LinkedIn Profile checklist

1. 100% Complete LinkedIn Profile Checklist
Professional Photo Updated: Profiles that include a picture are 11 times more likely to be
viewed!
 Balance professionalism with touch of
personal style
 Use a high-quality photo but not too
staged
 No casual or family photos  Double-check the resolution when
uploaded. No grainy photos.
Headline is Catchy with Keywords: Maximize these 120 characters so that people
looking for your expertise find you easily.
 Do not use your job title  Do show your expert status
 Use three keywords plus one value
proposition
 Be succinct—never use two words
when one will do
Summary that Speaks Volumes!: Your summary statement has the most SEO (Search
Engine Optimization) value.
 Never leave it blank. Use all 2,000
characters
 Use headers, sub-headers, and graphics
 Tell stories of your experience  Include your contact information
LinkedIn URL that’s Unique: If your name isn’t unique, your URL won’t be unique.
 Use middle initial or an underscore to
update your default URL
 Include your URL in emails
 Change your URL in “Settings”
The above elements are the most critical, but a 100% complete profile makes you
40% more likely to get a connection!
 Add your industry and location
 Add last two positions
 Add your education
 Add a minimum of three skills
 Expand connections to a minimum of 50
 Get a recommendation
 Add awards
 Add volunteer experience
 Cross-reference your competitors and
industry peers to benchmark your
profile. How does it stand out by
comparison?
© 2015 Clarity Advantage Corporation. All rights reserved. www.clarityadvantage.com
Proprietary and confidential.

2.  Update often, don’t let your profile
become stale
© 2015 Clarity Advantage Corporation. All rights reserved. www.clarityadvantage.com
Proprietary and confidential.