puma
Territory

11. Product Mix
1. Product Line: 6
2. Product Width: 6
3. Product Length: (34/6)= 5.667
4. Product Depth: Ford Mustang (1 colours*1 size)= 1;
Ford Fiesta Hate back (1 colour* 1 size)= 1;
Ford Focus (1 colour* 1 size)= 1;
Ford Mondea (1 colour* 1 size)= 1.
5. Product Consistency: Strong distribution network of Ford Cars.

12. Brand Association
Ford
Ensuring
Customer
Convenience
Slogan
“ Kuch Family
wali feeling”
“Go Further”
Service
Appointment
International
Brand
Trust
Local
Employment
Website
Henry Ford

13. Geographic segmentation
Ford is mainly considers the metro
cities or the big cities.
Demographic segmentation
Age: Youngsters, ladies
Gender: Male and Female
Income: Higher and Middle
income groups.
Psychographic segmentation
The global brand name.
Segmentation

14. Targeting
 Selective Specialisation :
• In case of Ford cars, A is for Premium Class Customers who can buy Ford
Endeavour (Rs. 33.80 – 36.25 Lakh).
• B is for Middle Class Customers who can buy Ford EcoSport(Rs. 8.9 – 11.69
Lakh).
• And C is for Economy Class Customers they can buy Ford Figo(Rs. 5.82 – 8.37
Lakh).
A
B
C
M1
M2
M3
P1 P2 P3

15. Positioning
FOR
Frame of Reference
NOC
No. of Competition
Identify Target
Market
Understand Customer
Behaviour
Ford Figo
Chevrolet beat,Volkswagen
Polo,New Swift Santro Xing,
Grand i10 Ritz
Youngsters,Small
families
Value for
Money &
Comfort

16. POP
Point of Parity
POD
Point of Difference
Reason to Believe
Relevant
Unique
Believable
Price , Service
Power Steering,Anti Lock
Braking system,Driver
Airbag,Passenger Airbag,Alloy
wheels
“Leave your worries behind”
Desirable
Deliverable

17. Differentiation
• Performance:
• Quality:
• Rate/Range:
• Service:
• Technology:
• History:

18. Advanced Ford

19. Pricing Strategy
• Premium Pricing Strategy: Ford uses this pricing strategy mostly for
its luxury line of products under Lincoln.
• Competitor Pricing Strategy: Ford uses this pricing strategy for
Sedans and trucks.

20. Product Life Cycle