How to choose converged network project manager

1. The 4th Annual Saratoga Wi-Fi Summit

2. The Agenda Today
• Part 1
• The Converged Network, Ryan Donnelly
• TE2 – The Experience Engine, Marjorie Hsu
• 30 minute Break
• Part 2
• Ruckus Wireless, Kevin O’Neill
• Wi-Fi Metrics, Brian Epstein

3. Monetize - How can the Wi-Fi network increase profits?
Optimize - How can the Wi-Fi network increase operating
efficiencies and lower costs?
Respond - How can the Wi-Fi network respond to dynamic
business and technology needs?
Elevate - How can the Wi-Fi network elevate the user experience?
Using Technology to Deliver MORE!

4. Identify your
Technologies
• HSIA
• Security
• Entertainment
• PMS
• IPTV
• VoIP
• Mobile POS
• Guest Engagement & Customer Service

5. • Proven track record and references
• Leading edge provider of goods and/or services
• Ability to manage other vendors
• Compliance with industry security standards
• Brand Certifications
Choose your Vendors

6. Infrastructure
Cabling and
Bandwidth

7. Define your Level of Convergence
What services, technology, and security do you need?
Behind the Firewall Outside the Firewall Air Gap / Security

8. Define your Network Requirements
Ensure your network will support your services
Switching Firewall Gateway Redundancy

9. Define your Vendor Requirements
Ensure parties understand their responsibilities and are held accountable
• Details are clearly spelled
out in a formal agreement
or letter of understanding
• Ensure quality of service
from Firewall to AP’s and
Ethernet ports

10. Onsite Project
Management
and
Coordination
Vital Piece to ensure a
property opens on time
with the right
technologies, working the
right way and delivering
MORE!
ISP Cabling
Wi-Fi
PMS and
Custom
Integration
3rd Party
Integration

11. THE EXPERIENCE ENGINE
TRANSFORMING THE GUEST EXPERIENCE

12. © 2015TE2. Confidential & Proprietary.
Experience is
the New
Battleground
for Brands
89% expect to compete on this basis and
are investing today to win ~ Gartner
TE2: TRENDS
TE2 | THE EXPERIENCE ENGINE, INC Source: Gartner “Importance of Customer Experience is on the Rise” September 2014

13. Increase engagement, activation and revenue by delivering guests what they actually need, in real-time.
Enrich and extend the hotel and resort experience with a wide-range of personalized interactions delivered
across mobile, wearable and digital technologies.
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
TE2:WHAT WE DO
TE2 Transforms Your Guest Experience
When - at the
right time
Who - to the
right guest
Where - at the
right place
Take the guesswork out of marketing

14. Transactions & Commerce
Make it easy to purchase, in the
moment, with bill to folio, eWallet or
other 3rd party payment methods.
© 2014TE2. Confidential & Proprietary.
TE2 | THE EXPERIENCE
ENGINE, INC
TE2: PLATFORM FEATURES
Convenience & Engagement
Make it easy for people to interact with
brands and dramatically enhance their
experience on property or in-venue. Drive
more engagement and convenience to
enable greater NPS and likelihood to
recommend.
Promotions & Advertising
Generate incremental revenue with
personalized offers, promotions, and
coupons for inventory, activities, food and
beverage, and more. Increase
redemption with more relevant targeting
based on “who, where and when.”
- Robust Analytics & Reporting -
Deliver the insights required to optimize engagement and revenue
Engage, Activate & Monetize with TE2 Experiences

15. Transactions & Commerce
• In-App Purchases
• Ticket & Entitlement Redemption
• Ticket, Seat, and Room Upgrades
• Food and Merchandise
• Coupons & Discounts
• Meal Pre-ordering
• Activity purchases
© 2015TE2. Confidential & Proprietary.
TE2 | THE EXPERIENCE
ENGINE, INC
TE2: PLATFORM FEATURES
Convenience & Engagement
• Branded Venue Map
• Point of Interest Filtering
• What’s Near Guest/Me
• Wait Times
• Scavenger Hunts, Trivia, and Badges
• Virtual Docent
• Outdoor Wayfinding
Promotions & Advertising
• Expiring Inventory Promotions
• Point of Interest Promotions
• Skip-the-Line Promotions
• Sponsored Advertisements
• Greeting & Goodbye Messages
Enable a Wide-Range of TE2 Experiences

