Today we are discussing on how to optimize these Meta Tags to make search engine bots understand about your website. There are several HTML meta tags. From Title, Meta Description, Header tags to Image alt tag and Geo Meta tag.
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Online Marketing with Basic On Page SEO Meta Tags
1.
2. Basic On Page SEO Meta Tags
Last time we have discussed on the Website Analysis
parametersbeforewestartOnPage.
Today we will discuss in detail on how to optimize these Meta Tags
tomakesearchenginebotsunderstandaboutyourwebsite.
ThereareseveralMeta Tags weneedtotakecareof.
3. Meta Title:
<title>OnPageTagsforSEO</title>
When search engine bots crawl HTML tags of your website, Title
Tag with Keywords makes these bots understand about your
web page. Title Tag must have primary keywords within 57 -
60 characters.
Use the keywords which have been used in the web content more
often.
Exceeding character limits will NOT SHOW whole title in
GoogleSearchEngineresultandyouwilllooseyourpotentialvisitors.
4. Meta Description:
<metaname="description"content="meta description"/>
Meta Description tag for a particular landing page is nothing but
adescriptionaboutthatwebpage/landingpage.
Like Title tag this HTML tag also has a character limit of 157 -
160 characters. You should use keywords in this character limit.
Exceeding will NOT SHOW the whole description in Google
Search Engine result. It is better to use the keywords which
havebeenusedinthewebcontentmoreoften.
5. Header Tags (<H1> to <H6>):
To use these tags from H1 to H6 you need to take care of web content
of your landing page. You can optimize your content in the
sourcepageorHTMLpagewith several header tags.
So, make sure that content must have 2 - 3 sub headers
with the keywordsselectedforthatparticularpage.
You can use sub headers for several tags from <H1> to
<H6>.
Google prefers pages with header tags (<H1> to <H6>)
moreofteninSearchEngineResult.
6. Header Tags (<H1> to <H6>):
ThereisaRule...
You can use <H1>On Page Tags for SEO</H1> only ONCE in a
singlepagewithmostimportantkeywordforthatpage.
You can use <H2>On Page Tags</H2> ONCE or TWICE but NOT
morethanthat.
Header tags from <H3> to <H6> are least important. You can use
<H3> for multiple times unlikeothersunlessyouneedtouseit.
7. Image Alt Tag:
Don't forget to use alt tags for the images you are using for
yourlandingpage.
WhytouseImage Alt Tag?
Image alt tag defines what the image is about. Image alt tag helps
search engine botstounderstandaboutthatimage.
Image Alt Tag even helps to get your image in Search Engine
Result for Image Search. So, it is also Important for your
websitetorankinGoogle.
8. Geo Meta Tag:
We are talking about SERP result in major Search Engines. Besides
Google,Yahooisalsoamajor search engine.
Pay ATTENTIONonthisstatement.
To rank in Google we mention the city or target service area
in Title and Description with Primary Keywords.Wecan
doGoogle Map Listing...
Geo Meta Tag is helpful for Yahoo search engine bots. So,
you can generate and put the Geo Meta Tag for your city or
serviceareaofbusinessbefore</head>...
9. Coming Discussion:
Google prefers Websites made on CMS (Content Management
System)platformslikeWordpress.
Wordpresssitesget1st page rank in Googleveryoften.
But it needs right optimization. It is very easy and user friendly now by
usingseveralWord press SEO plug ins.
We will discuss on such plug ins named SEO Yoast and All in SEO
inournextdiscussiontoknowNew Generation SEO Tricks.