Maximize Effectiveness with LinkedIn

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brief presentation I gave to employees of Salisbury University's Career Services Center

Published in: Social Media, Technology, Business
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Maximize Effectiveness with LinkedIn

  1. 1. DYNAMIC RESUME Includes all previous experience Must be kept alive Improve your Google rank:  Make profile public  Custom url  Include your profile in your email signature
  2. 2. PICTURE Professional Head or shoulders shot Shouldn’t be cropped Only you Importance often underestimated
  3. 3. HEADLINE Current title  “3rd year marketing student”  “Recent College Graduate Seeking Entry Level Programming Position”
  4. 4. SUMMARY NEVER leave blank Leads off your profile Tell stories, show accomplishments Use headers, sub-headers and graphics  Make it visually easy to read Use keywords!  “PR” and “Public Relations”
  5. 5. EXPERIENCE Add EVERYTHING Detail every task, skill needed Copy directly from your resume, then elaborate
  6. 6. MAINTENENCE Build your profile Weekly Messages / Info  Follow industry thought leaders
  7. 7. LINKEDIN RECOMMENDATIONS Recommendations from people you have worked with carry a lot of weight To a potential employer, a LinkedIn recommendation is a reference in advance. The best way to get recommendations is to give them.  When you recommend a LinkedIn member you are attesting to their qualifications and people love being recommended.
  8. 8. ADDITIONAL INFORMATION Include links to your:  company  Website  Blog  Twitter account  other sites that provide professional information about you.
  9. 9. WHAT NOT TO INCLUDE

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