Marketing presentation for startups, Fleuron

2. Marketing

3. -Potential crowdfunding + venture capitalists
-Get customers
-Make the noun resonate

4. Strategies
Social media
Word of mouth
advertising and
referrals
Aesthetics
(brand, website)
SEO
Cold calling
Content marketing
(TV ads, etc)
INBOUND MARKETING OUTBOUND MARKETING

5. ser
People
Product
Place Price
Promotion Processes
Physical
evidence

6. Global Local

7. “Glocal”
Word of mouth
Digital marketing
Content marketing
Auto promotion

8. “Glocal”
Word of mouth
Digital marketing
Content marketing
Auto promotion

9. Inbound marketing

11. BE ACTIVE!
Contacts
It’s all about creating an glocal
interactive community
Social Media (Digital Marketing)
Bidireccional communication with (potential) customers

12. “Glocal”
Word of mouth
Digital marketing
Content marketing
Auto promotion

13. Word of mouth Auto-promotion
Fleuron
People TALK

14. Nike, Apple, Lidl, Amazon...
Name design and logo
(keeping it simple)
Website: simple, dynamic, self-exploratory.
Social media: relatable, updated,
informative, bi-direccional.
Tagline: memorable, accurate. Just do it; Wir leben Autos; ...
Name: short, powerful, familiar. Nike, Apple, Lidl, Amazon...

15. ser
People
Product
Place Price
Promotion Processes
Physical
evidence
It’s all about letting the company
speak for itself

16. “Glocal”
Word of mouth
Digital marketing
Content marketing
Auto promotion

17. BE ACTIVE!
Contacts
Social Media (Digital Marketing)
Bidireccional communication with (potential) customers

18. Digital marketing
Keep the company updated
Instagram
Facebook
Twitter
Personalized
website
LinkedIn Reddit

19. Target audiences
Spread the word.
Car Talk
Forum
Automotive
Forums
CarForum.net
Autoguide.com
It’s about maintaining a strong
presence online

20. “Glocal”
Word of mouth
Digital marketing
Content marketing
Auto promotion

21. Outbound marketing

22. Advertising
Online ads
Broadcast
(TV, radio)
Print media
(everywhere!)
Others: urban screens,
billboards...

23. Advertisements:
Relatedness Admiration

24. Uniqueness Fulfillment of needs

25. Filmed ads
Not too short
(>15 s)
Not too long
(<45 s)
Provide
questions
Provide the
answers
2nd person
narration
High key
lighting
Eye level
camera

26. Use of landscape  the car can circulate ‘everywhere’ and go far
Bird angle  show landscape to add power to the car
Close ups  attention to detail, proximity to customer
Sound  powerful music + silent diegetic sound
CAR ADS
Color  blend car with background to aport cleanness

27. • https://www.youtube.com/watch?v=3W3NyagWeU4
It’s about expressing how great
the product is

28. Media philosophy of Fleuron
It’s all about creating an glocal
interactive community
It’s all about letting the company
speak for itself
It’s about maintaining a strong
presence online
It’s about expressing how great
the product is

29. Media Department (non-marketing)
Network -support
-share ideas
-global  local
• Interactive platform  communication users-customers-third parties
• Company = living organism

30. Personal plan
• Intensive research
• Marketing strategy  7 P’s
• Create presence in fòrums
• Spread the word
• Contacts with automobile fairs, etc.
• Create visual content (e.g flyers, online ads)
• Media team