16. TE2: THEME PARK
Skip the line for just $10
© 2015TE2. Confidential & Proprietary.
TE2 | THE EXPERIENCE ENGINE, INC
First-time visitors skip to the front
of the line when the wait time is
more than 60 minutes for $10.
30,000 sold.
Sea World: Deployed March 2014
IDENTITY:
First-time visitorsTIME:
60 Min Wait
PROXIMITY:
In Shamu line

17. TE2: UNIVERSITIES
TE2 | THE EXPERIENCE ENGINE, INC
TE2 is their mobile experience platform
to engage their campus community and
drive revenue, sponsorship and
convenience.
ASU: Deployed May 2015
IDENTITY:
Incoming Freshman
TIME:
Just after
Campus Tour
PROXIMITY:
On Campus
Near Bookstore

18. TE2: HOSPITALITY
Welcome guests & make them feel special.
Streamline check-in and personalize info
about the property and activities.
FOR EXAMPLE
Welcome to the Grand
Hyatt Kauai.
Don’t forget to reserve
Camp Hyatt by 6 pm.
TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.
IDENTITY:
Guest with family
TIME:
2:00pm
PROXIMITY:
Just checked in

19. TE2 | THE EXPERIENCE ENGINE, INC
TE2: HOSPITALITY
Hyatt Diamond member guests staying
at Grand Hyatt Kauai with kids after 2pm
get 20% off kayak excursion
FOR EXAMPLE
47
© 2015TE2. Confidential & Proprietary.
TIME:
2:00pm
IDENTITY:
Diamond Member,
have kids
PROXIMITY:
Grand Hyatt Kauai

20. TE2: MISSION CONTROL
• TE2 selected by Cedar Fair to power
digital guest experience across 11
parks nationwide
• Kings Island first to launch on May 21st
– prior to Memorial Day
• Over 50k registered users since
launch
• Convenience and promotion oriented
experiences
• Visualize real-time in-venue guest
activity
• Automate campaigns or broadcast ad-
hoc
• Measure performance with integrated
dashboard & analytics
© 2014TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
Customer Spotlight: Cedar Fair – Kings Island

21. TE2: THEME PARK
© 2015TE2. Confidential & Proprietary.
TE2 | THE EXPERIENCE ENGINE, INC
Launched Fast Lane promotion at
5 pm and sold 500 in the next two
hours.
IDENTITY:
Season-pass
holder
TIME:
5:00 pm
PROXIMITY:
In roller-coaster line
Jump to the Front with
Fast Lane!
Purchase your
Fast Pass Now
and don’t wait in
line!OF COURSE!
FAST LANE
$25.00
ORDER NOW
Kings Island: Deployed May 2015

22. Enterprise & Proximity Data
Our Connector Framework securely maps and
ingests your enterprise data asynchronously or
in real-time. We collect and correlate location
data from GPS, WiFi positioning, Bluetooth
Beacons, and NFC touchpoints.
Unified Identity
We use this information to progressively build a
unified identity in real-time based on consumer
interactions. These profiles power experiences.
Consumer Touchpoints
Our Device SDK makes it easy to deliver these
experiences - to the right consumer, at the right
time, in the right place, on the right device
TE2 EXPERIENCE MARKETING PLATFORM

23. © 2015TE2. Confidential & Proprietary.
The Impact: Measurable Revenue Growth
TE2: HOW WE DRIVE
MONETIZATION
Assumptions: 25M guest per year, 20% opt-in to mobile or 5M guests
© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC
“TE2 created a new revenue channel for us that did not exist before. Promoting and selling our high
margin products to guests, in-venue, when they need them, is a no-brainer.”
Darla Morse, SeaWorld CIO
Per Cap Loyalty & NPS Sponsorship & Ad
Food/Bev/Merchandise
promotions based on
relevancy to your
guests
$2 per guest
=$10M
Convenience &
engagement build loyal
fan base and increase
Net Promoter Score
+ NPS 5%
Provide new ad/sponsor
opportunities, Coke,
Unilever.
3 brands at $1M/Yr =
$3M
Total Revenue
$13M
The Impact: Measurable Revenue Growth

24. © 2015TE2. Confidential & Proprietary.
TE2 | THE EXPERIENCE ENGINE, INC
Delight & Engage Guests
Build Loyal Champions & Drive Up NPS
Increase Average Revenue per Guest
Winning in the Experience Age

