YoungDelft's september 2012 workshop by Molly Quell and Marion van Putten. YoungDelft is the network for all young employees and PhD candidates at Delft University of Technology.

1. Personal Branding via Social Media
Challenge the future 1

2. Networking
We Exploration
(<= 35)
Skills
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3. Explore TU Delft History
TU History & Boat Tour
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4. Challenge the future 4

5. Experiencing intercultural differences while creating
a map of the world
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6. Winner 2012: Jong TNO
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7. Learn and practice talking to Leaders at
“Speeddating the CvB”
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8. Draft program 2012/2013
Autumn 2012: Professional Branding via Social Media
Autumn 2012: Exploring Leiden Observatory (with Young Leiden)
Winter 2012: Being Activated by Sinterklaas (with Promood)
Winter 2013: Activate Each Other at the New Year Lunch
Spring 2013: Debating as a Lifestyle (with Young Leiden, Erasmus)
Spring 2013: Resisting Storms – Lessons for Professionals
Summer 2013: Boostcamp 2013
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9. Challenge the future 9

10. Molly Quell
Online Marketing Consultant
Creating social media strategy
Setting up social media accounts
Creating long and short form content for online media
Managing social media channels and monitoring interactions
www.mollyquell.com
molly.quell@gmail.com
@neamhspleachas
www.facebook.com/mollyquell
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11. Marion van Putten
Library Specialist
TU Delft
-Information Literacy
-Webcare
-Social Media Café
-TEDxDelft
M.vanPutten@tudelft.nl
@marionvanputten
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12. What Is Personal Branding?
• Appearance
• Personality
• Education
• Work Experience
• Professional Organizations
• Online Presence
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13. Define Your Brand
lear
lean
onsistent
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14. Online Branding
• Search Results
• Social Media
– Facebook
– Twitter
– LinkedIn
• Websites and Blogs
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16. LinkedIn
• Be Visible
– Profile
– Photo
• Be Clear
– Headline
– Bio Section
– Vanity URL
• Be Complete
– Profile Completeness
Section
– Recommendations
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17. Challenge the future 17

18. Blogging / Personal Website
• Personal Website
– Who You Are
– What You Do
– Contact Information
• Blog
– Establishes Credibility
– Demonstrates Reliability
– Provides Content
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