Your Customers Are Speciﬁcally
Searching For YOUR PRODUCTS!"
FREE Listing – Based on Search Engine Algorithm Pay Per Click
Where our eyes
The top/center region gets the most visibility, followed by the top
right-column of the paid ads.
How to Count Whoʼs Looking for Your Product /
Google AdWords - Keyword Advertising"
• Promote to your
prospects when they are
searching for your
products & services
• Only pay for visitors who
come to your website
• Local & International
reach with any budget
• NEW: Pay Per
– Access to ~80% of Internet users worldwide
– Low costs for high ROI
– Pay Google when users click on your ads
– Ads are seen by users looking to purchase
– Reach your audience at the right time, with the right
– Start advertising quickly
– Unlimited changes, whenever you want
– You can target ads to the specific location & language of your
1. Keyword, Keyword & Keyword"
Spend more time on keyword research and it’s
really never “over”
Focus on 2 words phrase & above
2. Start with Keyword Exact & Phrase
Exact Matching: [penang hotel]
Phrase Matching: “penang hotel” cheap
Broad Matching: penang hotel penang
3. Create Simple, Enticing Ads"
Ad Title: Include keyword
Ad Text: Include USP / Benefit
& Call-to-action at the end of ad
Display URL: Capitalize Key Phrase
4. Landing Page Relevancy"
Give what the searcher want! Your landing
page should follow up on what was
promised in your ad.
Landing Page (not necessary home page)
5. Start Running Your Campaign at Google
Search FIRST "
6. Local Targeting"
• Find your customer exactly where he/she is at
• Use Customized Targeting to target highly specific areas
• Example: pizza delivery service
7. Conversion Tracking is Compulsory"
Track ROI and make smarter online marketing decisions.
8. Itʼs NOT the Jet Engine, Itʼs the Wings to
make you ﬂy"
Why? Why can’t I make any sales?
Without an effective website (wings), your online business may not go very far,
even if it has a great marketing system (engine).
Web Analytics: Try Google Analytics"
With Google AdWords your company website will
appear on the Google top ranking, in just 24 hours.
It is an affordable way to drive high-quality traffic to
your website. This allows you to easily target
people interested in your particular products and
We Help You Generate And Convert More Web Visitors
Google AdWords Campaign Set-up, Optimization and Management
Website & Landing Page Optimization
Internet Marketing Consultation
Social Media Marketing