25. Thank You

26. Breaktime!Time for a 30 minute break.

27. Ruckus Wireless Confidential27
Kevin O’Neill
TSM Ruckus Wireless

28. 28
 Outgrew market
 Gained share
 Solid Q1-3 bottom line
 New talents
 Product improvements

29. Enterprise Vertical Concentration
Hospitality
Education
Telecom
MDU
Government
HealthcareRetailVenueLogisticsManufacturing
Non Profit
Finance
Others
Ruckus Wireless Confidential29

30. Enterprise Customer Momentum
Total Enterprises End-Customers
o 14,837 New Customers
o 30% E/U repeat customers
2009 2010 2011 2012 2013 2014
5,579
11,579
21,701
33,373
48,210
Ruckus Wireless Confidential30

31. Market Share Trends
ARUBA
HP
MOTO/ZEBRA
MERU
JUNIPER
XIRRUS
AEROHIVE
UBIQUITI
RUCKUS
10%
50%
6%
2%
4%
8%
12%
...
54%
52%
3Q144Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Aruba
HP Moto
Ubiquiti
Aerohive
Xirrus
Meru
Juniper
Cisco
Source: Dell’Oro Group
2Q14

32. • Enterprise
• Digital classroom for K-12: US e-rate, (MoE maintenance of effort) funding in
other countries
• 11ac wave 1 & wave 2 upgrades
• Public Wi-Fi service expected in every public venue / public enterprise
• SP
• US MSOs ( Multiple System Operator ) & international cable/fixed operators
• Enterprise (esp SMB) managed services offered by MSOs, MNOs ( Mobile
Network Operator), MSPs
• Deployment or funding by OTT (over the top content providers) operators,
eg, Google, Facebook, Tencent, Alibaba
• Wi-Fi Calling buzz
• Developing/under-served markets
32
Market Drivers for 2015
Ruckus Wireless Confidential

33. Introducing ZoneFlex H500
Product Summary
 802.11ac, 2x2:2, dual band concurrent
 BeamFlex+ Adaptive Antennas with Polarization Diversity (PD-MRC)
 Matched Band Coverage
 Supports In-room Private Networking
 5 Ethernet ports
 1 rear-facing 10/100/1000 & PoE in
 4 front-facing 10/100, single PoE out
 Bluetooth Low Energy (BLE) Smart Beacon Support
 Cable channel for pass-through applications
 Mounts to worldwide standard electrical outlet boxes
 Single-gang wall-plate width (3.5 x 6.3 x 1.2 inches )
 ZoneFlex 9.10 / vSCG 3.0 / SCG 3.1
33 RUCKUS PROPRIETARY AND HIGHLY CONFIDENTIAL
Industry’s first wired-wireless wall switch access point with adaptive antennas!
Embedded BeamFlex+ Adaptive Antennas
Available Q1 2015

34. H500 Typical Markets
• Hotel Guest
Rooms
Hospitality
• MDU
Residences
Multi-Dwelling Units
• University
student
housing
Student Housing
34 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

35. Converged Guestroom Connectivity
Gigabit Ethernet Uplink
High Performance Guest WiFi
Dual Band 802.11abgn/ac
Wired Guest Access
Networked guestroom
infrastructure
IP Telephone
IPTV
PoE
STB
Cable pull-through
PBX phone
H500
BLE Beacon
BLE Beacon Service e.g.
Rewards Program Offer,
WiFi Onboarding…

36. Highlights
 Dual band 802.11ac 4x4:4 Access Point
 1733 Mbps (5 GHz), 800 Mbps (2.4 GHz)
 80 MHz channelization
 256-QAM modulation (both 2.4 & 5 GHz)
 BeamFlex+ Polarization Diversity
 MU-MIMO (up to 3ss)
 Chip-based Transmit BeamForming
 2x Gigabit Ethernet Ports – Link Aggregation (LACP)
 USB port for IoT devices e.g. BLE beacons
 802.3af/at PoE or 12VDC power – 802.3af Operating Mode Feature
 ZoneDirector 9.12 / SmartZone 3.1.1
36
Introducing ZoneFlex R710
Ruckus Proprietary and Confidential
Ruckus is 1st
Industry’s Best Wave 2 802.11ac Indoor Access Point

37. R710 Applications - Examples
• Mid to large
Enterprise
Dense Enterprise
• K-12
Classrooms
• Campus
Libraries &
common areas
Education
• Convention
Centers
• Conference
halls
Public Venues
37 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

