Agent reboot boston lesley and diane

Presented by: Lesley Lambert, Park Square Realty Diane Guercio, Towne & Country, Realtors October 13, 2010, Agent Reboot Boston From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine 124 N Main St., Leominster MA

1. What is your goal?
Think like a client, not an agent
“ Don’t hunt the hunters”
Use social media/online media as another avenue for expanding your farm
How will you connect with the people that you like to work with?

2. Brand Building
Blog/website
Facebook business page
Twitter as newsfeed AND personal connections
Animoto for video -> upload from Animoto to your YouTube Channel

You want to be all over the first page in a Google search for your property address
Get your listing on YouTube, tagged with the property address
Flyer – Postlets, Realbird, vFlyer. Each has a free option.
Craigslist for the Google juice
Facebook page – get a business page!
All roads should lead to your blog/site. Wordpress? Check out the RealShoutSearch free plug-in
3. From Listing to Leads:

Take how you are different
into your listing presentation. Create a Powerpoint for listing presentations
How do you set yourself apart?

Be Memorable…
and make sure that they can find you

Our four favorites
My WordPress blog
Animoto (animoto.com)
RealBird (realbird.com)
Facebook Pages

Tools
Lesley’s 3 Favorites:
QR Codes – make on Goog.gl or http://qrcode.kaywa.com/
Realbird Maps: Realbird.com
Tubepress – Wordpress plug-in
Diane’s 3 Favorites
Vyoo.it
Online card: rlty.me. Businesscard2.com
Issuu.com to upload and embed documents
Bonus: Dropbox.com online storage for listing photos, documents

Contact us
Lesley Lambert
westernmahomes.net
http://card.ly/lesleylambert
[email_address]
Diane Guercio
http://dianeguercio.com
http://rlty.me/diane
[email_address]
or Google us

http://heyamaretto.com	6
http://westernmahomes.net	6
http://webcache.googleusercontent.com	1
http://flavors.me	1

Agent reboot boston lesley and diane

by Diane Guercio on Oct 14, 2010

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