1. Key Takeaways
Business Development Institute;
Visual Content Marketing and
Communications Summit
April 10, 2014

2. Last week we attended BDI’s Visual Content
Marketing and Communications Summit.
Every speaker and participant brought
incredibly valuable insights to table, but we
wanted to boil it down for everybody who wasn’
t able to attend.

3. The Speakers;
Deb Berman
SVP Brand Strategy,
Curalate
@debmberman
Ninan Chacko
CEO, PR Newswire
@PRNewswire
Jessica Woodbury
Social Media Manager,
Alex and Ani
@alexandani
​Christa Bukowski
Global Manager, Digital
Content Strategy, Avon
christa.bukowski@avon.
com

4. 1. Importance of visual content

5. Multimedia grabs attention
Content including
multimedia resulted in
up to nearly 10x more
engagement than that of
text-only releases
(PR Newswire)

6. Multimedia and visual storytelling
simplifies complex ideas
One in five people
Which one do you understand most quickly?
(graphic credit to PR Newswire)

7. Multimedia conveys emotion
Images drive emotion, emotion drives reaction

8. 2. Importance of the short attention span

9. The average American’s attention span is 8
seconds
A goldfish’s is 9
(Curalate)

10. Consumers want “snackable” content
(There is a lot of content for consumers to get through)
One Billion Images are shared daily on social media (Curalate)

11. 3. Importance of understanding your audience

12. Understand the journey/experience of your customer
40% Start an activity on one device, but finish it on another
(PR Newswire)

13. Understand how customers talk about your
content
Descriptions and images used by customers may not be what you expect
(images credit to Curalate presentaion)
VS.

14. Communication is changing

15. How we consume information is changing
On-the-go, peer generated has long overtaken professionally curated
content

16. How we communicate is changing
Increasingly we’re talking to each other in emojis and 140 characters

17. This is not how we see the world

18. This is...

23. In conclusion
➔ Use Visual Content
➔ Consider Attention Span
➔ Understand your audience

24. See the original presentations here:
● Deb Burman, SVP @ Curalte
● Jessica Woodbury, Social Media Manager, at Alex and Ani
● Ninan Chacko, CEO @ PR Newswire
● Christa Bukowski, Global Manager, Digital Content Strategy @ Avon