38. MyDeepBlue Cloud Hosted EvaluationTools
EnforceWorldwide Wi-Fi Standards
Uptime using DBC
SNMP Monitoring
Tickets to Login Ratio
DBC Ticketing System
Guest Satisfaction
Survey Scores
Deep Blue has the tools to evaluate
Wi-Fi performance and enforce
standards across all properties,
worldwide.
• Uptime SNMP monitoring
• Support ticket-to-login ratio
• Guest satisfaction scores
• Ticket tracking
• Real-time device status
• Property comparative meta
analysis

39. Mimic the User Experience
The best way to ensure a great user experience is to see it from their perspective.
3.75”
2.5”
Deep Blue utilizes onsite Raspberry Pi mini computers to:
• Achieve a higher level of insight into the property network
• Automatically run regular speed tests to monitor available bandwidth
• Ensure there is bandwidth for users to enjoy their devices
• Use remote desktop software to mimic the guest experience
• Troubleshoot connectivity and authentication
Due to the highly customizable nature of the device,
future tests and tools can be developed by Deep Blue’s
team of developers

40. Hotspot 2.0
Making the Wi-Fi Roaming Experience as Secure and Easy to Use as With Cellular Data
Hotspot 2.0 makes the user experience
as seamless and secure as possible.
Users no longer encounter multiple
login pages as they roam.

41. KeyWi-Fi Metrics
Get the data you need to understand your network
• Airtime utilization
• Average speed of client connections
• Bandwidth up/down per radio
• Run all three reports by frequency
(2.4GHz/5.0GHz)
Upload
Download
Bandwidth Average
Speed
Airtime
Utilized Airtime
Nonutilized Airtime
8 Mbps
1 Mbps
35%
6 Mbps

42. Key Bandwidth Metrics
Ensure your users have the speed they need to enjoy their devices
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Advertised Max Speed Advertised Min Speed Actual Download Speed
Bandwidth
Download Speed (Mbps)
• % of time meet user minimums
• Pie chart showing %
download/upload for each tier
• Latency average and deviation
to various websites
• Run reports to see what % of
the time a property exceeded
x% of the total line

43. Infrastructure Metrics
Ensure your network hardware is performing up to speed
• Average latency inside of the network
• Uptime of network
• Uptime of rooms (not WAPs)
• Record time to get a DHCP address as
a client

44. Differentiation through a Superior Guest Experience
SuperiorWi-Fi Management – SNMP Monitoring
Capabilities
Efficient, low-bandwidth polling engine scales for testing thousands of
devices, providing at-a-glance, real-time network view.
Real-Time Monitoring
Real-time monitoring and testing capabilities identify hardware, software, or
traffic problems on your network.
Intelligent Mapping
Intelligent mapping feature automatically discovers layer 2/3 connections
and creates geographical and hierarchical views.
Smart Alerting
Smart alerting offers configurable, multi-level notifications for warning,
alarm, critical, and up/down conditions. Sends alerts to email, mobile phone
(text/SMS), audible alerts, pagers, and run scripts.
Probe Any Device
Built-in probes monitor critical performance statistics on common
equipment. Checks availability/outages, packet loss, response time, traffic,
and error rates.

45. • Use best of breed technology
• Ruckus designs the best performing AP’s on the market
• Nomadix builds the most feature rich Hot Spot Gateways
• User experience
• Seamless roaming across entire property
• PAN (Personal Area Network) for each guest
• Support for multiple devices including printers and audio/visual steaming devices
The Personal Area Network (PAN)
Bring the home networking experience with you when you travel

46. The Personal Area Network
• Each user receives their own Personal Area Network (PAN) via
their own VLAN
• User may register unlimited number of devices
• Up to 10 active Wi-Fi devices
• e.g. Chromecast, Roku, printers, phones, computers, tablets, etc…
• The PAN follows the user across property
• Allows access to all devices from anywhere with coverage
• No need to re-authenticate connections
• No bandwidth limitations between devices in the PAN

47. PAN Account Screen

48. Thank you!
Next:
Dinner and Exploring Saratoga
Shop and explore all that downtown Saratoga has to offer
Dinner on the porch of Maestro’s at the Van Dam
Cocktails: 6:00 PM
Dinner: 7:00 PM
Address: 353 Broadway