The Quick &

         Effective Strategy
                          "
To Generate Targeted Prospects!
             To Your ...
Source:	
  Clicks2Customers	
  
Source:	
  Clicks2Customers	
  
Search	
  Engine	
  Market	
  Share	
  in	
  Asia	
  
                                                  9%
               ...
Your Customers Are Specifically
Searching For YOUR PRODUCTS!"




FREE Listing – Based on Search Engine Algorithm   Pay Per...
Search	
  Engine	
  Heat	
  Map	
  Study	
  
                The	
  “Golden	
  Triangle”	
  


Where our eyes
look?




  ...
How to Count Whoʼs Looking for Your Product /
Service"




                   Keyword	
  Research	
  
        http://adwor...
Google AdWords - Keyword Advertising"

          women fashion



 •  Promote to your
    prospects when they are
    sear...
Benefits of"
 •  Reach
     –  Access to ~80% of Internet users worldwide

 •  Cost
     –  Low costs for high ROI
     –  ...
8 Tips to Google AdWords Success"
1. Keyword, Keyword & Keyword"
 Spend more time on keyword research and it’s
really never “over”

  Focus on 2 words phr...
2. Start with Keyword Exact & Phrase
Match"

Exact Matching: [penang hotel]
                                        penang...
3. Create Simple, Enticing Ads"




           Ad Title: Include keyword

        Ad Text: Include USP / Benefit
       & ...
4. Landing Page Relevancy"
              Give what the searcher want! Your landing
              page should follow up on ...
5. Start Running Your Campaign at Google
Search FIRST "
6. Local Targeting"
  •  Find your customer exactly where he/she is at
  •  Use Customized Targeting to target highly spec...
7. Conversion Tracking is Compulsory"




     Track ROI and make smarter online marketing decisions.
8. Itʼs NOT the Jet Engine, Itʼs the Wings to
make you fly"
   Why? Why can’t I make any sales?



                        ...
Web Analytics: Try Google Analytics"
Discover.	
  Share.	
  Act.	
  
                                                     ...
Summary
                       "

With Google AdWords your company website will
appear on the Google top ranking, in just ...
We Help You Generate And Convert More Web Visitors


Google AdWords Campaign Set-up, Optimization and Management
         ...
  	
  




Any	
  Ques=ons?	
  
The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng
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The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng

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YC Ng shared how to generate targeted prospects for your business via Google Adwords.

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The Quick & Effective Strategy to Generate Targeted Prospects to Your Business | YC. Ng

  1. 1. The Quick &
 Effective Strategy " To Generate Targeted Prospects! To Your Business!" Created  by  YC.  Ng,  www.iBizClicks.com  
  2. 2. Source:  Clicks2Customers  
  3. 3. Source:  Clicks2Customers  
  4. 4. Search  Engine  Market  Share  in  Asia   9% 47% 63% 42% 1% 35% 19% 78% 3% 95% 1% 53% 45% 43% 1% 1% 55% 99% 1% 3% 18% 96% 78% 1% 3% 95% 95% 4% 2% Source: StatCounter, May 2010
  5. 5. Your Customers Are Specifically Searching For YOUR PRODUCTS!" FREE Listing – Based on Search Engine Algorithm Pay Per Click
  6. 6. Search  Engine  Heat  Map  Study   The  “Golden  Triangle”   Where our eyes look? The top/center region gets the most visibility, followed by the top right-column of the paid ads.
  7. 7. How to Count Whoʼs Looking for Your Product / Service" Keyword  Research   http://adwords.google.com/select/KeywordToolExternal
  8. 8. Google AdWords - Keyword Advertising" women fashion •  Promote to your prospects when they are searching for your products & services •  Only pay for visitors who come to your website •  Local & International reach with any budget •  NEW: Pay Per Conversion
  9. 9. Benefits of" •  Reach –  Access to ~80% of Internet users worldwide •  Cost –  Low costs for high ROI –  Pay Google when users click on your ads •  Timing –  Ads are seen by users looking to purchase –  Reach your audience at the right time, with the right message •  Flexibility –  Start advertising quickly –  Unlimited changes, whenever you want –  You can target ads to the specific location & language of your customers
  10. 10. 8 Tips to Google AdWords Success"
  11. 11. 1. Keyword, Keyword & Keyword"  Spend more time on keyword research and it’s really never “over”   Focus on 2 words phrase & above http://adwords.google.com/select/KeywordToolExternal
  12. 12. 2. Start with Keyword Exact & Phrase Match" Exact Matching: [penang hotel] penang  hotel   Phrase Matching: “penang hotel” cheap  penang  hotel   penang  hotel  gurney   Broad Matching: penang hotel penang  5  star  hotel   penang  food  and  hotel   penang  gurney  
  13. 13. 3. Create Simple, Enticing Ads" Ad Title: Include keyword Ad Text: Include USP / Benefit & Call-to-action at the end of ad text Display URL: Capitalize Key Phrase
  14. 14. 4. Landing Page Relevancy" Give what the searcher want! Your landing page should follow up on what was promised in your ad. Landing Page (not necessary home page)
  15. 15. 5. Start Running Your Campaign at Google Search FIRST "
  16. 16. 6. Local Targeting" •  Find your customer exactly where he/she is at •  Use Customized Targeting to target highly specific areas •  Example: pizza delivery service
  17. 17. 7. Conversion Tracking is Compulsory" Track ROI and make smarter online marketing decisions.
  18. 18. 8. Itʼs NOT the Jet Engine, Itʼs the Wings to make you fly" Why? Why can’t I make any sales? Google   AdWords   Your  Website   Without an effective website (wings), your online business may not go very far, even if it has a great marketing system (engine).
  19. 19. Web Analytics: Try Google Analytics" Discover.  Share.  Act.   • Understand  who  your  visitors   are  and  where  they  come   from   • Learn  how  visitors  use  your   website   • Discover  which  visitors  are   likely  to  convert  and  how  to   aHract  more  of  them   • OpJmize  online  and  offline   markeJng  by  measuring  post-­‐ click  performance   • Uncover  deep  insights  with   minimal  training   www.google.com/analytics/
  20. 20. Summary " With Google AdWords your company website will appear on the Google top ranking, in just 24 hours. It is an affordable way to drive high-quality traffic to your website. This allows you to easily target people interested in your particular products and services.
  21. 21. We Help You Generate And Convert More Web Visitors Google AdWords Campaign Set-up, Optimization and Management Website & Landing Page Optimization Web Analytics Internet Marketing Consultation Social Media Marketing www.iBizClicks.com
  22. 22.     Any  Ques=ons?  

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