Curation: Beyond the Buzzword - #ASTD2013

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These slides were used as part of my presentation, Curation: Beyond the Buzzword, conducted at the ASTD International Conference and Exposition

These slides were used as part of my presentation, Curation: Beyond the Buzzword, conducted at the ASTD International Conference and Exposition

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  • Hi, David. Enjoyed the slideshare, and quoted you in my 'Best Marketing Quotes' roundup on my blog.
    Check it out here sometime: http://ronvanpeursem.com/2013/05/best-marketing-quotes-of-the-week-004/
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Transcript

  • 1. http://bit.ly/X3Gdw7
  • 2. What is Curation?
  • 3. What is Digital Curation?User Ratings AnalyticsCurator
  • 4. In thedigital age,we’re allcurators
  • 5. Types of CurationAggregationAdapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.htmlPhoto Credit: http://www.flickr.com/photos/cdeimages/3584213567/
  • 6. FilteringAdapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.htmlPhoto Credit: http://www.flickr.com/photos/_belial/3680829939//Types of Curation
  • 7. ElevationAdapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.htmlPhoto Credit: http://www.flickr.com/photos/islespunkfan/2622070266/Types of Curation
  • 8. Mash-UpsAdapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.htmlPhoto Credit: http://www.gregwilson.co.uk/2010/09/when-dorothy-met-floyd/Types of Curation
  • 9. TimelineAdapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.htmlPhoto Credit: http://www.flickr.com/photos/brisbanecitycouncil/7750441218/Types of Curation
  • 10. Curation Provides Focus
  • 11. Curation Leverages Content
  • 12. Curation Adds Value
  • 13. How to CurateListenAnalyze Sharedata newslettersemailblogsRSSsocial media exploreconversationdiscoveryideascultureinsightscontextthoughtscommentsstylelinkstimelyphotosquestionsarticles videosattributionfilterRelevance VolumeOrganizeCuration1. Listen2. Analyze3. ShareVia Sociallyengagedmarketing.com
  • 14. ExamplesReader’s Digest
  • 15. ExamplesHuffington Post
  • 16. ExamplesScoop.it
  • 17. BlogsExamples
  • 18. facebookExamples
  • 19. facebookExamples
  • 20. TwitterExamples
  • 21. PinterestExamples
  • 22. The Filter BubbleVia Eli Pariser: Beware online "filter bubbles“http://youtu.be/B8ofWFx525s
  • 23. In Summary…In an age of ever-increasing information,curation isn’t a luxury……it’s a necessity.
  • 24. In Summary…Curation isn’t just aboutcollecting or filtering……it’s about addingvalue through contextand analysis.
  • 25. In Summary…Curation isn’t just aboutdelivering learning……it’s about providingpeople with anopportunity to grow.
  • 26. Questions?Find more resources herehttp://bit.ly/X3Gdw7
  • 27. David Kelly@LnDDave(516) 474-1852dkelly@elearningguild.comhttp://davidkelly.meCuration: Beyondthe Buzzwordhttp://bit.ly/X3Gdw7