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The main point of this presentation (presented on eMetrics San Jose 2009) is to show ways to integrate and improve both SEO and Website usability (using Web Analytics) and create a synergy that will ...
The main point of this presentation (presented on eMetrics San Jose 2009) is to show ways to integrate and improve both SEO and Website usability (using Web Analytics) and create a synergy that will improve the conversion rates of websites. In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved to the bottom-line era: organic traffic should be measured by its impact on revenue.
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